The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

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One Show
Holding Company Rankings

 


Omnicom Group

Client

Title

Category

Award

Points

Pedigree Selfie STIX Clip Agency: Colenso BBDO / Auckland Client: Mars Category: Physical Product Points: 75.0
Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Applications Points: 75.0
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building Points: 75.0
Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign Points: 75.0
Snickers & BBDO: Thinking Globally, Acting Locally Agency: BBDO / New York + AMVBBDO + ClemengerBBDO + ImpactBBDO Client: Mars Chocolate North America / Snickers Category: Penta Pencil Points: 75.0
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Experiential / Installations Points: 25.0
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Sound - Campaign Points: 25.0
Lite Originals Agency: Juniper Park\TBWA Communications / Toronto Client: Miller Coors Category: Promotional / Posters - Series Points: 25.0
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Promotional / Collateral Items - Single or Series Points: 25.0
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Digital Design Points: 25.0
G Active - Water Made Active Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Innovation in Design / Moving Image Points: 25.0
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Gaming Points: 25.0
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound Points: 25.0
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Music / Sound Points: 25.0
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day, / Los Angeles Client: The Recording Academy Category: Innovation in Interactive / Experiential Points: 25.0
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Innovation in Interactive / Gaming Points: 25.0
P&G My Black is Beautiful | The Talk Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Client: P&G Category: Broadcast / Long Form - Single Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Online / Short Form - Single Points: 25.0
Notes Agency: BBDO / Toronto Client: Take Note Category: Online / Long Form - Single Points: 25.0
Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Mobile Apps Points: 25.0
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Digital Product Points: 25.0
Exclusive the Rainbow live event Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Ambient Media / Live Events Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Digital / Social Media & Viral Marketing - Single Points: 25.0
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Direct Points: 25.0
Recovery Room Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Television / Short Form - Single Points: 25.0
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Varying Length Campaign Points: 25.0
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Film / Online Points: 25.0
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Publishing / Magazine - Campaign Points: 25.0
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Promotional / Collateral / Posters - Campaign Points: 25.0
The Book of Rock Agency: AlmapBBDO / São Paulo Client: Kiss FM Category: Craft / Art Direction - Single or Campaign Points: 25.0
The Book of Rock Agency: AlmapBBDO / São Paulo Client: Kiss FM Category: Craft / Illustration - Single or Campaign Points: 25.0
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Craft / Dynamic Data Visualization Points: 25.0
G Active - Water Made Active Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Craft / Use of Visuals Points: 25.0
#NuggsforCarter Agency: Ketchum / Atlanta + VML / Kansas City Client: Wendy's Category: Real-Time Response / Activity / Proactive Communications Points: 25.0
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Innovation in Public Relations Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Cultural Driver Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Direction / Single Points: 25.0
Recovery Room Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Craft - Writing / Single Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Writing / Single Points: 25.0
Anchor Milk Slams Agency: Colenso BBDO / Auckland Client: Fonterra Brands NZ Category: Craft - Writing / Campaign Points: 25.0
Doritos Blaze vs. MTN DEW ICE Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos + Mountain Dew Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign Points: 25.0
G Active - Water Made Active Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Craft - Innovation in Moving Image Craft / Visual Points: 25.0
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney + The Glue Society Studios / Sydney + Noise International / Sydney Client: Cochlear Category: Craft - Innovation in Moving Image Craft / Audio Points: 25.0
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Influencer Marketing / Multi-Channel Points: 25.0
Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Influencer Marketing / Episodic Points: 25.0
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Branded Content Points: 25.0
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Integrated Branding Points: 15.0
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding / Integrated Online Points: 15.0
SMOOOTH Agency: NORD DDB / STOCKHOLM + House Agency / STOCKHOLM Client: Klarna Category: Brand Transformation Points: 15.0
G Active - Water Made Active Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series Points: 15.0

