The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
The Most Vicious Cycle
Agency: McCann / New York Client: March for Our Lives Category: Current Event Response
Points: 2.0
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Use of Technology
Points: 2.0
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York Client: ABInbev, Bud Light Category: Current Event Response
Points: 2.0
Samsung x Fortnite: The Galaxy Skin
Agency: R/GA / New York Client: Samsung Global Category: Creative Effectiveness
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York Client: March for Our Lives Category: Craft / Art Direction
Points: 2.0
Score the iPhone
Agency: R/GA / New York Client: Verizon Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Spaces & Immersive / Brand Installations
Points: 2.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Out of Home / P.O.P. & In-Store
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier Client: Microsoft Category: Creative Effectiveness
Points: 2.0
Fillmore Book
Agency: Commonwealth // McCann / Detroit Client: The Fillmore Category: Craft / Illustration
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Innovation in Public Relations
Points: 2.0
The out of home project
Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Out of Home / Billboards & Transit
Points: 2.0
Score the iPhone
Agency: R/GA / New York Client: Verizon Category: Craft / Art Direction
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Innovation in Public Relations
Points: 2.0
Living rooms
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Creative Effectiveness / Single Country or Region
Points: 2.0
ILX Total Control
Agency: MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles Client: Acura Category: Innovation in Mobile
Points: 2.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Experiential / Live Events
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Experiential / Live Events
Points: 2.0
Fresh Prints - Tomatoes
Agency: McCann / Spain + Aldi / Barcelona Client: Aldi Category: Publishing / Newspaper - Single
Points: 2.0
A/R Jordan
Agency: R/GA / Portland Client: Jordan Brand Category: Experiential / Live Events
Points: 2.0
Impact of USPS Operation Santa
Agency: MRM//McCann / New York Client: United States Postal Service Category: Creative Effectiveness / Single Country or Region
Points: 2.0
White Hats Wanted
Agency: McCann / New York + U.S. Army / Washington Client: U.S. Army Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid Client: Burger King Category: Creative Effectiveness / Multi-Country or Global
Points: 2.0
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital & Online / Websites & Mobile
Points: 2.0
A/R Jordan
Agency: R/GA / Portland Client: Jordan Brand Category: Digital & Online / Websites & Mobile
Points: 2.0
Watermarks for Water
Agency: FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago Client: Getty Category: Digital & Online / Websites & Mobile
Points: 2.0
Toxic Toby
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization
Points: 2.0
Car Crashes
Agency: LOLA MullenLowe / Madrid + Burger King / Miami Client: Burger King Category: Publishing / Newspaper - Campaign
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York Client: National Geographic Category: Use of Technology
Points: 2.0
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Digital & Online / Websites & Mobile
Points: 2.0
Words Count
Agency: The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston Client: John F. Kennedy Presidential Library Category: Publishing / Newspaper - Campaign
Points: 2.0
Verizon What You Missed
Agency: R/GA / New York Client: Verizon Wireless Category: Creative Use of Data / Targeting
Points: 2.0
Buffer Rage
Agency: Happiness / an FCB alliance / Brussels Client: VOO Category: Digital & Online / Banners & Pop-ups
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
The out of home project
Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Creative Use of Data / Targeting
Points: 2.0
Famous Fingers
Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft - Writing / Single
Points: 2.0
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Websites
Points: 2.0
Best of GEICO
Agency: The Martin Agency / Richmond + RadicalMedia / Los Angeles + Mackcut / New York + Running with Scissors / Richmond Client: GEICO Category: Integrated Campaign
Points: 2.0
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York Client: NY Presbyterian Hospital Category: Websites / Utility
Points: 2.0
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Craft / Dynamic Data Visualization
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Innovation in Experiential
Points: 2.0
Watermarks for Water
Agency: FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York Client: Getty Category: Websites / E-Commerce
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Non-traditional & Guerrilla Marketing
Points: 2.0
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Subaru Amazon Infiltration
Agency: Carmichael Lynch / Minneapolis Client: Subaru of America Category: Online Advertising / Display Ads
Points: 2.0
Buffer Rage
Agency: Happiness / an FCB alliance / Brussels Client: VOO Category: Online Advertising / Display Ads
Points: 2.0
A President Tweets
Agency: The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston Client: John F. Kennedy Presidential Library Category: Social Channel
Points: 2.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Use of Technology
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
ABInbev, Bud Light
Title:
Victory Fridge
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Samsung Global
Title:
Samsung x Fortnite: The Galaxy Skin
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
Verizon
Title:
Score the iPhone
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Out of Home / P.O.P. & In-Store
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
The Fillmore
Title:
Fillmore Book
Category:
Craft / Illustration
Award:
2019 Design Merit Award
Points:
2.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Clear Channel
Title:
The out of home project
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Art Direction
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Ikea
Title:
Living rooms
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Acura
Title:
ILX Total Control
Category:
Innovation in Mobile
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Aldi
Title:
Fresh Prints - Tomatoes
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Impact of USPS Operation Santa
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Burger King
Title:
Scary Clown Night
Category:
Creative Effectiveness / Multi-Country or Global
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Getty
Title:
Watermarks for Water
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
BreezoMeter / British Lung Foundation / World Health Organization
Title:
Toxic Toby
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Burger King
Title:
Car Crashes
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
John F. Kennedy Presidential Library
Title:
Words Count
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Verizon Wireless
Title:
Verizon What You Missed
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
VOO
Title:
Buffer Rage
Category:
Digital & Online / Banners & Pop-ups
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Clear Channel
Title:
The out of home project
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
Famous Fingers
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Websites
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
GEICO
Title:
Best of GEICO
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Websites / Utility
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Craft / Dynamic Data Visualization
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Getty
Title:
Watermarks for Water
Category:
Websites / E-Commerce
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Subaru of America
Title:
Subaru Amazon Infiltration
Category:
Online Advertising / Display Ads
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
VOO
Title:
Buffer Rage
Category:
Online Advertising / Display Ads
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
John F. Kennedy Presidential Library
Title:
A President Tweets
Category:
Social Channel
Award:
2019 Social Media Merit Award
Points:
2.0
