The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Campaign
Points: 25.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Real-time Response
Points: 25.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Innovation in Social Media
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Social Post / Single
Points: 10.0
Hulu Sellouts x NBA
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
Points: 10.0
Hulu Sellouts x NFL
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
Points: 10.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Stunts & Activations
Points: 10.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Stunts & Activations
Points: 10.0
Tom Brady's Big Announcement
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
Points: 2.0
SmartWax
Agency: McCann / Melbourne Client: Clean Ocean Foundation Australia Category: Active Engagement
Points: 2.0
Delivering Hope
Agency: MRM//McCann / New York Client: United States Postal Service Category: Stunts & Activations
Points: 2.0
LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Stunts & Activations
Points: 2.0
Mustard Ice Cream
Agency: Fitzco / Atlanta + Sunshine Sachs / New York City Client: French's Category: Stunts & Activations
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Influencer Marketing / Single Channel
Points: 2.0
Hulu Sellouts x NBA
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Influencer Marketing / Single Channel
Points: 2.0
Hulu Sellouts x NFL
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Influencer Marketing / Single Channel
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Influencer Marketing / Multi-Channel
Points: 2.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Influencer Marketing / Multi-Channel
Points: 2.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Social Post / Campaign
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Social Post / Real-time Response
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Innovation in Social Media
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Social Post / Single
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Hulu
Title:
Hulu Sellouts x NBA
Category:
Social Post / Campaign
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Hulu
Title:
Hulu Sellouts x NFL
Category:
Social Post / Campaign
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Stunts & Activations
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Stunts & Activations
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Hulu
Title:
Tom Brady's Big Announcement
Category:
Social Post / Campaign
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Clean Ocean Foundation Australia
Title:
SmartWax
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Burger King
Title:
Real Meals
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
AB InBev
Title:
Car2Can
Category:
Stunts & Activations
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Stunts & Activations
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Burger King
Title:
Real Meals
Category:
Stunts & Activations
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Vice UK
Title:
LoFI Beats Suicide
Category:
Stunts & Activations
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
French's
Title:
Mustard Ice Cream
Category:
Stunts & Activations
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Hulu
Title:
Hulu Sellouts x NBA
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Hulu
Title:
Hulu Sellouts x NFL
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Merit Award
Points:
2.0