The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


Omnicom Group

Client

Title

Category

Award

Points

TBWAMedia Arts Lab + Apple Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Penta Pencil Points: 100.0
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single Points: 75.0
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign Points: 75.0
Making Sense of Dyslexia Agency: Impact BBDO / Dubai Client: Sydlexia Category: Typography / Static Points: 25.0
Kol Nokta Btefrek Agency: Impact BBDO / Dubai Client: Law Andak Dam Category: Typography / Static Points: 25.0
Making Sense of Dyslexia Agency: Impact BBDO / Dubai Client: Sydlexia Category: Promotional / Posters - Series Points: 25.0
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Motion Graphics / Single Points: 25.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Interactive / Gaming Points: 25.0
Evan Agency: BBDO / New York Client: Sandy Hook Promise Category: Film / Cinema / Fiction Points: 25.0
Evan Agency: BBDO / New York Client: Sandy Hook Promise Category: Online / Short Form - Single Points: 25.0
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Online / Short Form - Campaign Points: 25.0
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Experiential / Events & Competitions Points: 25.0
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + Stanley's King Henry / London Client: Mars - Skittles Category: Craft / Art Direction - Campaign Points: 25.0
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Circle of Sound / Los Angeles Client: UNICEF Category: Craft / Animation - Campaign Points: 25.0
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Cinema Advertising Points: 25.0
Evan Agency: BBDO / New York Client: Sandy Hook Promise Category: Online Films & Video / Short Form - Single Points: 25.0
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Newspaper - Campaign Points: 25.0
Documents Agency: DDB / New York Client: Gun by Gun Category: Publishing / Magazine - Campaign Points: 25.0
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign Points: 25.0
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Campaign Points: 25.0
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Promotional / Collateral / Promotional Items - Single or Campaign Points: 25.0
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Art Direction - Single or Campaign Points: 25.0
InstantDJ Agency: BBDO / New York Client: Bacardi Category: Branded Social Post / Branded Social Post - Single Points: 25.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Branded Social Post / Branded Social Post - Single Points: 25.0
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Branded Social Post / Real-Time Response Points: 25.0
Cheetos Museum Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles Client: Cheetos Category: Social Engagement / User-Generated Content Points: 25.0
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Social Engagement / Community Building Points: 25.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Social Media Points: 25.0
Swishy Chug: The Fake Brand That Led to Real Results Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco Client: Jamba Juice Category: Real-Time Response / Activity / Proactive Communications Points: 25.0
The Most Precious Gift Agency: Heimat Werbeagentur GmbH / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Animation / Animation - Single Points: 25.0
Dark to Light Agency: BBDO / New York Client: Mars Petcare / Pedigree Category: Craft - Sound Design / Sound Design - Single Points: 25.0
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Immersive / Environmental / Outdoor Spaces Points: 15.0
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Craft / Animation - Single or Series Points: 15.0
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites Points: 15.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming Points: 15.0
Scars Agency: DDB / Paris Client: Ubisoft Category: Craft / Visual Effects / Animation Points: 15.0
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive Points: 15.0
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Mobile Points: 15.0
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Experiential / Virtual Reality (VR) Points: 15.0
Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Craft / Storytelling Points: 15.0
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Integrated Branding Points: 15.0
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Integrated Branding Points: 15.0
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Integrated Branding Points: 15.0
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Brand Transformation Points: 15.0
Endless Possibilities Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Art Direction - Campaign Points: 15.0
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Television / Short Form - Campaign Points: 15.0
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Online Films & Video / Short Form - Single Points: 15.0
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online Films & Video / Short Form - Campaign Points: 15.0
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Online Films & Video / Long Form - Single Points: 15.0
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Under 100K Budget Points: 15.0

Apple

TBWAMedia Arts Lab + Apple

Penta Pencil

2017 Penta Pencil Penta

100.0

Transport Accident Commission (Victoria)

Meet Graham

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

2017 Print & Outdoor Gold Pencil

75.0

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Branded Social Post / Branded Social Campaign

2017 Social Media Gold Pencil

75.0

Sydlexia

Making Sense of Dyslexia

Typography / Static

2017 Design Gold Pencil

25.0

Law Andak Dam

Kol Nokta Btefrek

Typography / Static

2017 Design Gold Pencil

25.0

Sydlexia

Making Sense of Dyslexia

Promotional / Posters - Series

2017 Design Gold Pencil

25.0

Wildlife Conservation Film Festival

Dream

Motion Graphics / Single

2017 Design Gold Pencil

25.0

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Interactive / Gaming

2017 Interactive Gold Pencil

25.0

Sandy Hook Promise

Evan

Film / Cinema / Fiction

2017 Branded Entertainment Gold Pencil

25.0

Sandy Hook Promise

Evan

Online / Short Form - Single

2017 Branded Entertainment Gold Pencil

25.0

Pacific Brands Underwear Group (Australia)

