The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
MDC Partners
Client
Title
Category
Award
Points
Budweiser Red Lights
Agency: Anomaly / Toronto + Labatt Breweries of Canada / Toronto Client: Labatt Breweries of Canada Category: Other Digital Solutions
Points: 25.0
Eli's BMW
Agency: kbs+ / New York Client: BMW Category: Social Media / Branded Social Post
Points: 15.0
Step Forward. Music is Waiting.
Agency: VITRO / San Diego Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign
Points: 15.0
The GPS Tune-Up Bike
Agency: Colle+McVoy / Minneapolis Client: Pedal Minnesota Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
BMW Electronaut Effect
Agency: kbs+ / New York Client: BMW Category: Data and Human Experience / Online Data Visualization & Info Graphics
Points: 5.0
Every Second Matters
Agency: UNION / Toronto Client: Interval House Category: Social Media / Best Use of A Social Network
Points: 5.0
Pride
Agency: CP+B / LA Client: Grey Poupon Category: Social Media / Branded Social Post
Points: 5.0
The Next Big Thing Is Here with Samsung + Jay Z
Agency: 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
The Next Big Thing Is Here: MagnaCartaHolyGrail
Agency: 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Online Films & Video / Short Form - Series/Episodes
Points: 5.0
Art, Copy & Code Dynamic Video
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View Client: Google Advertising Arts Category: Online Films & Video / Short Form - Single
Points: 5.0
Tweet-to-Runway Live Event
Agency: mono / Minneapolis Client: Target Grocery Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
SXSW Activation // Google Playground
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View Client: Google Advertising Arts Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Google Talking Shoe
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View Client: Google Advertising Arts Category: Banners & Interactive Advertising / Other Interactive Media - Single
Points: 5.0
12 Days of Giving
Agency: 72andSunny / Los Angeles Client: Google Category: Websites / Public Service/Non-Profit
Points: 5.0
Art, Copy & Code Website (Phase 2)
Agency: 72andSunny / Los Angeles Client: Google Advertising Arts Category: Websites / Corporate Website
Points: 5.0
ASICS Treadmill Challenge
Agency: VITRO / San Diego Client: ASICS America Category: Experiential Advertising / Events and Competitions
Points: 5.0
A Google Art, Copy & Code Project: Dynamic Film
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View + Tool of North America / Los Angeles Client: Google Category: Innovation in Video / Video
Points: 5.0
Wi-Fi
Agency: kbs+ / Toronto Client: SurfEasy Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Jigglevision
Agency: CP+B Client: JELLO Category: Magazine / Full Page or Spread - Single
Points: 5.0
Client:
Labatt Breweries of Canada
Title:
Budweiser Red Lights
Category:
Other Digital Solutions
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
BMW
Title:
Eli's BMW
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Taylor Guitars
Title:
Step Forward. Music is Waiting.
Category:
Trade / Full Page or Spread - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Pedal Minnesota
Title:
The GPS Tune-Up Bike
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
BMW
Title:
BMW Electronaut Effect
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Interval House
Title:
Every Second Matters
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Grey Poupon
Title:
Pride
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Samsung Telecommunications America
Title:
The Next Big Thing Is Here with Samsung + Jay Z
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Samsung Telecommunications America
Title:
The Next Big Thing Is Here: MagnaCartaHolyGrail
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Advertising Arts
Title:
Art, Copy & Code Dynamic Video
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Target Grocery
Title:
Tweet-to-Runway Live Event
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Advertising Arts
Title:
SXSW Activation // Google Playground
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Advertising Arts
Title:
Google Talking Shoe
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
12 Days of Giving
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Advertising Arts
Title:
Art, Copy & Code Website (Phase 2)
Category:
Websites / Corporate Website
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
ASICS America
Title:
ASICS Treadmill Challenge
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
A Google Art, Copy & Code Project: Dynamic Film
Category:
Innovation in Video / Video
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
SurfEasy
Title:
Wi-Fi
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
JELLO
Title:
Jigglevision
Category:
Innovation in Print / Print
Award:
2014 Advertising Merit Award
Points:
5.0