The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Creative Effectiveness
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
-
Award
All
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Fearless Girl
Agency: McCann / New York Client: State Street Global Advisors Category: Creative Effectiveness
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Effectiveness / Single Country or Region
Points: 15.0
Universal Love
Agency: McCann / New York + MGM Resorts International / Las Vegas Client: MGM Resorts International Category: Creative Effectiveness / Single Country or Region
Points: 10.0
Samsung x Fortnite: The Galaxy Skin
Agency: R/GA / New York Client: Samsung Global Category: Creative Effectiveness
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier Client: Microsoft Category: Creative Effectiveness
Points: 2.0
Living rooms
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Impact of USPS Operation Santa
Agency: MRM//McCann / New York Client: United States Postal Service Category: Creative Effectiveness / Single Country or Region
Points: 2.0
White Hats Wanted
Agency: McCann / New York + U.S. Army / Washington Client: U.S. Army Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid Client: Burger King Category: Creative Effectiveness / Multi-Country or Global
Points: 2.0