The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
P&G My Black is Beautiful | The Talk
Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Client: P&G Category: Broadcast / Long Form - Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Online / Short Form - Single
Points: 25.0
Notes
Agency: BBDO / Toronto + Skin & Bones / Toronto Client: Take Note Category: Online / Long Form - Single
Points: 25.0
Pedigree Selfie STIX
Agency: Colenso BBDO / Auckland Client: Mars Category: Mobile Apps
Points: 25.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Broadcast / Short Form - Single
Points: 15.0
Exclusive the Rainbow live event
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online / Live Webcast
Points: 15.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Live Events
Points: 15.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Online / Short Form - Campaign
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Online / Live Webcast
Points: 10.0
Szechuan Sauce Returns.
Agency: We Are Unlimited / Chicago + Golin / Chicago + DDB / New York Client: McDonalds Corporation Category: User-Generated Content
Points: 10.0
We Can Do IT
Agency: 180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice Client: University of Phoenix Category: Broadcast / Short Form - Single
Points: 2.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Online / Short Form - Single
Points: 2.0
Tomorrow's News
Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Online / Short Form - Single
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Online / Short Form - Single
Points: 2.0
ANZ #HOLDTIGHT
Agency: TBWA\Melbourne / Melbourne Client: ANZ Category: Online / Short Form - Single
Points: 2.0
Snack Time
Agency: DDB Canada / Vancouver Client: Milk West Category: Online / Short Form - Campaign
Points: 2.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Online / Short Form - Campaign
Points: 2.0
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Online / Short Form - Campaign
Points: 2.0
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia Client: Nissan Saudi Arabia Category: Online / Long Form - Single
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Location-Specific Video
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Music Videos
Points: 2.0
In Real Life
Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Experiential / Live Events
Points: 2.0
Suburban Horror Story
Agency: BBDO / Atlanta + Spitfire Studios / Atlanta Client: Street Grace Category: Experiential / Live Events
Points: 2.0
Escape Train
Agency: TBWA\ / Helsinki Client: VR (National Railways) Category: Experiential / Live Events
Points: 2.0
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki Client: Finavia Category: Experiential / Live Events
Points: 2.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: User-Generated Content
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Branded Entertainment
Points: 2.0
Re:scam
Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Innovation in Branded Entertainment
Points: 2.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Innovation in Branded Entertainment
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital Client: GE Category: Innovation in Branded Entertainment
Points: 2.0
More Than A Game
Agency: adam&eveDDB / London + Smuggler / London + The Mill / London + Factory / London Client: FIFA Category: Innovation in Branded Entertainment
Points: 2.0
Client:
P&G
Title:
P&G My Black is Beautiful | The Talk
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Take Note
Title:
Notes
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Mobile Apps
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow live event
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
McDonalds Corporation
Title:
Szechuan Sauce Returns.
Category:
User-Generated Content
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
University of Phoenix
Title:
We Can Do IT
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Détour
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
ANZ
Title:
ANZ #HOLDTIGHT
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Milk West
Title:
Snack Time
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Détour
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Music Videos
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Street Grace
Title:
Suburban Horror Story
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
VR (National Railways)
Title:
Escape Train
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Finavia
Title:
#LIFEINHEL
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Welcome to @Apple
Category:
User-Generated Content
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Netsafe
Title:
Re:scam
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Détour
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0