The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Creative Effectiveness
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Award
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Award
All
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Effectiveness / Consumer / Brand
Points: 45.00
Project Understood
Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto Client: Canadian Down Syndrome Society Category: Multi-Country or Global / Non-Profit / Charity
Points: 45.00
Superb Owl
Agency: R/GA California / San Francisco Client: Reddit Category: Creative Effectiveness / Consumer / Brand
Points: 21.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Single Country or Region / Consumer / Brand
Points: 9.00
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: AB InBev / Aguila Beer Category: Creative Effectiveness / Consumer / Brand
Points: 9.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Single Country or Region / Consumer / Brand
Points: 3.00
Go Near: Celebrating Local Travel Only On Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Multi-Country or Global / Consumer / Brand
Points: 3.00
Astronomical Sales
Agency: FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai Client: Mastercard Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Rephrasing Parenthood
Agency: FP7 McCann / Dubai + FP7 McCann / Beirut + FP7 McCann / Cairo + In Hype / Dubai Client: Babyshop Category: Creative Effectiveness / Consumer / Brand
Points: 3.00