The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
The Book of Rock
Agency: AlmapBBDO / São Paulo Client: Kiss FM Category: Craft / Illustration - Single or Campaign
Points: 25.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland Client: Mars Category: Publishing / Magazine - Campaign
Points: 25.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland Client: Mars Category: Promotional / Collateral / Posters - Campaign
Points: 25.0
The Book of Rock
Agency: AlmapBBDO / São Paulo Client: Kiss FM Category: Craft / Art Direction - Single or Campaign
Points: 25.0
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
Points: 15.0
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Points: 10.0
Loving Bangkok Night
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Craft / Photography - Single or Campaign
Points: 10.0
The Worst Photos
Agency: DDB Argentina / Buenos Aires Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 10.0
Prescribed to Death
Agency: Energy BBDO / Chicago Client: National Safety Council Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 10.0
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Craft / Writing - Single or Campaign
Points: 10.0
Up
Agency: DDB, / Paris Client: Volkswagen Category: Craft / Writing - Single or Campaign
Points: 2.0
Death Penalty
Agency: DDB Group Germany / Düsseldorf Client: Global 2000 Category: Craft / Illustration - Single or Campaign
Points: 2.0
In the world of Play-Doh
Agency: DDB, / Paris Client: Hasbro Category: Craft / Illustration - Single or Campaign
Points: 2.0
The Holiday
Agency: Impact BBDO / Dubai + Illusion / Bangkok Client: Visa Category: Craft / Illustration - Single or Campaign
Points: 2.0
HeShe
Agency: DDB South Africa / Bryanston Client: Commission for Gender Equality Category: Craft / Photography - Single or Campaign
Points: 2.0
The Curious Afterlife of a Tin - Esther's Tin
Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Points: 2.0
The Curious Afterlife of a Tin - Nikolas's Tin
Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Points: 2.0
Hiding Kids
Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Craft / Photography - Single or Campaign
Points: 2.0
Portrait Mode Covers
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft / Photography - Single or Campaign
Points: 2.0
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Craft / Use of Digital Technology - Single or Campaign
Points: 2.0
The world’s first public search engine for parking spots
Agency: Heye GmbH / Munich + Mediaplus / Munich Client: BMW AG Category: Innovation in Print & Outdoor / Ambient Media
Points: 2.0
White Gate
Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Publishing / Newspaper - Single
Points: 2.0
Grey Gate
Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Publishing / Newspaper - Single
Points: 2.0
Melanoma Campaign
Agency: HEIMAT / Berlin Client: German Cancer Aid Category: Publishing / Newspaper - Campaign
Points: 2.0
Halo
Agency: AlmapBBDO / São Paulo Client: Mars Pet Category: Publishing / Newspaper - Campaign
Points: 2.0
The Safest Embrace
Agency: TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris Client: Michelin Category: Publishing / Newspaper - Campaign
Points: 2.0
Distance - Sauna
Agency: DDB Argentina / Buenos Aires Client: Volkswagen Argentina Category: Publishing / Magazine - Single
Points: 2.0
Distance - Urinals
Agency: DDB Argentina / Buenos Aires Client: Volkswagen Argentina Category: Publishing / Magazine - Single
Points: 2.0
Loving Bangkok Night
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Campaign
Points: 2.0
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Points: 2.0
Hiding Kids
Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Points: 2.0
Portrait Mode Covers
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Publishing / Magazine - Campaign
Points: 2.0
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Publishing / Magazine - Campaign
Points: 2.0
The Worst Photos
Agency: DDB Argentina / Buenos Aires Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign
Points: 2.0
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 2.0
PLACEMAT FOR TWO
Agency: Sancho BBDO / Bogotá Client: POSTOBÓN S.A. Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 2.0
Hiding Kids
Agency: DDB Group Germany / Berlin Client: Volkswagen AG Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 2.0
Halo
Agency: AlmapBBDO / São Paulo Client: Mars Pet Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 2.0
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 2.0
The Holiday
Agency: Impact BBDO / Dubai + Illusion / Bangkok Client: Visa Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 2.0
Distance - Sauna
Agency: DDB Argentina / Buenos Aires Client: Volkswagen Argentina Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Points: 2.0
Distance - Urinals
Agency: DDB Argentina / Buenos Aires Client: Volkswagen Argentina Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Points: 2.0
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 2.0
The Safest Embrace
Agency: TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris Client: Michelin Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 2.0
smart - Full stop
Agency: BBDO GmbH / Berlin Client: Daimler AG / smart Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Points: 2.0
HeroSmiths
Agency: Energy BBDO / Chicago Client: Bayer Aspirin Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 2.0
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 2.0
Inconvenience Stores
Agency: CHE Proximity / Australia Client: Swann Insurance Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Points: 2.0
Break Point
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: User-Generated Campaign
Points: 2.0
Client:
Kiss FM
Title:
The Book of Rock
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Kiss FM
Title:
The Book of Rock
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving Bangkok Night
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
The Worst Photos
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Volkswagen AG
Title:
Lives way more interesting than yours.
Category:
Craft / Writing - Single or Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Up
Category:
Craft / Writing - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Global 2000
Title:
Death Penalty
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Hasbro
Title:
In the world of Play-Doh
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Visa
Title:
The Holiday
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Commission for Gender Equality
Title:
HeShe
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin - Esther's Tin
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin - Nikolas's Tin
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Apple
Title:
Portrait Mode Covers
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
BMW AG
Title:
The world’s first public search engine for parking spots
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
MAN Latin America
Title:
White Gate
Category:
Publishing / Newspaper - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
MAN Latin America
Title:
Grey Gate
Category:
Publishing / Newspaper - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
German Cancer Aid
Title:
Melanoma Campaign
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Mars Pet
Title:
Halo
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Michelin
Title:
The Safest Embrace
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Volkswagen Argentina
Title:
Distance - Sauna
Category:
Publishing / Magazine - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Volkswagen Argentina
Title:
Distance - Urinals
Category:
Publishing / Magazine - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's
Title:
Loving Bangkok Night
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Volkswagen AG
Title:
Lives way more interesting than yours.
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Apple
Title:
Portrait Mode Covers
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Getty Images
Title:
The Worst Photos
Category:
Publishing / Trade Publication - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
POSTOBÓN S.A.
Title:
PLACEMAT FOR TWO
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Mars Pet
Title:
Halo
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Visa
Title:
The Holiday
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Volkswagen Argentina
Title:
Distance - Sauna
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Volkswagen Argentina
Title:
Distance - Urinals
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Michelin
Title:
The Safest Embrace
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Daimler AG / smart
Title:
smart - Full stop
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Bayer Aspirin
Title:
HeroSmiths
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Swann Insurance
Title:
Inconvenience Stores
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Transport Accident Commission (Victoria)
Title:
Break Point
Category:
User-Generated Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
