The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
Nosferatu
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Sound - Campaign
Points: 25.0
Prescribed to Death
Agency: Energy BBDO / Chicago Client: National Safety Council Category: Experiential / Installations
Points: 25.0
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm Client: Klarna Category: Brand Transformation
Points: 15.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland Client: Mars Category: Integrated Branding
Points: 15.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding / Integrated Online
Points: 15.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Illustration - Campaign
Points: 10.0
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland Client: DB Breweries / Heineken NZ Category: Innovation in Cross-Platform / Experiential
Points: 10.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding
Points: 10.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Integrated Branding / Integrated Online
Points: 10.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Craft / Art Direction - Campaign
Points: 2.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Writing - Campaign
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Camelpower
Agency: TBWA\RAAD / Dubai Client: Nissan Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Inconvenience Stores
Agency: CHE Proximity / Australia Client: Swann Insurance Category: Experiential / Installations
Points: 2.0
Moz the Monster
Agency: adam&eveDDB / London Client: John Lewis Category: Integrated Branding
Points: 2.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Integrated Branding
Points: 2.0
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm Client: Klarna Category: Integrated Branding
Points: 2.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Brand Transformation
Points: 2.0
More Than A Game
Agency: adam&eveDDB / London Client: FIFA Category: Brand Transformation
Points: 2.0
Client:
Getty Images
Title:
Nosferatu
Category:
Craft / Sound - Campaign
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Experiential / Installations
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Klarna
Title:
SMOOOTH
Category:
Brand Transformation
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Integrated Branding
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding / Integrated Online
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Illustration - Campaign
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
DB Breweries / Heineken NZ
Title:
DB Export Beer Bottle Sand
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Integrated Branding / Integrated Online
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Détour
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Writing - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Nissan
Title:
Camelpower
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Swann Insurance
Title:
Inconvenience Stores
Category:
Experiential / Installations
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
John Lewis
Title:
Moz the Monster
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Klarna
Title:
SMOOOTH
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Marmite
Title:
The Gene Project
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0