The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


Omnicom Group

Client

Title

Category

Award

Points

Pedigree Selfie STIX Clip Agency: Colenso BBDO / Auckland Client: Mars Category: Physical Product Points: 75.0
Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Applications Points: 75.0
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building Points: 75.0
Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign Points: 75.0
Snickers & BBDO: Thinking Globally, Acting Locally Agency: BBDO / New York + AMVBBDO + Clemenger BBDO + Impact BBDO Client: Mars Chocolate North America / Snickers Category: Penta Pencil Points: 75.0
Lite Originals Agency: Juniper Park\TBWA Communications / Toronto Client: Miller Coors Category: Promotional / Posters - Series Points: 25.0
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Promotional / Collateral Items - Single or Series Points: 25.0
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Digital Design Points: 25.0
G Active - Water Made Active Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Design / Moving Image Points: 25.0
More Than A Game Agency: adam&eveDDB / London + The Mill / London + Smuggler / London + Factory / London Client: FIFA Category: Gaming Points: 25.0
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound Points: 25.0
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Music / Sound Points: 25.0
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Innovation in Interactive / Experiential Points: 25.0
More Than A Game Agency: adam&eveDDB / London + Factory / London + Smuggler / London + The Mill / London Client: FIFA Category: Innovation in Interactive / Gaming Points: 25.0
P&G My Black is Beautiful | The Talk Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Client: P&G Category: Broadcast / Long Form - Single Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Online / Short Form - Single Points: 25.0
Notes Agency: BBDO / Toronto + Skin & Bones / Toronto Client: Take Note Category: Online / Long Form - Single Points: 25.0
Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Mobile Apps Points: 25.0
Re:scam Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Digital Product Points: 25.0
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Craft / Dynamic Data Visualization Points: 25.0
Prescribed to Death Agency: Energy BBDO / Chicago Client: National Safety Council Category: Experiential / Installations Points: 25.0
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Sound - Campaign Points: 25.0
Recovery Room Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Television / Short Form - Single Points: 25.0
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Varying Length Campaign Points: 25.0
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Film / Online Points: 25.0
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Publishing / Magazine - Campaign Points: 25.0
The Pedigree Child Replacement Programme Agency: Colenso BBDO / Auckland Client: Mars Category: Promotional / Collateral / Posters - Campaign Points: 25.0
The Book of Rock Agency: AlmapBBDO / São Paulo Client: Kiss FM Category: Craft / Art Direction - Single or Campaign Points: 25.0
The Book of Rock Agency: AlmapBBDO / São Paulo Client: Kiss FM Category: Craft / Illustration - Single or Campaign Points: 25.0
G Active - Water Made Active Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Use of Visuals Points: 25.0
#NuggsforCarter Agency: Ketchum / Atlanta + VML / Kansas City Client: Wendy's Category: Real-Time Response / Activity / Proactive Communications Points: 25.0
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Innovation in Public Relations Points: 25.0
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Influencer Marketing / Multi-Channel Points: 25.0
Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Influencer Marketing / Episodic Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Direction / Single Points: 25.0
Recovery Room Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Craft - Writing / Single Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Writing / Single Points: 25.0
Anchor Milk Slams Agency: Colenso BBDO / Auckland + Assembly / Auckland Client: Fonterra Brands NZ Category: Craft - Writing / Campaign Points: 25.0
Doritos Blaze vs. MTN DEW ICE Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos + Mountain Dew Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign Points: 25.0
G Active - Water Made Active Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft - Innovation in Moving Image Craft / Visual Points: 25.0
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney + The Glue Society Studios / Sydney + Noise International / Sydney Client: Cochlear Category: Craft - Innovation in Moving Image Craft / Audio Points: 25.0
Exclusive the Rainbow live event Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Ambient Media / Live Events Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Digital / Social Media & Viral Marketing - Single Points: 25.0
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Direct Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Cultural Driver Points: 25.0
The Hearing Test in Disguise Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Branded Content Points: 25.0
G Active - Water Made Active Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series Points: 15.0
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites Points: 15.0
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Experiential / Digital Installations Points: 15.0
Emerging species Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Art Direction Points: 15.0

