The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Merch Aid
Agency: R/GA / New York Client: Merch Aid Category: Influencer Marketing / Single Channel
Points: 3.00
THE CANDIDATE
Agency: MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest Client: ROM Autentic Category: Active Engagement / Call to Action
Points: 3.00
Supporting Independents
Agency: R/GA / New York Client: Shopify Category: Social Post / Real-time Response
Points: 3.00
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: PONY MALTA AB InBev Category: Social Channel / Single Platform
Points: 3.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Sustainable Development Goals
Points: 3.00
Rooftop Farms
Agency: FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo Client: Knorr Category: Sustainable Development Goals
Points: 3.00
Raising Profiles
Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Sustainable Development Goals
Points: 3.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Sustainable Development Goals
Points: 3.00
ProtectSet
Agency: MullenLowe MENA FZ LLC / Dubai + Sonido Antro / Miami + Marketiers / Dubai + Pixel Plus Media / Dubai Client: Mobily Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 3.00
Reverse Camera Radio Campaign
Agency: FCB Joburg (Pty) Ltd / Johannesburg Client: Toyota Corolla Category: Craft / Writing - Series
Points: 3.00
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles Client: Hulu Category: Sonic Branding / Branded Audio
Points: 3.00
#TakeMeBack
Agency: MullenLowe SSP3 / Bogotá Client: AB InBev / Aguila Beer Category: Craft / Illustration
Points: 3.00
Rebrand the game
Agency: MullenLowe SSP3 / Bogotá Client: AB InBev - Budweiser Category: Craft / Art Direction
Points: 3.00
OUR CULTURE
Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Client: AB InBev PILSENER Category: Craft / Art Direction
Points: 3.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Promotional Items / Physical Products
Points: 3.00
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Posters / Series
Points: 3.00
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Posters / Series
Points: 3.00
#Reask
Agency: MullenLowe SSP3 / Bogotá Client: El tiempo Newspaper Category: Newspaper / Series
Points: 3.00
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The Swim Heard ‘Round the World
Agency: Weber Shandwick / Chicago Client: Milk Processor Education Program (MilkPEP) Category: Integrated PR Campaign
Points: 3.00
Comunal Gin
Agency: R/GA / Buenos Aires Client: Patagonia Brewery Category: Brand Partnerships
Points: 3.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Current Event Response
Points: 3.00
Thank you, Doctors
Agency: McCann / Beograd Client: Nedeljnik Magazine Category: Current Event Response
Points: 3.00
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Brand Voice
Points: 3.00
Changing the Sideline
Agency: McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York Client: Microsoft Category: Brand Voice
Points: 3.00
A Dad's Job
Agency: FP7 McCann / Dubai + Initiative Cairo / Cairo + Dejavu / Dubai + Mango Jam Studio / Dubai Client: Home Centre Category: Brand Voice
Points: 3.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Brand Voice
Points: 3.00
Helpy Hour
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: FEDCAF Category: Community Building
Points: 3.00
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam Client: UAE Government Media Office Category: Events & Experiential
Points: 3.00
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Events & Experiential
Points: 3.00
UNBOXING
Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Events & Experiential
Points: 3.00
Heineken Zer0.0 Contact Bar
Agency: Momentum Worldwide Australia / Sydney + Red Havas / Sydney Client: Heineken 0.0 Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam Client: UAE Government Media Office Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.00
OUR CULTURE
Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Client: AB InBev PILSENER Category: Craft / Art Direction
Points: 3.00
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK Client: Unilever/Magnum Category: Craft / Art Direction
Points: 3.00
The Climate Store
Agency: Prime Weber Shandwick / Stockholm Client: Felix Category: Experiential & Installations / Brand Installations
Points: 3.00
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Billboards & Transit / Series
Points: 3.00
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Billboards & Transit / Series
Points: 3.00
Scoop! There It Is!
Agency: The Martin Agency / Richmond + Cut + Run / Los Angeles + Hungry Man Productions / Los Angeles Client: GEICO Category: Music Adaptation / Song
Points: 3.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Gaming / Branded Games
Points: 3.00
3 Bar Superstar
Agency: McCann / London + Craft / London + Momentum Worldwide / London + UM / London Client: adidas & JD Sports / adidas Superstars trainers Category: Utility
Points: 3.00
Hulu Has Live Sports: The Deepfake
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles Client: Hulu Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.00
Us Dreamers
Agency: Moving Picture Company / London + 215 McCann / San Francisco + Microsoft Xbox / Los Angeles + RESET Client: Microsoft Xbox Category: Visual Effects / Single
Points: 3.00
Senior Constable Laurie Fox
Agency: McCann / Melbourne + T&DA + EXIT Films Client: Victoria Police Category: Visual Effects / Single
Points: 3.00
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Certified Story Time- Hidden Camera Hunt
Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago Client: General Motors Certified Pre-Owned Category: Craft / Writing
Points: 3.00
Client:
Mastercard
Title:
Safe Waze 2 Shop
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Merch Aid
Title:
Merch Aid
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
ROM Autentic
Title:
THE CANDIDATE
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Livestream
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Shopify
Title:
Supporting Independents
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
PONY MALTA AB InBev
Title:
SHE SPEAKS
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Mastercard
Title:
True Name
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Knorr
Title:
Rooftop Farms
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Mobily
Title:
ProtectSet
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Toyota Corolla
Title:
Reverse Camera Radio Campaign
Category:
Craft / Writing - Series
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Sonic Branding / Branded Audio
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
AB InBev / Aguila Beer
Title:
#TakeMeBack
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.00
Client:
AB InBev - Budweiser
Title:
Rebrand the game
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.00
Client:
AB InBev PILSENER
Title:
OUR CULTURE
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Promotional Items / Physical Products
Award:
2021 Print Merit Award
Points:
3.00
Client:
UN Women
Title:
The UNSeen Story
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
El tiempo Newspaper
Title:
#Reask
Category:
Newspaper / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Chevrolet
Title:
Blood Drive Thru
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Milk Processor Education Program (MilkPEP)
Title:
The Swim Heard ‘Round the World
Category:
Integrated PR Campaign
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Patagonia Brewery
Title:
Comunal Gin
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Nedeljnik Magazine
Title:
Thank you, Doctors
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
Black Santa
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Microsoft
Title:
Changing the Sideline
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Home Centre
Title:
A Dad's Job
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
FEDCAF
Title:
Helpy Hour
Category:
Community Building
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Heineken 0.0
Title:
Heineken Zer0.0 Contact Bar
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
AB InBev PILSENER
Title:
OUR CULTURE
Category:
Craft / Art Direction
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Craft / Art Direction
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Felix
Title:
The Climate Store
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
UN Women
Title:
The UNSeen Story
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
GEICO
Title:
Scoop! There It Is!
Category:
Music Adaptation / Song
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Gaming / Branded Games
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
ACA
Title:
Mi Campo
Category:
Utility
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
adidas & JD Sports / adidas Superstars trainers
Title:
3 Bar Superstar
Category:
Utility
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Hulu
Title:
Hulu Has Live Sports: The Deepfake
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Microsoft Xbox
Title:
Us Dreamers
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Victoria Police
Title:
Senior Constable Laurie Fox
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
General Motors Certified Pre-Owned
Title:
Certified Story Time- Hidden Camera Hunt
Category:
Craft / Writing
Award:
2021 Interactive & Online Merit Award
Points:
3.00
