The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
Blood
Agency: AMV BBDO / London Client: SCA Bodyform Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
The Most Precious Gift
Agency: HEIMAT / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Do You See That Doggie in the Shelter?
Agency: DDB Group / Singapore Client: Society for the Prevention of Cruelty to Animals (SPCA) Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Dream
Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Here's to Us
Agency: Net#work BBDO / Johannesburg Client: Diageo Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
Blood
Agency: 750mph / London + AMV BBDO / London Client: SCA Bodyform Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
LG Electronics "World of Play"
Agency: Energy BBDO / Chicago Client: LG Electronics Category: Craft - Visual Effects / Visual Effects - Single
Points: 5.0
Coming Home
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London Client: Waitrose Category: Craft - Visual Effects / Visual Effects - Single
Points: 5.0
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft - Animation / Animation - Single
Points: 5.0
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Craft - Animation / Animation - Single
Points: 5.0
The Greatest Gift
Agency: AMV BBDO / London Client: Sainsbury's Category: Craft - Animation / Animation - Single
Points: 5.0
Coming Home
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London Client: Waitrose Category: Craft - Animation / Animation - Single
Points: 5.0
Dream
Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Craft - Animation / Animation - Single
Points: 5.0
Bulbs
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
Midnight
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
Blood
Agency: AMV BBDO / London Client: SCA Bodyform Category: Craft - Editing / Editing - Single
Points: 5.0
Money Maker
Agency: Net#work BBDO / Johannesburg Client: Coronation Fund Managers Category: Craft - Editing / Editing - Single
Points: 5.0
Here's to Us
Agency: Net#work BBDO / Johannesburg Client: Diageo Category: Craft - Editing / Editing - Single
Points: 5.0
Judo Kid
Agency: BBDO / New York + Smuggler / Los Angeles Client: American Family Insurance Category: Craft - Editing / Editing - Single
Points: 5.0
The Beauty of the World
Agency: DDB / Paris Client: Doctors of the World Category: Craft - Writing / Writing - Single
Points: 5.0
Expedia Train
Agency: 180LA / Santa Monica Client: Expedia Category: Craft - Writing / Writing - Single
Points: 5.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Craft - Writing / Writing - Single
Points: 5.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai Client: P&G India Category: Craft - Direction / Direction - Single
Points: 5.0
Stroll
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Direction - Single
Points: 5.0
Judo Kid
Agency: BBDO / New York + Smuggler / Los Angeles Client: American Family Insurance Category: Craft - Direction / Direction - Single
Points: 5.0
Dads #ShareTheLoad (Integrated Case)
Agency: BBDO India / Mumbai Client: P&G India Category: Integrated Campaign
Points: 5.0
Creating Cupfusion
Agency: Ketchum / Washington, D.C. Client: The Hershey Company Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
Ponle Acento
Agency: LatinWorks / Austin Client: Major League Baseball Category: Community Building
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Events & Experiential
Points: 5.0
Blamé
Agency: Juniper Park\TBWA / Toronto Client: YWCA Canada Category: Events & Experiential
Points: 5.0
#LeyDeMierda (#ShitLaw)
Agency: GarnierBBDO / San José Client: Territorio de Zaguates Category: Events & Experiential
Points: 5.0
Dirty Watercolor
Agency: TBWASANTIAGO MANGADA PUNO / MAKATI Client: ABS CBN FOUNDATION Category: Media Relations
Points: 5.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Craft / Interface Design
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo Client: HP Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Mobile / User Experience
Points: 5.0
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf Client: Dr. August Oetker Nahrungsmittel KG Category: Mobile / Utility
Points: 5.0
GAY TURTLE
Agency: TBWA\ / Istanbul Client: Amnesty International Category: Social Engagement / Community Building
Points: 5.0
Ponle Acento
Agency: LatinWorks / Austin Client: Major League Baseball Category: Social Engagement / Community Building
Points: 5.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Project Consent
Agency: Juniper Park\TBWA / Toronto Client: Project Consent Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney Client: M.J. Bale Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Social Innovation Campaign
Agency: BBDO / New York Client: Lowe's Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Holland Casino Tram Roulette
Agency: TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam Client: Holland Casino Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai Client: P&G India Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
In-a-Snap
Agency: BBDO / New York Client: Lowe's Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf Client: CraftWork - a brand of ad agencyservices GmbH Category: User Activation
Points: 5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Society for the Prevention of Cruelty to Animals (SPCA)
Title:
Do You See That Doggie in the Shelter?
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Diageo
Title:
Here's to Us
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
LG Electronics
Title:
LG Electronics "World of Play"
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Waitrose
Title:
Coming Home
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Sainsbury's
Title:
The Greatest Gift
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Waitrose
Title:
Coming Home
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Apple
Title:
Bulbs
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Apple
Title:
Midnight
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Coronation Fund Managers
Title:
Money Maker
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Diageo
Title:
Here's to Us
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
American Family Insurance
Title:
Judo Kid
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Doctors of the World
Title:
The Beauty of the World
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Expedia
Title:
Expedia Train
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Apple
Title:
Stroll
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
American Family Insurance
Title:
Judo Kid
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Integrated Case)
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
The Hershey Company
Title:
Creating Cupfusion
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Major League Baseball
Title:
Ponle Acento
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
ANZ
Title:
GAYNZ
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
YWCA Canada
Title:
Blamé
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Territorio de Zaguates
Title:
#LeyDeMierda (#ShitLaw)
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
ABS CBN FOUNDATION
Title:
Dirty Watercolor
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
United States Air Force
Title:
airforce.com
Category:
Craft / Interface Design
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
United States Air Force
Title:
airforce.com
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Mobile / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Amnesty International
Title:
GAY TURTLE
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Major League Baseball
Title:
Ponle Acento
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Project Consent
Title:
Project Consent
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
M.J. Bale
Title:
Uncrushable
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Holland Casino
Title:
Holland Casino Tram Roulette
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
CraftWork - a brand of ad agencyservices GmbH
Title:
The Soundlounge Poster
Category:
User Activation
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
89 FM
Title:
Truth Detector
Category:
Experiential Radio
Award:
2017 Radio Merit Award
Points:
5.0