Mars

Pedigree Selfie STIX Clip

Physical Product

2018 Intellectual Property Gold Pencil

75.0

Mars

Pedigree Selfie STIX

Applications

2018 Mobile Gold Pencil

75.0

LADbible & Plastic Ocean

Trash Isles

Social Engagement / Community Building

2018 Social Media Gold Pencil

75.0

Myer

Give Registry

Integrated Campaign

2018 Public Relations Gold Pencil

75.0

Mars Chocolate North America / Snickers

Snickers & BBDO: Thinking Globally, Acting Locally

Penta Pencil

2018 Penta Pencil Penta

75.0

Miller Coors

Lite Originals

Promotional / Posters - Series

2018 Design Gold Pencil

25.0

Airbnb

Until We All Belong

Promotional / Collateral Items - Single or Series

2018 Design Gold Pencil

25.0

Netsafe

Re:scam

Digital Design

2018 Design Gold Pencil

25.0

Gatorade

G Active - Water Made Active

Innovation in Design / Moving Image

2018 Design Gold Pencil

25.0

FIFA

More Than A Game

Gaming

2018 Interactive Gold Pencil

25.0

Downtown Records

Live Looper

Craft / Music / Sound

2018 Interactive Gold Pencil

25.0

Getty Images

Nosferatu

Craft / Music / Sound

2018 Interactive Gold Pencil

25.0

The Recording Academy

60th GRAMMYs - Play the City

Innovation in Interactive / Experiential

2018 Interactive Gold Pencil

25.0

FIFA

More Than A Game

Innovation in Interactive / Gaming

2018 Interactive Gold Pencil

25.0

P&G

P&G My Black is Beautiful | The Talk

Broadcast / Long Form - Single

2018 Branded Entertainment Gold Pencil

25.0

P&G

The Talk

Online / Short Form - Single

2018 Branded Entertainment Gold Pencil

25.0

Take Note

Notes

Online / Long Form - Single

2018 Branded Entertainment Gold Pencil

25.0

Mars

Pedigree Selfie STIX

Mobile Apps

2018 Branded Entertainment Gold Pencil

25.0

Netsafe

Re:scam

Digital Product

2018 Intellectual Property Gold Pencil

25.0

National Safety Council

Prescribed to Death

Craft / Dynamic Data Visualization

2018 Responsive Environments Gold Pencil

25.0

National Safety Council

Prescribed to Death

Experiential / Installations

2018 Cross-Platform Gold Pencil

25.0

Getty Images

Nosferatu

Craft / Sound - Campaign

2018 Cross-Platform Gold Pencil

25.0

Mars Chocolate North America / Snickers

Recovery Room

Television / Short Form - Single

2018 Film Gold Pencil

25.0

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Online Films & Video / Varying Length Campaign

2018 Film Gold Pencil

25.0

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Film / Online

2018 Film Gold Pencil

25.0

Mars

The Pedigree Child Replacement Programme

Publishing / Magazine - Campaign

2018 Print & Outdoor Gold Pencil

25.0

Mars

The Pedigree Child Replacement Programme

Promotional / Collateral / Posters - Campaign

2018 Print & Outdoor Gold Pencil

25.0

Kiss FM

The Book of Rock

Craft / Art Direction - Single or Campaign

2018 Print & Outdoor Gold Pencil

25.0

Kiss FM

The Book of Rock

Craft / Illustration - Single or Campaign

2018 Print & Outdoor Gold Pencil

25.0

Gatorade

G Active - Water Made Active

Craft / Use of Visuals

2018 Social Media Gold Pencil

25.0

Wendy's

#NuggsforCarter

Real-Time Response / Activity / Proactive Communications

2018 Public Relations Gold Pencil

25.0

LADbible & Plastic Ocean

Trash Isles

Innovation in Public Relations

2018 Public Relations Green

25.0

FIFA

More Than A Game

Influencer Marketing / Multi-Channel

2018 Social Influencer Marketing Gold Pencil

25.0

CARE France

Stories from the other side of the world

Influencer Marketing / Episodic

2018 Social Influencer Marketing Gold Pencil

25.0

P&G

The Talk

Craft - Direction / Single

2018 Moving Image Craft Gold Pencil

25.0

Mars Chocolate North America / Snickers

Recovery Room

Craft - Writing / Single

2018 Moving Image Craft Gold Pencil

25.0

P&G

The Talk

Craft - Writing / Single

2018 Moving Image Craft Gold Pencil

25.0

Fonterra Brands NZ

Anchor Milk Slams

Craft - Writing / Campaign

2018 Moving Image Craft Gold Pencil

25.0

Doritos + Mountain Dew

Doritos Blaze vs. MTN DEW ICE

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

2018 Moving Image Craft Gold Pencil

25.0

Gatorade

G Active - Water Made Active

Craft - Innovation in Moving Image Craft / Visual

2018 Moving Image Craft Gold Pencil

25.0

Cochlear

The Hearing Test in Disguise

Craft - Innovation in Moving Image Craft / Audio

2018 Moving Image Craft Gold Pencil

25.0

Mars Wrigley Confectionery

Exclusive the Rainbow live event

Ambient Media / Live Events

2018 Direct Marketing Gold Pencil

25.0

P&G

The Talk

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Gold Pencil

25.0

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Direct

2018 Direct Marketing Gold Pencil

25.0

P&G

The Talk

Cultural Driver

2018 Cultural Driver Gold Pencil

25.0

Cochlear

The Hearing Test in Disguise

Branded Content

2018 Health, Wellness & Pharma Gold Pencil

25.0

Gatorade

G Active - Water Made Active

Craft / Animation - Single or Series

2018 Design Silver Pencil

15.0

Getty Images

Nosferatu

Websites

2018 Interactive Silver Pencil

15.0

The Recording Academy

60th GRAMMYs - Play the City

Experiential / Digital Installations

2018 Interactive Silver Pencil

15.0

Hasbro

Emerging species

Craft / Art Direction

2018 Interactive Silver Pencil

15.0

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