The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
You're Not You When You're Hungry Twitter Campaign
Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
Points: 25.0
VIP Fridge Magnet
Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / Consumer Goods
Points: 25.0
Park Assist Technology
Agency: DDB / Sydney Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
Points: 25.0
Hashtag Killer Case Study
Agency: DDB NY / New York Client: Water is Life Category: Innovation in Branded Content / Single
Points: 25.0
adidas Window Shopping
Agency: TBWA / Helsinki Client: Adidas Category: User Experience Design / Interaction Design
Points: 25.0
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Spatial Design / Outdoor Spaces
Points: 25.0
Don?t make up and drive
Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Online Films & Video / Short Form - Single
Points: 25.0
The Great Paper Airplane Project
Agency: BBDO San Francisco / San Francisco Client: Pima Air & Space Museum Category: Design Does / Industrial Design
Points: 25.0
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
Points: 20.0
Hashtag Killer: #FirstWorldProblems
Agency: DDB NY / New York Client: Water is Life Category: Integrated Branding / Public Service Campaign
Points: 15.0
GT Academy USA Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Television / Reality/Unscripted
Points: 15.0
Move On
Agency: DDB Tribal Group / Düsseldorf Client: Deutsche Telekom Category: Television / Specials or One-time Screenings
Points: 15.0
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Press to play
Agency: DDB / Paris Client: Playboy Category: Consumer Television / 60 Second - Campaign
Points: 15.0
Telekinize The Rainbow
Agency: Clemenger BBDO Sydney / Sydney Client: Skittles Category: Branded Apps / Single
Points: 15.0
Corporate Identity
Agency: TBWA\Istanbul / Istanbul Client: IF ISTANBUL INDEPENDENT FILM FESTIVAL Category: Brand Identity / Brand Identity - Single
Points: 15.0
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Experiential
Points: 15.0
VIP Fridge Magnet
Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / E-Commerce
Points: 15.0
Stationery
Agency: TBWA\Istanbul / Istanbul Client: TBWA\Istanbul Category: Self-Promotion / Single or Series
Points: 15.0
Test Drive
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pepsi Category: Craft / Technique / Best Direction
Points: 15.0
Beer Chase
Agency: Clemenger BBDO / Melbourne Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single
Points: 15.0
Project EDSA
Agency: TBWA\Santiago Mangada Puno / Makati Client: Pacific Paint (Boysen) Philippines Category: Spatial Design / Outdoor Spaces
Points: 15.0
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
Points: 15.0
The Ice Record Project
Agency: TBWA Stockholm / Stockholm Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
Hashtag Killer
Agency: DDB New York / New York Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
Points: 15.0
From Love to Bingo
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Broadcast and Moving Image / Short Films and Videos
Points: 15.0
We Sent Their Brief's Back
Agency: TBWAHuntLascaris / Johannesburg Client: TBW\Hunt\Lascaris Johannesburg Category: Self-Promotion / Single or Campaign
Points: 15.0
Golden Chains
Agency: CLM BBDO / Paris Client: ALB Category: Online Films & Video / Music Videos
Points: 15.0
Our Food. Your Questions.
