The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Unseen Players
Agency: MullenLowe Delta / Quito Client: Banco Pichincha Category: Experiential / Live / In-Person Events
Points: 9.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Cultural Driver
Points: 9.00
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: AB InBev / Aguila Beer Category: Creative Effectiveness / Consumer / Brand
Points: 9.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Single Country or Region / Consumer / Brand
Points: 9.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Real-Time
Points: 9.00
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
It's On Us
Agency: LOLA MullenLowe / Madrid Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 9.00
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam Client: UAE Government Media Office Category: Immersive Spaces
Points: 9.00
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: AB InBev / Aguila Beer Category: Physical Products
Points: 9.00
UNBOXING
Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Innovation & Transformation / Innovation in Film
Points: 9.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Innovation & Transformation / Innovation in Film
Points: 9.00
Publicly Traded
Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Digital / Web & Mobile
Points: 9.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Experiential / Interactive Digital Installations
Points: 9.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Technology
Points: 9.00
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Animation / Single
Points: 9.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Physical Product & Mobile Integration
Points: 9.00
If you're outdoors you need to protect yourself.
Agency: McCann / Lima Client: League Against Cancer Peru Category: Billboards & Transit / Single
Points: 9.00
The River Apartments
Agency: McCann Colombia / Bogotá Client: Banco de Bogotá Category: Experiential & Installations / Brand Installations
Points: 9.00
Full Transparency by Verizon
Agency: Huge + Verizon / New York + Madnetwork + Huge and Mad Network Client: Verizon Category: Innovation & Transformation / Innovation in Public Relations
Points: 9.00
Up The Vote
Agency: R/GA California / San Francisco Client: Reddit Category: User-Generated Content
Points: 9.00
Messi 644
Agency: Deutsch / New York + Octagon + draftLine / London + Copa90 Client: Budweiser Category: Influencer Marketing / Single Channel
Points: 9.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Client:
Banco Pichincha
Title:
Unseen Players
Category:
Experiential / Live / In-Person Events
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Cultural Driver
Award:
2021 Cultural Driver Bronze Pencil
Points:
9.00
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Woojer
Title:
SICK BEATS
Category:
Real-Time
Award:
2021 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Mastercard
Title:
Safe Waze 2 Shop
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Unilever / Dove
Title:
It's On Us
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Immersive Spaces
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Physical Products
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Innovation & Transformation / Innovation in Film
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Innovation & Transformation / Innovation in Film
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Digital / Web & Mobile
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Experiential / Interactive Digital Installations
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Animation / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Woojer
Title:
SICK BEATS
Category:
Physical Product & Mobile Integration
Award:
2021 Mobile Bronze Pencil
Points:
9.00
Client:
League Against Cancer Peru
Title:
If you're outdoors you need to protect yourself.
Category:
Billboards & Transit / Single
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
Verizon
Title:
Full Transparency by Verizon
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Reddit
Title:
Up The Vote
Category:
User-Generated Content
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Budweiser
Title:
Messi 644
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Bronze Pencil
Points:
9.00