The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Brand Transformation
Points: 2.0
Obscene Gap
Agency: MCcANN SPAIN / MADRID Client: IB Women Foundation Category: Location-Specific Video
Points: 2.0
ITBRA — THE WEARABLE THAT DETECTS CANCER
Agency: Area 23, An FCB Health Network Company / New York Client: Cyrcadia Health Category: Product Design / Physical Product
Points: 2.0
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney Client: Cathay Pacific Category: Craft / Art Direction - Campaign
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Websites / Utility
Points: 2.0
Travel Posters
Agency: FCB / Chicago Client: Radio Flyer, Inc. Category: Craft / Illustration - Single or Campaign
Points: 2.0
Save NJ Lives custom-designed pizza box
Agency: McCann Echo / Mountain Lakes Client: New Jersey Sharing Network Category: Packaging
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Craft / Sound - Campaign
Points: 2.0
Mark’s Story
Agency: McCann Health / London Client: GSK Category: Direct Marketing / Print - Flat & Dimensional
Points: 2.0
Stress Causes Dandruff
Agency: MullenLowe / Singapore Client: Unilever - Clear Category: Film / Short Form
Points: 2.0
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney Client: Cathay Pacific Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Shadow of War
Agency: The Martin Agency / Richmond Client: Warner Bros Category: Interactive Video
Points: 2.0
My First Purchase Exhibit
Agency: McCann / New York Client: Mastercard Category: Internal Communications
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels Client: Carlsberg Global Category: Brand Voice
Points: 2.0
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Ambient Media / Live Events
Points: 2.0
next Bank
Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Branding / Identity System
Points: 2.0
Virtual Gridiron
Agency: Momentum Worldwide / New York + Verizon Labs / New York Client: Verizon Category: Experiential / Virtual Reality (VR)
Points: 2.0
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York Client: Anonymous Client Category: Innovation in Print & Outdoor / Ambient Media
Points: 2.0
#SpeedTalk
Agency: Happiness / an FCB alliance / Brussels Client: Parents of road Victims Category: Ambient Media / Live Events
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Utility
Points: 2.0
Probably the Dullest Content in History for the Least Active Kids in History.
Agency: FP7/DXB / Dubai + FP7/MENA / Dubai Client: OMO Category: Digital / Social Media
Points: 2.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Digital / Websites & Mobile
Points: 2.0
Shadow of War
Agency: The Martin Agency / Richmond Client: Warner Bros Category: Digital / Banners & Pop-Ups
Points: 2.0
The Alternatives - Yourself
Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
Points: 2.0
The Call That Comes After
Agency: FCB/SIX / Toronto Client: Drug Free Kids Canada Category: Digital / Use of Technology
Points: 2.0
The Alternatives - Your Mom
Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
Points: 2.0
Melanoma Monsters
Agency: Area 23, An FCB Health Network Company / New York Client: Mollie's Fund Category: Print & Outdoor / Print - Campaign
Points: 2.0
Disclaimer: Fly
Agency: The Martin Agency / Richmond Client: GEICO Category: Broadcast / Any Length - Single
Points: 2.0
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Digital / Social Media & Viral Marketing - Single
Points: 2.0
Course IQ
Agency: McCann / New York + MRM//McCann / New York Client: Microsoft Category: Craft / Dynamic Data Visualization
Points: 2.0
The Drama in RA
Agency: Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago Client: GSK Category: Print & Outdoor / Outdoor / Ambient - Campaign
Points: 2.0
Clean Braille
Agency: Area 23, An FCB Health Network Company / New York Client: LifeBuoy Category: Print & Outdoor / Outdoor / Ambient - Campaign
Points: 2.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
Points: 2.0
Battery Buster
Agency: Commonwealth McCann / Dubai + Carat MENA / Dubai Client: Chevrolet Category: Mobile Advertising
Points: 2.0
Mindsphere.io
Agency: Deutsch / New York Client: Siemens Category: Craft / Dynamic Data Visualization
Points: 2.0
SCIENTIST
Agency: McCann Worldgroup India / Mumbai Client: dermaclinix Category: Broadcast / Any Length - Single
Points: 2.0
Teddy Gun
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Branding / Brand Installations
Points: 2.0
Say It Tika
Agency: FCB New Zealand / Auckland & Wellington Client: Vodafone New Zealand Category: Digital / Social Media & Viral Marketing - Single
Points: 2.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Public Relations
Points: 2.0
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels Client: Carlsberg Global Category: Innovation in Public Relations
Points: 2.0
Even little ones have bad days.
