The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Holding Company Rankings
MDC Partners
Client
Title
Category
Award
Points

Blades by Kenny Powers
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Points: 15.0


A Window Into the Near Future
Agency: kbs+ / New York Client: BMW North America Category: Interactive Advertising / Augmented Reality
Points: 10.0


Days to Live
Agency: CP+B / London Client: Diesel Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 10.0


The Chase
Agency: CP+B / Boulder Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Points: 10.0


Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York Client: Converse Category: Magazine / Full Page or Spread - Campaign
Points: 5.0


Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York Client: Converse Category: Out Of Home / Billboards - Campaign
Points: 5.0


TEV BIKES
Agency: kbs+ / Toronto Client: Tev Bikes Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0


Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York Client: Converse Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0


Pardon Me
Agency: CP+B / Boulder Client: Grey Poupon Category: Integrated Branding / Consumer Campaign
Points: 5.0


Flip Flop Block
Agency: CP+B / Boulder Client: Old Navy Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0


A Window Into the Near Future
Agency: kbs+ / New York Client: BMW North America Category: Out Of Home / Digital / Electronic
Points: 5.0


The Replacer
Agency: 72andSunny / Los Angeles Client: Call of Duty Category: Consumer Television / Over 60 second - Single
Points: 5.0


Call of Duty: Black Ops II "The War of The Future" Documentary
Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Branded Content / Online
Points: 5.0


Blades
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
Points: 5.0


"The Next Big Thing? El Plato Supreme Super Bowl Teaser
Agency: 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Branded Content / Online
Points: 5.0


Stop At Never
Agency: Vitro / San Diego Client: ASICS Category: Websites / Consumer Goods
Points: 5.0


Renaissance Hotels
Agency: Anomaly / New York Client: Marriott Category: Websites / Corporate Website
Points: 5.0


PUMA iPad Wall
Agency: kbs+ Spies & Assassins / New York Client: PUMA Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0


Bing It On
Agency: CP+B / Boulder Client: Bing Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0


BMW 3 Series Digital Campaign
Agency: kbs+ / New York Client: BMW North America Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0


Call of Duty: Black Ops II - The War of the Future
Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Online Films & Video / Short Form - Single
Points: 5.0


The Society of Good Taste
Agency: CP+B / Boulder Client: Grey Poupon Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0


Call of Duty: Black Ops II "Surprise" Launch Trailer
Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Craft / Technique / Best Editing
Points: 5.0


Client:
K-Swiss
Title:
Blades by Kenny Powers
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0

Client:
Diesel
Title:
Days To Live
Category:
Craft / Photography
Award:
2013 Interactive Silver Pencil
Points:
15.0

Client:
BMW North America
Title:
A Window Into the Near Future
Category:
Interactive Advertising / Augmented Reality
Award:
2013 Interactive Bronze Pencil
Points:
10.0

Client:
Diesel
Title:
Days to Live
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Bronze Pencil
Points:
10.0

Client:
Grey Poupon
Title:
The Chase
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0

Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0

Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0

Client:
Tev Bikes
Title:
TEV BIKES
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0

Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0

Client:
Grey Poupon
Title:
The Chase
Category:
Non-Broadcast / Online
Award:
2013 Advertising Merit Award
Points:
5.0

Client:
Grey Poupon
Title:
Pardon Me
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Merit Award
Points:
5.0

Client:
Old Navy
Title:
Flip Flop Block
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0

Client:
BMW North America
Title:
A Window Into the Near Future
Category:
Out Of Home / Digital / Electronic
Award:
2013 Advertising Merit Award
Points:
5.0

Client:
Call of Duty
Title:
The Replacer
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Merit Award
Points:
5.0

Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "The War of The Future" Documentary
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0

Client:
K-Swiss
Title:
Blades
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0

Client:
Samsung Telecommunications America
Title:
"The Next Big Thing? El Plato Supreme Super Bowl Teaser
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0

Client:
ASICS
Title:
Stop At Never
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0

Client:
Marriott
Title:
Renaissance Hotels
Category:
Websites / Corporate Website
Award:
2013 Interactive Merit Award
Points:
5.0

Client:
PUMA
Title:
PUMA iPad Wall
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0

Client:
Bing
Title:
Bing It On
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0

Client:
BMW North America
Title:
BMW 3 Series Digital Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Merit Award
Points:
5.0

Client:
Activision Publishing
Title:
Call of Duty: Black Ops II - The War of the Future
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0

Client:
Grey Poupon
Title:
The Society of Good Taste
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
