The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


Omnicom Group

Client

Title

Category

Award

Points

Driver Fatigue Technology Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign Points: 25.0
D Rose Jumpstore Agency: TBWA / London Client: Adidas Category: Experiential Advertising / Events and Competitions Points: 25.0
Mistakes Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema Points: 25.0
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network Points: 25.0
30 Years of Mac Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / Design Craft Points: 25.0
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Branded Social Campaign Points: 25.0
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Film / Branded Content Points: 25.0
Freedom is Knowing Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Mail&Guardian Category: Newspaper / Full Page or Spread - Campaign Points: 15.0
Skit happens! Agency: DDB Tribal Group / Hamburg Client: IKEA Category: Magazine / Full Page or Spread - Campaign Points: 15.0
Sorry, I was eating a Milky Way - Wife Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single Points: 15.0
Sorry, I was eating a Milky Way Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign Points: 15.0
Bellies Agency: Red Urban / Toronto Client: Volkswagen Category: Consumer Television / :20 and Under - Single Points: 15.0
Distraction Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single Points: 15.0
Sorry I Spent it on Myself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Non-Broadcast / Online Points: 15.0
Misunderstood Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / Over 60 second - Single Points: 15.0
Angel VS Demon Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign Points: 15.0
Live On Agency: TBWA / Kuala Lumpur Client: Malaysian Society of Transplantation Category: Public Service / Political - Video / Non-Broadcast Points: 15.0
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing Points: 15.0
Guinness Draught in a Bottle Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Series Points: 15.0
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile Applications/Sites / Branded Games Points: 15.0
TXTBKS Agency: DDB DM9JaymeSyfu/Digit / Makati Client: Smart Communications Category: Mobile Applications/Sites / Public Service/Non-Profit Points: 15.0
Facebook 1914 Agency: DDB / Paris Client: Musee de la Grande Guerre Category: Social Media / Best Social Media Page by a Brand Points: 15.0
4 Year old Bucket List Agency: DDB / New York Client: WATERisLIFE Category: Film / Branded Content Points: 15.0
4 Year old Bucket List Agency: DDB / New York Client: WATERisLIFE Category: Documentaries / Film Points: 15.0
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile / Branded Content Points: 15.0
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Online / Long-Form Points: 15.0
CHRISTMAS IN A DAY Agency: Abbott Mead Vickers BBDO / London Client: Sainsnury's Category: User Generated Content / Long-Form Points: 15.0
BATTLESHIP/AIRCRAFT/TANK Agency: Creative Juice / Bangkok Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign Points: 10.0
Headless Chickens Agency: adam&eveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign Points: 10.0
Opposites Agency: DDB Group / Singapore Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign Points: 10.0
Information is Ammunition Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign Points: 10.0
Write it in your own voice Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Tiger Brands Category: Radio / Consumer - Campaign Points: 10.0
Devondale Dairy Soft - Stepdad Steve Agency: DDB / Melbourne Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single Points: 10.0
Barnes Sisters Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single Points: 10.0
Sorry I Spent it on Myself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign Points: 10.0
Unique Breeds Agency: GarnierBBDO / San Jose Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign Points: 10.0
Blazed Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting Points: 10.0
MySmartEye Agency: DDB Group / Singapore Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit Points: 10.0
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Social Media / Best Use of A Social Network Points: 10.0
Lip-Game Agency: BBDO Proximity / Duesseldorf Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network Points: 10.0
The Will to Win Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Documentaries / Television Points: 10.0
New Beginnings Agency: DDB / New York Client: NYC Ballet Category: Online / Short-Form Points: 10.0
Harden Soul Integrated Campaign Agency: BBDO / New York Client: Foot Locker Category: Music / Creative Use of Music Supporting A Brand Points: 10.0
Newspaper Agency: AlmapBBDO / Sao Paulo Client: Man Latin America Category: Newspaper / Full Page or Spread - Single Points: 5.0
Elephants Agency: BBDO / New York Client: Foot Locker Category: Newspaper / Full Page or Spread - Single Points: 5.0
Danger - Dog Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single Points: 5.0
It May Fit - Chicken Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single Points: 5.0
Signs - 40 Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single Points: 5.0
It May Fit - Fish Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single Points: 5.0
Sings - Stop Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single Points: 5.0

Volkswagen Group Australia

Driver Fatigue Technology

Radio / Consumer - Campaign

2014 Advertising Gold Pencil

25.0

Adidas

D Rose Jumpstore

Experiential Advertising / Events and Competitions

2014 Advertising Gold Pencil

25.0

New Zealand Transport Agency

Mistakes

Public Service / Political - Video / Cinema

2014 Advertising Gold Pencil

25.0

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Best Use of A Social Network

2014 Interactive Gold Pencil

25.0

Apple

30 Years of Mac

User Experience Design - Web / Design Craft

2014 Interactive Gold Pencil

25.0

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Branded Social Campaign

2014 Interactive Gold Pencil

25.0

AT&T

From One Second to the Next

Film / Branded Content

2014 Branded Entertainment Gold Pencil

25.0

Mail&Guardian

Freedom is Knowing

Newspaper / Full Page or Spread - Campaign

2014 Advertising Silver Pencil

15.0

IKEA

Skit happens!

