The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
Mars Bites Integrated Campaign
Agency: BBDO / New York Client: Mars Chocolate North America/Mars Bites Category: Integrated Branding / Consumer Campaign
Points: 5.0
Could I Be Any Clearer
Agency: adamandeveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Points: 5.0
Predator Instinct: The Game
Agency: TBWA\\LONDON / London Client: adidas Category: Experiential Advertising / Events & Competitions
Points: 5.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Experiential Advertising / Installations
Points: 5.0
Predator Instinct: The Game
Agency: TBWA\LONDON / London Client: adidas Category: Experiential Advertising / Installations
Points: 5.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Integrated Branding / Online Campaign
Points: 5.0
Lifetime of Difference Project Integrated Campaign
Agency: BBDO / New York Client: Autism Speaks Category: Integrated Branding / Public Service Campaign
Points: 5.0
Minute of Silence
Agency: DDB Group Melbourne / Melbourne Client: RSL Australia Category: Integrated Branding / Public Service Campaign
Points: 5.0
Radiometries
Agency: Sancho BBDO / Bogota Client: Exito Foundation Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
The Rag Bag
Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Brand Identity / Single Element
Points: 5.0
The Rag Bag
Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Package Design / Single or Series
Points: 5.0
The Rag Bag
Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Collateral Design / P.O.P. & In-Store - Single
Points: 5.0
Predator Instinct: The Game
Agency: TBWA\LONDON / London Client: adidas Category: Experiences / Indoor Spaces
Points: 5.0
The Little Market
Agency: TBWA\LONDON / London Client: Lidl UK Category: Experiences / Outdoor Spaces
Points: 5.0
Real Life Pac-Man
Agency: Energy BBDO / Chicago Client: Bud Light Category: Experiences / Outdoor Spaces
Points: 5.0
smart POP UP Billboards
Agency: BBDO Group Germany GmbH / Duesseldorf Client: Mercedes-Benz Cars Vertrieb Deutschland Category: Collateral Design / Outdoor - Series
Points: 5.0
CHRISTCHURCH REPAIRED WITH GOLD
Agency: Whybin\TBWA Sydney / Pyrmont Client: Christchurch & Canterbury Tourism Category: Experiences / Brand Installations
Points: 5.0
Water Billboard
Agency: TBWA Santiago Mangada Puno / Makati City Client: Peerless Lion Corporation Category: Experiences / Brand Installations
Points: 5.0
#UNLEARN
Agency: Grid Worldwide Branding and Design / Johannesburg Client: ANTI-EST. Category: Design Craft / Typography - Single or Series
Points: 5.0
Visa Saree
Agency: BBDO India / Mumbai Client: Visa India Category: Design Craft / Typography - Single or Series
Points: 5.0
Not A Bug Splat
Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Design Craft / Photography - Single or Series
Points: 5.0
Back to Nature
Agency: Colenso BBDO / Auckland Client: Fonterra Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 5.0
Pens
Agency: TBWA\PARIS / Boulogne Billancourt + \ELSE / Boulogne Billancourt + Troublemakers TV / Paris Client: Amnesty International Category: Broadcast & Moving Image / Animation
Points: 5.0
The Rag Bag
Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Design for the Greater Good / For-Profit Initiated
Points: 5.0
PAPER BACK
Agency: DDB Group Philippines / Taguig City Client: DDB Philippines, Inc. Category: Design for the Greater Good / Designer Initiated
Points: 5.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Websites / Branded Games
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Websites / Social Networks / Community
Points: 5.0
Don't google it
Agency: DDB Brussels / Brussels Client: CEBAM Category: Interactive Advertising / Banners
Points: 5.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
3D on the Rocks
Agency: TBWA\HAKUHODO / Tokyo + HAKUHODO Inc. / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
NZdronie
Agency: Whybin\TBWA Sydney / Pyrmont Client: Tourism New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Websites / Automotive Products & Services
Points: 5.0
The Fading News
Agency: TBWA\ISTANBUL / Istanbul Client: Radikal Category: Websites / Publications & Media
Points: 5.0
Back in the Game
Agency: TBWA\Toronto / Toronto Client: Nissan Canada Inc Category: Broadcast & Film / Branded Television
Points: 5.0
What They Left Behind
Agency: BBDO / New York Client: Sandy Hook Promise Category: Broadcast & Film / Branded Film
Points: 5.0
Back in the Game
Agency: TBWA\Toronto / Toronto Client: Nissan Canada Inc. Category: Documentaries / Online
Points: 5.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Gaming, Music & Mobile / Branded Gaming
Points: 5.0
1.24.14
Agency: TBWA\\Media Arts Lab / Los Angeles Client: Apple Category: Online / Short Form
Points: 5.0
Sledge Hockey
Agency: TBWAToronto / Toronto Client: Pepsico Category: Online / Short Form
Points: 5.0
Brazucam
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Adidas Category: Other Branded Content / Custom Content
Points: 5.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Other Branded Content / User Generated Content - Short Form
Points: 5.0
