The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Integrated Branding
Points: 25.0
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft / Art Direction
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Audio
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Innovation in Branded Entertainment
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Physical Items
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Promotional / Collateral / Promotional Items
Points: 25.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Custom Content
Points: 25.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Points: 25.0
A/R Jordan
Agency: R/GA / Portland Client: Jordan Brand Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Social Engagement / Community Building
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Craft - Cross-Channel UX / UI / Digital / Physical
Points: 25.0
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft - Visual & Audio Craft / Animation
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Craft - Visual & Audio Craft / Music
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Events & Experiential
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Community Building
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Current Event Response
Points: 25.0
Fearless Girl
Agency: McCann / New York Client: State Street Global Advisors Category: Creative Effectiveness
Points: 25.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Points: 25.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Points: 25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Integrated Branding
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
Ministry of Education
Title:
Oat the Goat
Category:
Craft / Art Direction
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Audio
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Physical Items
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Promotional / Collateral / Promotional Items
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Out-of-Home / Dynamic Billboards & Transit
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Custom Content
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Use of Technology
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Cross-Channel UX / UI / Digital / Physical
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Ministry of Education
Title:
Oat the Goat
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Events & Experiential
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Community Building
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Current Event Response
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Huawei
Title:
Story Sign
Category:
Digital Product
Award:
2019 Intellectual Property Gold Pencil
Points:
25.0