The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Physical Items
Points: 25.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Craft / Use of Digital Technology
Points: 15.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Digital & Online / Websites & Mobile
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 10.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Non-traditional & Guerrilla Marketing
Points: 10.0
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Integrated Campaign
Points: 10.0
My Crayon Project
Agency: R/GA / Tokyo Client: Shiseido Category: Craft / Data-Driven Personalization
Points: 10.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Innovation in Direct Marketing
Points: 10.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Physical Items
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Physical Items
Points: 2.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Out of Home / P.O.P. & In-Store
Points: 2.0
The out of home project
Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Out of Home / Billboards & Transit
Points: 2.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Experiential / Live Events
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Experiential / Live Events
Points: 2.0
A/R Jordan
Agency: R/GA / Portland Client: Jordan Brand Category: Experiential / Live Events
Points: 2.0
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital & Online / Websites & Mobile
Points: 2.0
A/R Jordan
Agency: R/GA / Portland Client: Jordan Brand Category: Digital & Online / Websites & Mobile
Points: 2.0
Watermarks for Water
Agency: FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago Client: Getty Category: Digital & Online / Websites & Mobile
Points: 2.0
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Digital & Online / Websites & Mobile
Points: 2.0
Buffer Rage
Agency: Happiness / an FCB alliance / Brussels Client: VOO Category: Digital & Online / Banners & Pop-ups
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Non-traditional & Guerrilla Marketing
Points: 2.0
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Toughest Bag
Agency: FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland Client: Clorox/Glad Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York Client: Change the Ref Category: Craft / Printing / Production
Points: 2.0
ILX Total Control
Agency: MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles Client: Acura Category: Craft / Use of Digital Technology
Points: 2.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Innovation in Direct Marketing
Points: 2.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Physical Items
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Craft / Use of Digital Technology
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Integrated Campaign
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Shiseido
Title:
My Crayon Project
Category:
Craft / Data-Driven Personalization
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Innovation in Direct Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Shiseido
Title:
My Crayon Project
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Out of Home / P.O.P. & In-Store
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Clear Channel
Title:
The out of home project
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Getty
Title:
Watermarks for Water
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
VOO
Title:
Buffer Rage
Category:
Digital & Online / Banners & Pop-ups
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Clorox/Glad
Title:
Toughest Bag
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Change the Ref
Title:
Posts Into Letters
Category:
Craft / Printing / Production
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Acura
Title:
ILX Total Control
Category:
Craft / Use of Digital Technology
Award:
2019 Direct Marketing Merit Award
Points:
2.0