The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Experiential & Immersive
Points: 90.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Sound
Points: 45.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Customer Experience / CX
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Brand Installations
Points: 21.00
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: AB InBev / Aguila Beer Category: Physical Products
Points: 9.00
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam Client: UAE Government Media Office Category: Immersive Spaces
Points: 9.00
UNBOXING
Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Craft / Storytelling
Points: 3.00
Be Kind Rewind: The Last Blockbuster on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
Lots of Joy
Agency: Momentum Worldwide / New York + Golin / Chicago + Haworth / Minneapolis + Advantage Solutions / Irvine Client: Walmart Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
The Climate Store
Agency: Prime Weber Shandwick / Stockholm Client: Felix Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
FaceTouchers
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: Snap Inc. Category: Customer Experience / CX
Points: 3.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Experiential & Immersive
Award:
2021 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Sound
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
True Name
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Brand Installations
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Physical Products
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Immersive Spaces
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Craft / Storytelling
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Airbnb
Title:
Be Kind Rewind: The Last Blockbuster on Airbnb
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Walmart
Title:
Lots of Joy
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Felix
Title:
The Climate Store
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00