Agency: FCB / Cape Town Client: Blooms Pharmacy Category: Broadcast / Any Length - Campaign
Points: 2.0
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan Client: Ubrew Category: Digital / Social Media & Viral Marketing - Campaign
Points: 2.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Innovation in Interactive / Online
Points: 2.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Guerrilla Marketing
Points: 2.0
Teddy Gun
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Guerrilla Marketing
Points: 2.0
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg Client: Cell C Category: Broadcast / Any Length - Campaign
Points: 2.0
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Guerrilla Marketing
Points: 2.0
democrARtisation
Agency: McCann / Beograd Client: Museum of Contemporary Art Belgrade Category: Use of Technology / Augmented Reality (AR)
Points: 2.0
Sweet Change
Agency: McCann Worldgroup India / Mumbai Client: Paytm Category: Guerrilla Marketing
Points: 2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
IB Women Foundation
Title:
Obscene Gap
Category:
Location-Specific Video
Award:
2018 Film Merit Award
Points:
2.0
Client:
Cyrcadia Health
Title:
ITBRA — THE WEARABLE THAT DETECTS CANCER
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Radio Flyer, Inc.
Title:
Travel Posters
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
New Jersey Sharing Network
Title:
Save NJ Lives custom-designed pizza box
Category:
Packaging
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Sound - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
GSK
Title:
Mark’s Story
Category:
Direct Marketing / Print - Flat & Dimensional
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Unilever - Clear
Title:
Stress Causes Dandruff
Category:
Film / Short Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Warner Bros
Title:
Shadow of War
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Mastercard
Title:
My First Purchase Exhibit
Category:
Internal Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Brand Voice
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Archer+Wolf, LLC
Title:
The Biggest Sports Endorsement Deal of All Time
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Banco Bradesco
Title:
next Bank
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Verizon
Title:
Virtual Gridiron
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Parents of road Victims
Title:
#SpeedTalk
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Utility
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
OMO
Title:
Probably the Dullest Content in History for the Least Active Kids in History.
Category:
Digital / Social Media
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Digital / Websites & Mobile
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Warner Bros
Title:
Shadow of War
Category:
Digital / Banners & Pop-Ups
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Drug Free Kids Canada
Title:
The Call That Comes After
Category:
Digital / Use of Technology
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Mom
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Mollie's Fund
Title:
Melanoma Monsters
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GEICO
Title:
Disclaimer: Fly
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Archer+Wolf, LLC
Title:
The Biggest Sports Endorsement Deal of All Time
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Microsoft
Title:
Course IQ
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
GSK
Title:
The Drama in RA
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
LifeBuoy
Title:
Clean Braille
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Chevrolet
Title:
Battery Buster
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Siemens
Title:
Mindsphere.io
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
dermaclinix
Title:
SCIENTIST
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Branding / Brand Installations
Award:
2018 Design Merit Award
Points:
2.0
Client:
Vodafone New Zealand
Title:
Say It Tika
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Public Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Innovation in Public Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Ubrew
Title:
Responsibly the beer
Category:
Digital / Social Media & Viral Marketing - Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Cell C
Title:
iGugu
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Archer+Wolf, LLC
Title:
The Biggest Sports Endorsement Deal of All Time
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Museum of Contemporary Art Belgrade
Title:
democrARtisation
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Paytm
Title:
Sweet Change
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
