The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient / Immersive / Installations
Points: 15.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Digital / Websites, Mobile, & Banners
Points: 15.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Digital / Social Media & Viral Marketing
Points: 15.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 10.0
Foot Locker Audio Tours
Agency: BBDO / New York + EG Plus / New York Client: Foot Locker Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo Client: HP Category: Ambient / Immersive / Installations
Points: 5.0
GAYNZ
Agency: TBWA\ / Melbourne Client: ANZ Category: Ambient / Immersive / Installations
Points: 5.0
SIGNEMOJI
Agency: TBWA / Shanghai Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Digital / Social Media & Viral Marketing
Points: 5.0
Unacceptable Acceptance Letters
Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / Burbank Client: The Hunting Ground C/O Chain Camera Pictures Category: Digital / Social Media & Viral Marketing
Points: 5.0
Spanish Lessons
Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Digital / Social Media & Viral Marketing
Points: 5.0
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Digital / Social Media & Viral Marketing
Points: 5.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Digital / Social Media & Viral Marketing
Points: 5.0
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai Client: P&G India Category: Digital / Social Media & Viral Marketing
Points: 5.0
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Digital / Social Media & Viral Marketing
Points: 5.0
Change the Work Climate
Agency: BBDO / Toronto Client: BBDO Toronto Category: Self-Promotion
Points: 5.0
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Craft / Art Direction - Single or Campaign
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai Client: P&G India Category: Craft / Writing - Single or Campaign
Points: 5.0
The First Analog Webstore
Agency: HEIMAT / Berlin Client: HORNBACH Baumarkt AG Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
The First Analog Webstore
Agency: HEIMAT / Berlin Client: HORNBACH Baumarkt AG Category: Innovation in Direct
Points: 5.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
Foot Locker Audio Tours
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
ANZ
Title:
GAYNZ
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
CHINA ASSOCIATION OF THE DEAF
Title:
SIGNEMOJI
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
The Hunting Ground C/O Chain Camera Pictures
Title:
Unacceptable Acceptance Letters
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
M.J. Bale
Title:
Uncrushable
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
BBDO Toronto
Title:
Change the Work Climate
Category:
Self-Promotion
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft / Writing - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
HORNBACH Baumarkt AG
Title:
The First Analog Webstore
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0