The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Film / Cinema / Fiction
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online / Short Form - Single
Points: 25.0
The Boys
Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Online / Short Form - Campaign
Points: 25.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Mobile
Points: 15.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Experiential / Virtual Reality (VR)
Points: 15.0
Spanish Lessons
Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online / Short Form - Campaign
Points: 10.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online / Short Form - Campaign
Points: 10.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
Points: 10.0
McTrax
Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Innovation in Branded Entertainment
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Innovation in Branded Entertainment
Points: 5.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Branded Entertainment
Points: 5.0
A Vote for Good
Agency: BBDO / New York Client: Mars Petcare - Pedigree Category: Broadcast / Short Form - Single
Points: 5.0
Dillan's Voice
Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles Client: Apple Category: Online / Short Form - Single
Points: 5.0
Dream
Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Online / Short Form - Single
Points: 5.0
The Toughest Letter
Agency: Energy BBDO / Chicago Client: Off The Street Club Category: Online / Short Form - Single
Points: 5.0
Unfairy Tales - Ivine And Pillow
Agency: 180LA / Santa Monica + Consulado / Sao Paulo Client: UNICEF Category: Online / Short Form - Single
Points: 5.0
Unimpossible FIlms
Agency: BBDO / New York Client: GE Category: Online / Short Form - Campaign
Points: 5.0
Motability
Agency: adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London Client: Volkswagen Category: Online / Short Form - Campaign
Points: 5.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Online / Long Form - Single
Points: 5.0
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Online / Live Webcast
Points: 5.0
Spring
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London Client: Waitrose Category: Online / Live Webcast
Points: 5.0
Snickers Live Super Bowl Extension
Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America - Snickers Category: Online / Live Webcast
Points: 5.0
Airbnb's National Parks Backyards
Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb, Inc. Category: Online / Live Webcast
Points: 5.0
SAFE&SOUND MUSIC PLAYER
Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok Client: LMG INSURANCE Category: Mobile
Points: 5.0
Project Germany
Agency: HEIMAT / Berlin Client: HORNBACH Baumarkt AG Category: Experiential / Live Events
Points: 5.0
Magic Words - The Documentary
Agency: AlmapBBDO / São Paulo Client: HP Category: Innovation in Branded Entertainment
Points: 5.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Mobile
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
McTrax
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Apple
Title:
Dillan's Voice
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Off The Street Club
Title:
The Toughest Letter
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
UNICEF
Title:
Unfairy Tales - Ivine And Pillow
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
GE
Title:
Unimpossible FIlms
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Motability
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
H&M
Title:
Come Together
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
M.J. Bale
Title:
Uncrushable
Category:
Online / Live Webcast
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Waitrose
Title:
Spring
Category:
Online / Live Webcast
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live Super Bowl Extension
Category:
Online / Live Webcast
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Airbnb, Inc.
Title:
Airbnb's National Parks Backyards
Category:
Online / Live Webcast
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
LMG INSURANCE
Title:
SAFE&SOUND MUSIC PLAYER
Category:
Mobile
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
HORNBACH Baumarkt AG
Title:
Project Germany
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Merit Award
Points:
5.0