Magazine / Full Page or Spread - Campaign

2014 Advertising Silver Pencil

15.0

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way - Wife

Radio / Consumer - Single

2014 Advertising Silver Pencil

15.0

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way

Radio / Consumer - Campaign

2014 Advertising Silver Pencil

15.0

Volkswagen

Bellies

Consumer Television / :20 and Under - Single

2014 Advertising Silver Pencil

15.0

Volkswagen Do Brasil

Distraction

Cinema Advertising / Short Form - :90 and Under - Single

2014 Advertising Silver Pencil

15.0

Harvey Nichols

Sorry I Spent it on Myself

Non-Broadcast / Online

2014 Advertising Silver Pencil

15.0

Apple

Misunderstood

Consumer Television / Over 60 second - Single

2014 Advertising Silver Pencil

15.0

Newell Rubbermaid

Angel VS Demon

Print Craft / Art Direction - Single or Campaign

2014 Advertising Silver Pencil

15.0

Malaysian Society of Transplantation

Live On

Public Service / Political - Video / Non-Broadcast

2014 Advertising Silver Pencil

15.0

Lowe's

Lowe's Vine Fix in Six Campaign

Digital Direct Marketing / Social Media & Viral Marketing

2014 Advertising Silver Pencil

15.0

Asia Pacific Breweries Singapore

Guinness Draught in a Bottle

Collateral Design / Point of Purchase and In-Store - Series

2014 Design Silver Pencil

15.0

KFC

Phone Stack

Mobile Applications/Sites / Branded Games

2014 Interactive Silver Pencil

15.0

Smart Communications

TXTBKS

Mobile Applications/Sites / Public Service/Non-Profit

2014 Interactive Silver Pencil

15.0

Musee de la Grande Guerre

Facebook 1914

Social Media / Best Social Media Page by a Brand

2014 Interactive Silver Pencil

15.0

WATERisLIFE

4 Year old Bucket List

Film / Branded Content

2014 Branded Entertainment Silver Pencil

15.0

WATERisLIFE

4 Year old Bucket List

Documentaries / Film

2014 Branded Entertainment Silver Pencil

15.0

KFC

Phone Stack

Mobile / Branded Content

2014 Branded Entertainment Silver Pencil

15.0

AT&T

From One Second to the Next

Online / Long-Form

2014 Branded Entertainment Silver Pencil

15.0

Sainsnury's

CHRISTMAS IN A DAY

User Generated Content / Long-Form

2014 Branded Entertainment Silver Pencil

15.0

Siam Tamiya

BATTLESHIP/AIRCRAFT/TANK

Newspaper / Full Page or Spread - Campaign

2014 Advertising Bronze Pencil

10.0

Harvey Nichols

Headless Chickens

Newspaper / Small Space Print - Campaign

2014 Advertising Bronze Pencil

10.0

Selleys

Opposites

Collateral / P.O.P. and In-store - Campaign

2014 Advertising Bronze Pencil

10.0

Canadian Journalists for Free Expression

Information is Ammunition

Public Service / Political - Print / Collateral - Campaign

2014 Advertising Bronze Pencil

10.0

Tiger Brands

Write it in your own voice

Radio / Consumer - Campaign

2014 Advertising Bronze Pencil

10.0

Murray Goulburn Co-Operative Ltd

Devondale Dairy Soft - Stepdad Steve

Consumer Television / :30/:25 - Single

2014 Advertising Bronze Pencil

10.0

Diageo / Guinness

Barnes Sisters

Consumer Television / Under $80K Budget - Single

2014 Advertising Bronze Pencil

10.0

Harvey Nichols

Sorry I Spent it on Myself

Integrated Branding / Consumer Campaign

2014 Advertising Bronze Pencil

10.0

Territorio de Zaguates

Unique Breeds

Public Service Integrated Branding / Public Service Integrated Campaign

2014 Advertising Bronze Pencil

10.0

New Zealand Transport Agency

Blazed

Video Craft / Scriptwriting

2014 Advertising Bronze Pencil

10.0

StarHub

MySmartEye

Mobile Applications/Sites / Public Service/Non-Profit

2014 Interactive Bronze Pencil

10.0

Amnesty International

Trial by Timeline

Social Media / Best Use of A Social Network

2014 Interactive Bronze Pencil

10.0

Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.

Lip-Game

Social Media / Best Use of A Social Network

2014 Interactive Bronze Pencil

10.0

Gatorade

The Will to Win

Documentaries / Television

2014 Branded Entertainment Bronze Pencil

10.0

NYC Ballet

New Beginnings

Online / Short-Form

2014 Branded Entertainment Bronze Pencil

10.0

Foot Locker

Harden Soul Integrated Campaign

Music / Creative Use of Music Supporting A Brand

2014 Branded Entertainment Bronze Pencil

10.0

Man Latin America

Newspaper

Newspaper / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Foot Locker

Elephants

Newspaper / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Volkswagen Do Brasil

Danger - Dog

Newspaper / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Volkswagen Do Brasil

It May Fit - Chicken

Newspaper / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Volkswagen Do Brasil

Signs - 40

Newspaper / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Volkswagen Do Brasil

It May Fit - Fish

Newspaper / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Volkswagen Do Brasil

Sings - Stop

Newspaper / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

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