The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Points: 50.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Products
Points: 25.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Products
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness
Points: 25.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Health & Wellness
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
Points: 25.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Web & Mobile
Points: 15.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Digital / Use of Technology
Points: 15.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Out of Home / Health & Wellness
Points: 15.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Public Relations
Points: 15.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Innovation in Health & Wellness
Points: 15.0
5B
Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles Client: Johnson & Johnson Category: Branded Content
Points: 10.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Immersive / Events
Points: 10.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Products
Points: 10.0
One Word
Agency: AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba Client: The Learning Corp Category: Film / Pharma
Points: 10.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital / Social Media
Points: 10.0
Baby Blocker
Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles Client: SKYN Category: Digital / Social Media
Points: 10.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Public Relations
Points: 10.0
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Experiential / Immersive / Events
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Direct Marketing
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Direct Marketing
Points: 2.0
LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Direct Marketing
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Direct Marketing
Points: 2.0
1 minute 46 seconds
Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo Client: Hospital Leforte Category: Film / Health & Wellness
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Film / Health & Wellness
Points: 2.0
Breath of life
Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai Client: GlaxoSmithKline Category: Digital / Web & Mobile
Points: 2.0
Breath of life
Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai Client: GlaxoSmithKline Category: Digital / Use of Technology
Points: 2.0
Baby Blocker
Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles Client: SKYN Category: Digital / Use of Technology
Points: 2.0
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Digital / Use of Technology
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Print / Health & Wellness
Points: 2.0
TOILET BOOKS
Agency: AREA 23, An FCB Health Network Company / New York Client: Synergy Pharmaceuticals Category: Print / Pharma
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Health & Wellness
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Health & Wellness
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Public Relations
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Health & Wellness
Points: 2.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Best of Discipline Pencil
Points:
50.0
Client:
Microsoft
Title:
Changing the Game
Category:
Products
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
IKEA
Title:
ThisAbles
Category:
Products
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Wavio
Title:
See Sound
Category:
Digital / Web & Mobile
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Wavio
Title:
See Sound
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Donate Life California
Title:
Second Chances
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Donate Life California
Title:
Second Chances
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Wavio
Title:
See Sound
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Johnson & Johnson
Title:
5B
Category:
Branded Content
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential / Immersive / Events
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Wavio
Title:
See Sound
Category:
Products
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
The Learning Corp
Title:
One Word
Category:
Film / Pharma
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Digital / Social Media
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
SKYN
Title:
Baby Blocker
Category:
Digital / Social Media
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Eli Lilly
Title:
Get Up Alarm Clock
Category:
Experiential / Immersive / Events
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Vice UK
Title:
LoFI Beats Suicide
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Hospital Leforte
Title:
1 minute 46 seconds
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GlaxoSmithKline
Title:
Breath of life
Category:
Digital / Web & Mobile
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GlaxoSmithKline
Title:
Breath of life
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
SKYN
Title:
Baby Blocker
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Eli Lilly
Title:
Get Up Alarm Clock
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Print / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Synergy Pharmaceuticals
Title:
TOILET BOOKS
Category:
Print / Pharma
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Nestle Waters
Title:
Calmentaries
Category:
Radio & Audio
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0