The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
D Rose Jumpstore
Agency: TBWA / London Client: Adidas Category: Experiential Advertising / Events and Competitions
Points: 25.0
Mistakes
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
Points: 25.0
Driver Fatigue Technology
Agency: DDB / Sydney Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
Points: 25.0
Sorry, I was eating a Milky Way
Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign
Points: 15.0
Angel VS Demon
Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
Points: 15.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
Freedom is Knowing
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Mail&Guardian Category: Newspaper / Full Page or Spread - Campaign
Points: 15.0
Bellies
Agency: Red Urban / Toronto Client: Volkswagen Category: Consumer Television / :20 and Under - Single
Points: 15.0
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / Over 60 second - Single
Points: 15.0
Distraction
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single
Points: 15.0
Skit happens!
Agency: DDB Tribal Group / Hamburg Client: IKEA Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Sorry I Spent it on Myself
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Non-Broadcast / Online
Points: 15.0
Live On
Agency: TBWA / Kuala Lumpur Client: Malaysian Society of Transplantation Category: Public Service / Political - Video / Non-Broadcast
Points: 15.0
Sorry, I was eating a Milky Way - Wife
Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Points: 15.0
Sorry I Spent it on Myself
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Points: 10.0
Unique Breeds
Agency: GarnierBBDO / San Jose Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 10.0
Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
Points: 10.0
BATTLESHIP/AIRCRAFT/TANK
Agency: Creative Juice / Bangkok Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
Headless Chickens
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
Points: 10.0
Barnes Sisters
Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
Points: 10.0
Opposites
Agency: DDB Group / Singapore Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Points: 10.0
Blazed
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Points: 10.0
Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Tiger Brands Category: Radio / Consumer - Campaign
Points: 10.0
Information is Ammunition
Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign
Points: 10.0
Unintroducing
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Print Craft / Writing - Single or Campaign
Points: 5.0
Thoughts
Agency: DDB / New York Client: NY Lottery Category: Print Craft / Writing - Single or Campaign
Points: 5.0
BREMONT WATCHES PRINT CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London Client: Bremont Watches Category: Print Craft / Writing - Single or Campaign
Points: 5.0
Every Text Helps
Agency: DDB Canada / Vancouver Client: Crime Stoppers BC Category: Radio / Public Service - Campaign
Points: 5.0
Perseus VS Medusa
Agency: TBWA / Kuala Lumpur Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Nothing Beats a Jingle
Agency: Clemenger BBDO / Wellington Client: Wellington International Ukulele Orchestra Category: Innovation in Radio / Radio
Points: 5.0
Splash
Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
The brodcast made for you
Agency: DDB Brasil / Sao Paulo Client: Itau Bank Category: Innovation in Radio / Radio
Points: 5.0
Guinness Draught in a Bottle
Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Animals
Agency: BBDO Mexico / Mexico City Client: BAYER Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Spindling Spider
Agency: DDB FZ / Dubai Client: Al Ghandi Electronics - Whirlpool T50 Washing Machine Category: Radio Craft / Music and/or Sound Design
Points: 5.0
Typewriter
Agency: TBWA Espana / Madrid Client: MONDO SONORO Category: Radio Craft / Music and/or Sound Design
Points: 5.0
Jenny
Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Bust You Out
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Tiger Brands Category: Radio Craft / Scriptwriting
Points: 5.0
Harvey
Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Skit happens!
Agency: DDB Tribal Group / Hamburg Client: IKEA Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Who knows what you're getting - Spider
Agency: Network BBDO / Johannesburg Client: Mercedes-Benz Category: Radio Craft / Scriptwriting
Points: 5.0
Real AD
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Footify FM
Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne Client: The National Australia Bank Category: Experiential Advertising / Events and Competitions
Points: 5.0
Smiley
Agency: BBDO Proximity / Duesseldorf Client: Sennheiser Electronic GmbH & Co.KG Category: Outdoor / Billboards and Transit - Single
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Axe
Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Dogs
Agency: AlmapBBDO / Sao Paulo Client: Effem Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Schemes
Agency: AlmapBBDO / Sao Paulo Client: Getty Images Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Splash
Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
The Glad Tent
Agency: Alma DDB / Miami Client: The Clorox Company Category: Outdoor / Outdoor Installations and Ambient - Single
Points: 5.0
Client:
Adidas
Title:
D Rose Jumpstore
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Cinema
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen Group Australia
Title:
Driver Fatigue Technology
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Newell Rubbermaid
Title:
Angel VS Demon
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Mail&Guardian
Title:
Freedom is Knowing
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Bellies
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Apple
Title:
Misunderstood
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen Do Brasil
Title:
Distraction
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Skit happens!
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Non-Broadcast / Online
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Malaysian Society of Transplantation
Title:
Live On
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way - Wife
Category:
Radio / Consumer - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Territorio de Zaguates
Title:
Unique Breeds
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Murray Goulburn Co-Operative Ltd
Title:
Devondale Dairy Soft - Stepdad Steve
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Siam Tamiya
Title:
BATTLESHIP/AIRCRAFT/TANK
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Headless Chickens
Category:
Newspaper / Small Space Print - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Diageo / Guinness
Title:
Barnes Sisters
Category:
Consumer Television / Under $80K Budget - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Selleys
Title:
Opposites
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Video Craft / Scriptwriting
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Tiger Brands
Title:
Write it in your own voice
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Canadian Journalists for Free Expression
Title:
Information is Ammunition
Category:
Public Service / Political - Print / Collateral - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen Do Brasil
Title:
Unintroducing
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
NY Lottery
Title:
Thoughts
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Bremont Watches
Title:
BREMONT WATCHES PRINT CAMPAIGN
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Crime Stoppers BC
Title:
Every Text Helps
Category:
Radio / Public Service - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Newell Rubbermaid
Title:
Perseus VS Medusa
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Wellington International Ukulele Orchestra
Title:
Nothing Beats a Jingle
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Splash
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Itau Bank
Title:
The brodcast made for you
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BAYER
Title:
Animals
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Al Ghandi Electronics - Whirlpool T50 Washing Machine
Title:
Spindling Spider
Category:
Radio Craft / Music and/or Sound Design
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
MONDO SONORO
Title:
Typewriter
Category:
Radio Craft / Music and/or Sound Design
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nissan do Brasil
Title:
Jenny
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Tiger Brands
Title:
Bust You Out
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nissan do Brasil
Title:
Harvey
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
Skit happens!
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Who knows what you're getting - Spider
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Real AD
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
The National Australia Bank
Title:
Footify FM
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sennheiser Electronic GmbH & Co.KG
Title:
Smiley
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Axe
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Effem
Title:
Dogs
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Getty Images
Title:
Schemes
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Splash
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
The Clorox Company
Title:
The Glad Tent
Category:
Outdoor / Outdoor Installations and Ambient - Single
Award:
2014 Advertising Merit Award
Points:
5.0