The Boys

Online / Short Form - Campaign

2017 Branded Entertainment Gold Pencil

25.0

Boost Mobile

Boost Your Voice

Experiential / Events & Competitions

2017 Cross-Platform Gold Pencil

25.0

Mars - Skittles

Give the Rainbow

Craft / Art Direction - Campaign

2017 Cross-Platform Gold Pencil

25.0

UNICEF

Unfairy Tales

Craft / Animation - Campaign

2017 Cross-Platform Gold Pencil

25.0

Wildlife Conservation Film Festival

Dream

Cinema Advertising

2017 Film Gold Pencil

25.0

Sandy Hook Promise

Evan

Online Films & Video / Short Form - Single

2017 Film Gold Pencil

25.0

Getty Images

Endless Possibilities

Publishing / Newspaper - Campaign

2017 Print & Outdoor Gold Pencil

25.0

Gun by Gun

Documents

Publishing / Magazine - Campaign

2017 Print & Outdoor Gold Pencil

25.0

Getty Images

Endless Possibilities

Publishing / Trade Publication - Single or Campaign

2017 Print & Outdoor Gold Pencil

25.0

Getty Images

Endless Possibilities

Promotional / Collateral / Posters - Campaign

2017 Print & Outdoor Gold Pencil

25.0

Mars - Skittles

Give the Rainbow

Promotional / Collateral / Promotional Items - Single or Campaign

2017 Print & Outdoor Gold Pencil

25.0

Getty Images

Endless Possibilities

Craft / Art Direction - Single or Campaign

2017 Print & Outdoor Gold Pencil

25.0

Bacardi

InstantDJ

Branded Social Post / Branded Social Post - Single

2017 Social Media Gold Pencil

25.0

Gatorade

Serena Williams' Match Point | Gatorade

Branded Social Post / Branded Social Post - Single

2017 Social Media Gold Pencil

25.0

Mars Chocolate Australia

Hungerithm

Branded Social Post / Real-Time Response

2017 Social Media Gold Pencil

25.0

Cheetos

Cheetos Museum

Social Engagement / User-Generated Content

2017 Social Media Gold Pencil

25.0

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Social Engagement / Community Building

2017 Social Media Gold Pencil

25.0

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Social Media

2017 Social Media Gold Pencil

25.0

Jamba Juice

Swishy Chug: The Fake Brand That Led to Real Results

Real-Time Response / Activity / Proactive Communications

2017 Public Relations Gold Pencil

25.0

Otto (GmbH & Co KG)

The Most Precious Gift

Craft - Animation / Animation - Single

2017 Moving Image Craft Gold Pencil

25.0

Mars Petcare / Pedigree

Dark to Light

Craft - Sound Design / Sound Design - Single

2017 Moving Image Craft Gold Pencil

25.0

Legacy

#Paintback

Immersive / Environmental / Outdoor Spaces

2017 Design Silver Pencil

15.0

Wildlife Conservation Film Festival

Dream

Craft / Animation - Single or Series

2017 Design Silver Pencil

15.0

Getty Images

Endless Possibilities

Websites

2017 Interactive Silver Pencil

15.0

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

2017 Interactive Silver Pencil

15.0

Ubisoft

Scars

Craft / Visual Effects / Animation

2017 Interactive Silver Pencil

15.0

Transport Accident Commission (Victoria)

Meet Graham

Innovation in Interactive / Ambient / Immersive

2017 Interactive Silver Pencil

15.0

Mars Chocolate Australia

Hungerithm

Mobile

2017 Branded Entertainment Silver Pencil

15.0

Expedia

Expedia Dream Adventures

Experiential / Virtual Reality (VR)

2017 Branded Entertainment Silver Pencil

15.0

HP

Magic Words - The Unwritten Stories

Craft / Storytelling

2017 Responsive Environments Silver Pencil

15.0

Pacific Brands Underwear Group (Australia)

The Boys

Integrated Branding

2017 Cross-Platform Silver Pencil

15.0

Boost Mobile

Boost Your Voice

Integrated Branding

2017 Cross-Platform Silver Pencil

15.0

Mars - Skittles

Give the Rainbow

Integrated Branding

2017 Cross-Platform Silver Pencil

15.0

Transport Accident Commission (Victoria)

Meet Graham

Brand Transformation

2017 Cross-Platform Silver Pencil

15.0

Getty Images

Endless Possibilities

Craft / Art Direction - Campaign

2017 Cross-Platform Silver Pencil

15.0

Pacific Brands Underwear Group (Australia)

The Boys

Television / Short Form - Campaign

2017 Film Silver Pencil

15.0

Wildlife Conservation Film Festival

Dream

Online Films & Video / Short Form - Single

2017 Film Silver Pencil

15.0

Netflix - Narcos

Spanish Lessons

Online Films & Video / Short Form - Campaign

2017 Film Silver Pencil

15.0

H&M

Come Together

Online Films & Video / Long Form - Single

2017 Film Silver Pencil

15.0

Netflix - Narcos

Spanish Lessons

Under 100K Budget

2017 Film Silver Pencil

15.0

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