The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
The Rag Bag
Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Intellectual Property & Products / Physical Product
Points: 25.0
Bad Fit
Agency: adamandeveDDB / London Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
Points: 25.0
Visa Saree
Agency: BBDO India / Mumbai Client: Visa India Category: Design for the Greater Good / For-Profit Initiated
Points: 25.0
ELO Teddy Bears
Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration
Points: 25.0
K9FM
Agency: Colenso BBDO / Auckland Client: MARS Pedigree Category: Innovation in Radio / Single
Points: 25.0
Shoe
Agency: adamandeveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Single
Points: 25.0
Bad Fit
Agency: adamandeveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
Points: 25.0
Brady Bunch
Agency: BBDO / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single
Points: 25.0
#TBT TV Campaign
Agency: BBDO / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign
Points: 25.0
Enhance Your Lighting
Agency: BBDO / New York Client: GE Category: Consumer Television / Over 60 Second - Single
Points: 25.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Points: 25.0
Paper Prison
Agency: Interbrand / New York Client: Mandela Poster Project Category: Public Service - Design / Collateral Design - Single or Series
Points: 25.0
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: User Experience Design - Web / Interface Design Craft
Points: 25.0
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 25.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: User Experience Design - Web / User Experience
Points: 25.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Video Craft / Direction
Points: 25.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Gaming, Music & Mobile / Branded Gaming
Points: 25.0
Get adopted
Agency: BBDO Group Germany GmbH / Berlin Client: Mars Inc. Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 15.0
Enhance Your Lighting
Agency: BBDO / New York Client: GE Category: Video Craft / Scriptwriting
Points: 15.0
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS
Agency: TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki Client: GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM Category: Other Branded Content / Co-Promotions
Points: 15.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Craft / Direction
Points: 15.0
Matilda
Agency: Bbdo Mexico / Mexico City Client: Mars Mexico Category: Print Craft / Writing - Single Only
Points: 15.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Online Films & Video / Event or Live Webcast - Single
Points: 15.0
Montys Christmas
Agency: adamandeveDDB / London Client: John Lewis Partnership Category: Online Films & Video / Short Form - Single
Points: 15.0
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey Client: Pepsi MAX Category: Online Films & Video / Long Form - Single
Points: 15.0
Parking - Jury
Agency: DDB Group GmbH / Berlin Client: Volkswagen Category: Outdoor / Billboards or Transit - Single
Points: 15.0
Get adopted
Agency: BBDO Group Germany GmbH / Berlin Client: Mars Inc. Category: Outdoor / Billboards or Transit - Campaign
Points: 15.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 15.0
Tap Thru
Agency: BBDO / New York Client: Lowe's Category: Online Films & Video / Branded Micro-Video
Points: 15.0
Not A Bug Splat
Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Innovation in Outdoor / Single
Points: 15.0
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design for the Greater Good / For-Profit Initiated
Points: 15.0
100% Silent
Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Nissan South Africa Category: Radio / Consumer - Campaign
Points: 15.0
Not A Bug Splat
Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Design for the Greater Good / Government / Non-Profit Initiated
Points: 15.0
Radiometries
Agency: Sancho BBDO / Bogota Client: Exito Foundation Category: Radio / Public Service - Single
Points: 15.0
Drinkable Book
Agency: DDB NY / New York Client: WATERisLIFE Category: Design for the Greater Good / Government / Non-Profit Initiated
Points: 15.0
Hope.ly
Agency: BBDO / New York Client: American Red Cross & Bitly Category: Advertising on Mobile Devices / Banners
Points: 15.0
#notokay Radio Campaign
Agency: Juniper Park / Toronto Client: YWCA Category: Radio / Public Service - Campaign
Points: 15.0
Radiometries
Agency: Sancho BBDO / Bogota Client: Exito Foundation Category: Innovation in Radio / Single
Points: 15.0
Talkies
Agency: Colenso BBDO / Auckland Client: MARS Pedigree Category: Radio Craft / Scriptwriting
Points: 15.0
Parking - Jury
Agency: DDB Group / Berlin Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Points: 15.0
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati Client: Peerless Lion Corporation Category: Collateral Design / Outdoor - Series
Points: 15.0
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Collateral Design / Promotional Items - Single or Series
Points: 15.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Social Media / Branded Social Campaign
Points: 15.0
VOLKSWAGEN 360º AREA VIEW CAMPAIGN
Agency: DDB SPAIN / Madrid Client: VAESA/Volkswagen Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Montys Christmas
Agency: adamandeveDDB / London Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single
Points: 15.0
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin Client: Berlin Toursimus & Kongress GmbH Category: Interactive Advertising / Environmental / Experiential - Single
Points: 15.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Interactive Advertising / Interactive Video
Points: 15.0
#TBT TV Campaign
Agency: BBDO / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign
Points: 15.0
#Project360
Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: User Experience Design - Web / User Experience
Points: 15.0
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Intellectual Property & Products / Physical Product
Award:
2015 Intellectual Property Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Bad Fit
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Visa India
Title:
Visa Saree
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Amaral Carvalho Hospital
Title:
ELO Teddy Bears
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
MARS Pedigree
Title:
K9FM
Category:
Innovation in Radio / Single
Award:
2015 Radio Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Shoe
Category:
Newspaper / Small Space Print - Single
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Bad Fit
Category:
Newspaper / Small Space Print - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Snickers
Title:
Brady Bunch
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / :20 & Under - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Made in NY
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Mandela Poster Project
Title:
Paper Prison
Category:
Public Service - Design / Collateral Design - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
SNCF
Title:
The most serious game ever
Category:
User Experience Design - Web / Interface Design Craft
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Made in NY
Category:
Video Craft / Direction
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Gaming, Music & Mobile / Branded Gaming
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars Inc.
Title:
Get adopted
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Video Craft / Scriptwriting
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM
Title:
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS
Category:
Other Branded Content / Co-Promotions
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Gatorade
Title:
Made in NY
Category:
Craft / Direction
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mars Mexico
Title:
Matilda
Category:
Print Craft / Writing - Single Only
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
John Lewis Partnership
Title:
Montys Christmas
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Parking - Jury
Category:
Outdoor / Billboards or Transit - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Mars Inc.
Title:
Get adopted
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Lowe's
Title:
Tap Thru
Category:
Online Films & Video / Branded Micro-Video
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Nissan South Africa
Title:
100% Silent
Category:
Radio / Consumer - Campaign
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Exito Foundation
Title:
Radiometries
Category:
Radio / Public Service - Single
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
WATERisLIFE
Title:
Drinkable Book
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Advertising on Mobile Devices / Banners
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
YWCA
Title:
#notokay Radio Campaign
Category:
Radio / Public Service - Campaign
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
Exito Foundation
Title:
Radiometries
Category:
Innovation in Radio / Single
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
MARS Pedigree
Title:
Talkies
Category:
Radio Craft / Scriptwriting
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Parking - Jury
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Collateral Design / Outdoor - Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
VAESA/Volkswagen
Title:
VOLKSWAGEN 360º AREA VIEW CAMPAIGN
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
John Lewis Partnership
Title:
Montys Christmas
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Berlin Toursimus & Kongress GmbH
Title:
Flashback: Discover Berlin
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / Under $80K Budget - Campaign
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Mammut Sports Group AG
Title:
#Project360
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
