The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Social Engagement / Community Building
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Social Engagement / Community Building
Points: 15.0
Say It Tika
Agency: FCB New Zealand / Auckland & Wellington Client: Vodafone New Zealand Category: Branded Social Post / Single
Points: 10.0
Unlimited Apologies
Agency: McCann / Lima Client: Entel Category: Branded Social Channel
Points: 2.0
@GuiltyTags
Agency: McCann Paris / Clichy Client: Innocence in Danger Category: Branded Social Channel
Points: 2.0
The Blessed Emoji
Agency: MULLENLOWE SSP3 / Bogotá Client: PRESIDENCY OF COLOMBIA Category: Branded Social Post / Real-Time Response
Points: 2.0
Open Gallery
Agency: R/GA / Chicago Client: LIFEWTR Category: Social Engagement / User-Generated Content
Points: 2.0
Controle de la Poitrine
Agency: McCann Paris / Clichy Client: Olympique de Marseille Category: Social Engagement / Community Building
Points: 2.0
Say It Tika
Agency: FCB New Zealand / Auckland & Wellington Client: Vodafone New Zealand Category: Social Engagement / Community Building
Points: 2.0
How to Write a Poem
Agency: FCB / Chicago Client: Clark Street Bridge Category: Craft / Writing
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Innovation in Social Media
Points: 2.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Social Engagement / Community Building
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Social Engagement / Community Building
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Vodafone New Zealand
Title:
Say It Tika
Category:
Branded Social Post / Single
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Entel
Title:
Unlimited Apologies
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Innocence in Danger
Title:
@GuiltyTags
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
PRESIDENCY OF COLOMBIA
Title:
The Blessed Emoji
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
LIFEWTR
Title:
Open Gallery
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Olympique de Marseille
Title:
Controle de la Poitrine
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Vodafone New Zealand
Title:
Say It Tika
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Clark Street Bridge
Title:
How to Write a Poem
Category:
Craft / Writing
Award:
2018 Social Media Merit Award
Points:
2.0