Dadhood
Agency: Tribal Worldwide, a division of DDB / Toronto Client: General Mills Category: Craft / Direction
Points: 5.0
You Can Achieve Anything Without A Hangover
Agency: Clemenger BBDO / sydney Client: Dry July Category: Craft / Animation
Points: 5.0
The Last Pack
Agency: BBDO / New York Client: CVS Health Category: Direct Marketing / Dimensional Mailing
Points: 5.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Direct Marketing / Ambient Media
Points: 5.0
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Direct Marketing / Ambient Media
Points: 5.0
Not A Bug Splat
Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Direct Marketing / Ambient Media
Points: 5.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
The Transportable Banner
Agency: BBDO Belgium / Brussels Client: Mercedes Benz Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
Client:
Mars Chocolate North America/Mars Bites
Title:
Mars Bites Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Could I Be Any Clearer
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Integrated Branding / Online Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
Lifetime of Difference Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
RSL Australia
Title:
Minute of Silence
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Exito Foundation
Title:
Radiometries
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
CELEM (European Women's Lobby)
Title:
ABORTIONTRAVEL
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Brand Identity / Single Element
Award:
2015 Design Merit Award
Points:
5.0
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Package Design / Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Collateral Design / P.O.P. & In-Store - Single
Award:
2015 Design Merit Award
Points:
5.0
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiences / Indoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
Lidl UK
Title:
The Little Market
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
Bud Light
Title:
Real Life Pac-Man
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
Mercedes-Benz Cars Vertrieb Deutschland
Title:
smart POP UP Billboards
Category:
Collateral Design / Outdoor - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Christchurch & Canterbury Tourism
Title:
CHRISTCHURCH REPAIRED WITH GOLD
Category:
Experiences / Brand Installations
Award:
2015 Design Merit Award
Points:
5.0
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Experiences / Brand Installations
Award:
2015 Design Merit Award
Points:
5.0
Client:
ANTI-EST.
Title:
#UNLEARN
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Visa India
Title:
Visa Saree
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Design Craft / Photography - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Fonterra
Title:
Back to Nature
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Pens
Category:
Broadcast & Moving Image / Animation
Award:
2015 Design Merit Award
Points:
5.0
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Merit Award
Points:
5.0
Client:
DDB Philippines, Inc.
Title:
PAPER BACK
Category:
Design for the Greater Good / Designer Initiated
Award:
2015 Design Merit Award
Points:
5.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Websites / Branded Games
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Websites / Social Networks / Community
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
CEBAM
Title:
Don't google it
Category:
Interactive Advertising / Banners
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
SUNTORY HOLDINGS LIMITED
Title:
3D on the Rocks
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Tourism New Zealand
Title:
NZdronie
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Websites / Automotive Products & Services
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Radikal
Title:
The Fading News
Category:
Websites / Publications & Media
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Nissan Canada Inc
Title:
Back in the Game
Category:
Broadcast & Film / Branded Television
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Nissan Canada Inc.
Title:
Back in the Game
Category:
Documentaries / Online
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Gaming, Music & Mobile / Branded Gaming
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Apple
Title:
1.24.14
Category:
Online / Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Pepsico
Title:
Sledge Hockey
Category:
Online / Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Adidas
Title:
Brazucam
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Other Branded Content / User Generated Content - Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
General Mills
Title:
Dadhood
Category:
Craft / Direction
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Dry July
Title:
You Can Achieve Anything Without A Hangover
Category:
Craft / Animation
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
CVS Health
Title:
The Last Pack
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Mercedes Benz
Title:
The Transportable Banner
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Merit Award
Points:
5.0