Agency: Tribal DDB / Toronto Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Park Assist Technology
Agency: DDB / Sydney Client: Volkswagen Australia Category: Newspaper / Full Page or Spread - Campaign
Points: 15.0
From Love to Bingo
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites / Services
Points: 10.0
AT&T Brackets by Six Year Olds
Agency: BBDO / New York Client: AT&T Category: Non-Broadcast / Short-form
Points: 10.0
adidas Window Shopping
Agency: TBWA / Helsinki Client: Adidas Category: Mobile Applications/Sites / E-Commerce
Points: 10.0
Persistent Headaches
Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Find Your Understanding
Agency: 180LA / Santa Monica Client: Expedia Category: Craft / Technique / Best Direction
Points: 10.0
FedEx Mobile DR
Agency: OMD / New York Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Points: 10.0
Cine Las Americas 'genres'
Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Campaign
Points: 10.0
Don't make up and drive
Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Non-Broadcast / Online
Points: 10.0
Mimeisthai
Agency: Clemenger BBDO / Sydney Client: TEDx Category: Data Visualization / Online - Interactive and Real-time
Points: 10.0
NZTA Flash
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Points: 10.0
Sheepdog
Agency: Abbott Mead Vickers BBDO / London Client: Diageo Category: Online Films & Video / Short Form - Single
Points: 10.0
Golden Chains
Agency: CLM BBDO / Paris Client: ALB Category: Online Films & Video / Self-Promotion - Single
Points: 10.0
Diversity
Agency: DDB / New York Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
Points: 10.0
AT&T Brackets by Six Year Olds
Agency: BBDO / New York Client: AT&T Category: Websites / Branded Games
Points: 10.0
Headache
Agency: AlmapBBDO / São Paulo Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
Brains
Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
The cumulative effect of knowledge
Agency: Interbrand / New York Client: Interbrand Category: Self-Promotion / Single or Series
Points: 5.0
American Red Cross Stories Project Integrated Campaign
Agency: BBDO / New York Client: American Red Cross Category: Integrated Branding / Public Service Campaign
Points: 5.0
Client:
Snickers
Title:
You're Not You When You're Hungry Twitter Campaign
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Water is Life
Title:
Hashtag Killer Case Study
Category:
Innovation in Branded Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Adidas
Title:
adidas Window Shopping
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
BUND Berlin
Title:
Tree Concert
Category:
Spatial Design / Outdoor Spaces
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Life Cycle
Title:
Life Cycle
Category:
Transit / Campaign
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Don?t make up and drive
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Pima Air & Space Museum
Title:
The Great Paper Airplane Project
Category:
Design Does / Industrial Design
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Nissan
Title:
Nissan LEAF: A World Without Petrol
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Award:
2013 Interactive Green Pencil
Points:
20.0
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Nissan
Title:
GT Academy USA Season 2
Category:
Television / Reality/Unscripted
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Deutsche Telekom
Title:
Move On
Category:
Television / Specials or One-time Screenings
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Playboy
Title:
Press to play
Category:
Consumer Television / 60 Second - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Skittles
Title:
Telekinize The Rainbow
Category:
Branded Apps / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
IF ISTANBUL INDEPENDENT FILM FESTIVAL
Title:
Corporate Identity
Category:
Brand Identity / Brand Identity - Single
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
NYC Ballet
Title:
Faile Case Study
Category:
Experiential
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
BUND Berlin
Title:
Tree Concert
Category:
Experiential
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / E-Commerce
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
TBWA\Istanbul
Title:
Stationery
Category:
Self-Promotion / Single or Series
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Pepsi
Title:
Test Drive
Category:
Craft / Technique / Best Direction
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Carlton & United Breweries - Fosters
Title:
Beer Chase
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Pacific Paint (Boysen) Philippines
Title:
Project EDSA
Category:
Spatial Design / Outdoor Spaces
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Nissan
Title:
Nissan LEAF: A World Without Petrol
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Shout Out Louds
Title:
The Ice Record Project
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Waterislife
Title:
Hashtag Killer
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
From Love to Bingo
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
TBW\Hunt\Lascaris Johannesburg
Title:
We Sent Their Brief's Back
Category:
Self-Promotion / Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
ALB
Title:
Golden Chains
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
McDonald's Canada
Title:
Our Food. Your Questions.
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
From Love to Bingo
Category:
Websites / Services
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Adidas
Title:
adidas Window Shopping
Category:
Mobile Applications/Sites / E-Commerce
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Bayer Philippines
Title:
Persistent Headaches
Category:
Consumer Television / :20 and Under - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Find Your Understanding
Category:
Craft / Technique / Best Direction
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
FedEx
Title:
FedEx Mobile DR
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Cine Las Americas International Film Festival
Title:
Cine Las Americas 'genres'
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Non-Broadcast / Online
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
TEDx
Title:
Mimeisthai
Category:
Data Visualization / Online - Interactive and Real-time
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
New Zealand Transport Agency
Title:
NZTA Flash
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Diageo
Title:
Sheepdog
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
ALB
Title:
Golden Chains
Category:
Online Films & Video / Self-Promotion - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Bill Bernbach Scholarship
Title:
Diversity
Category:
Craft / Typography - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Websites / Branded Games
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Bayer
Title:
Headache
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
Brains
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Interbrand
Title:
The cumulative effect of knowledge
Category:
Self-Promotion / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
American Red Cross
Title:
American Red Cross Stories Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