Mars

Pedigree Selfie STIX Clip

Physical Product

2018 Intellectual Property Gold Pencil

75.0

Mars

Pedigree Selfie STIX

Applications

2018 Mobile Gold Pencil

75.0

LADbible & Plastic Ocean

Trash Isles

Social Engagement / Community Building

2018 Social Media Gold Pencil

75.0

Myer

Give Registry

Integrated Campaign

2018 Public Relations Gold Pencil

75.0

Mars Chocolate North America / Snickers

Snickers & BBDO: Thinking Globally, Acting Locally

Penta Pencil

2018 Penta Pencil Penta

75.0

National Safety Council

Prescribed to Death

Experiential / Installations

2018 Cross-Platform Gold Pencil

25.0

Getty Images

Nosferatu

Craft / Sound - Campaign

2018 Cross-Platform Gold Pencil

25.0

Miller Coors

Lite Originals

Promotional / Posters - Series

2018 Design Gold Pencil

25.0

Airbnb

Until We All Belong

Promotional / Collateral Items - Single or Series

2018 Design Gold Pencil

25.0

Netsafe

Re:scam

Digital Design

2018 Design Gold Pencil

25.0

Gatorade

G Active - Water Made Active

Innovation in Design / Moving Image

2018 Design Gold Pencil

25.0

FIFA

More Than A Game

Gaming

2018 Interactive Gold Pencil

25.0

Downtown Records

Live Looper

Craft / Music / Sound

2018 Interactive Gold Pencil

25.0

Getty Images

Nosferatu

Craft / Music / Sound

2018 Interactive Gold Pencil

25.0

The Recording Academy

60th GRAMMYs - Play the City

Innovation in Interactive / Experiential

2018 Interactive Gold Pencil

25.0

FIFA

More Than A Game

Innovation in Interactive / Gaming

2018 Interactive Gold Pencil

25.0

P&G

P&G My Black is Beautiful | The Talk

Broadcast / Long Form - Single

2018 Branded Entertainment Gold Pencil

25.0

P&G

The Talk

Online / Short Form - Single

2018 Branded Entertainment Gold Pencil

25.0

Take Note

Notes

Online / Long Form - Single

2018 Branded Entertainment Gold Pencil

25.0

Mars

Pedigree Selfie STIX

Mobile Apps

2018 Branded Entertainment Gold Pencil

25.0

Netsafe

Re:scam

Digital Product

2018 Intellectual Property Gold Pencil

25.0

Mars Wrigley Confectionery

Exclusive the Rainbow live event

Ambient Media / Live Events

2018 Direct Marketing Gold Pencil

25.0

P&G

The Talk

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Gold Pencil

25.0

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Direct

2018 Direct Marketing Gold Pencil

25.0

Mars Chocolate North America / Snickers

Recovery Room

Television / Short Form - Single

2018 Film Gold Pencil

25.0

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Online Films & Video / Varying Length Campaign

2018 Film Gold Pencil

25.0

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Film / Online

2018 Film Gold Pencil

25.0

Mars

The Pedigree Child Replacement Programme

Publishing / Magazine - Campaign

2018 Print & Outdoor Gold Pencil

25.0

Mars

The Pedigree Child Replacement Programme

Promotional / Collateral / Posters - Campaign

2018 Print & Outdoor Gold Pencil

25.0

Kiss FM

The Book of Rock

Craft / Art Direction - Single or Campaign

2018 Print & Outdoor Gold Pencil

25.0

Kiss FM

The Book of Rock

Craft / Illustration - Single or Campaign

2018 Print & Outdoor Gold Pencil

25.0

National Safety Council

Prescribed to Death

Craft / Dynamic Data Visualization

2018 Responsive Environments Gold Pencil

25.0

Gatorade

G Active - Water Made Active

Craft / Use of Visuals

2018 Social Media Gold Pencil

25.0

Wendy's

#NuggsforCarter

Real-Time Response / Activity / Proactive Communications

2018 Public Relations Gold Pencil

25.0

LADbible & Plastic Ocean

Trash Isles

Innovation in Public Relations

2018 Public Relations Green

25.0

P&G

The Talk

Cultural Driver

2018 Cultural Driver Gold Pencil

25.0

P&G

The Talk

Craft - Direction / Single

2018 Moving Image Craft Gold Pencil

25.0

Mars Chocolate North America / Snickers

Recovery Room

Craft - Writing / Single

2018 Moving Image Craft Gold Pencil

25.0

P&G

The Talk

Craft - Writing / Single

2018 Moving Image Craft Gold Pencil

25.0

Fonterra Brands NZ

Anchor Milk Slams

Craft - Writing / Campaign

2018 Moving Image Craft Gold Pencil

25.0

Doritos + Mountain Dew

Doritos Blaze vs. MTN DEW ICE

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

2018 Moving Image Craft Gold Pencil

25.0

Gatorade

G Active - Water Made Active

Craft - Innovation in Moving Image Craft / Visual

2018 Moving Image Craft Gold Pencil

25.0

Cochlear

The Hearing Test in Disguise

Craft - Innovation in Moving Image Craft / Audio

2018 Moving Image Craft Gold Pencil

25.0

FIFA

More Than A Game

Influencer Marketing / Multi-Channel

2018 Social Influencer Marketing Gold Pencil

25.0

CARE France

Stories from the other side of the world

Influencer Marketing / Episodic

2018 Social Influencer Marketing Gold Pencil

25.0

Cochlear

The Hearing Test in Disguise

Branded Content

2018 Health, Wellness & Pharma Gold Pencil

25.0

Mars

The Pedigree Child Replacement Programme

Integrated Branding

2018 Cross-Platform Silver Pencil

15.0

Essity Libresse Bodyform

#Blood Normal

Integrated Branding / Integrated Online

2018 Cross-Platform Silver Pencil

15.0

Klarna

SMOOOTH

Brand Transformation

2018 Cross-Platform Silver Pencil

15.0

Gatorade

G Active - Water Made Active

Craft / Animation - Single or Series

2018 Design Silver Pencil

15.0

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