The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Influencer Marketing / Single Channel
Points: 45.00
Raising Profiles
Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Craft / Use of Technology
Points: 21.00
Up The Vote
Agency: R/GA California / San Francisco Client: Reddit Category: User-Generated Content
Points: 9.00
Messi 644
Agency: Deutsch / New York + Octagon + draftLine / London + Copa90 Client: Budweiser Category: Influencer Marketing / Single Channel
Points: 9.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: PONY MALTA AB InBev Category: Social Channel / Single Platform
Points: 3.00
Supporting Independents
Agency: R/GA / New York Client: Shopify Category: Social Post / Real-time Response
Points: 3.00
THE CANDIDATE
Agency: MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest Client: ROM Autentic Category: Active Engagement / Call to Action
Points: 3.00
Merch Aid
Agency: R/GA / New York Client: Merch Aid Category: Influencer Marketing / Single Channel
Points: 3.00
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Ally Financial
Title:
r/Bank
Category:
Social Post / Single
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Craft / Use of Technology
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Reddit
Title:
Up The Vote
Category:
User-Generated Content
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Budweiser
Title:
Messi 644
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
PONY MALTA AB InBev
Title:
SHE SPEAKS
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Shopify
Title:
Supporting Independents
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Livestream
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
ROM Autentic
Title:
THE CANDIDATE
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Merch Aid
Title:
Merch Aid
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Merit Award
Points:
3.00