The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
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Discipline
Experiential & Immersive
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
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One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Points: 50.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Points: 25.0
A/R Jordan
Agency: R/GA / Portland Client: Jordan Brand Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Experiential
Points: 15.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Events & Competitions
Points: 10.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization
Points: 10.0
Hidden Flag
Agency: LOLA MullenLowe / Madrid + Primo Content / Barcelona Client: FELGTB Category: Innovation in Experiential
Points: 10.0
LG B&Binge
Agency: FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey Client: LG Electronics Category: Events & Competitions
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Spaces & Immersive / Brand Installations
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York Client: National Geographic Category: Use of Technology
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Craft / Dynamic Data Visualization
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Innovation in Experiential
Points: 2.0