The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Points: 50.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Short Form Video / Single
Points: 25.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Short Form Video / Campaign / Series / Episodic
Points: 25.0
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London Client: John Lewis & Partners / Waitrose & Partners Category: Long Form Video / Single
Points: 25.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles Client: Apple Category: Long Form Video / Single
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles Client: Apple Category: Music Videos
Points: 25.0
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Innovation in Branded Entertainment
Points: 25.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Branded Entertainment
Points: 25.0
Three Minutes
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Long Form Video / Single
Points: 15.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Feature Length / Narrative & Documentary
Points: 15.0
The Paralympic Network
Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Live Webcast
Points: 15.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Experiential / Brand Installations
Points: 15.0
#MyGameMyName
Agency: Africa / Sao Paulo Client: Telefonica's Vivo/WWT Category: User-Generated Content
Points: 15.0
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Long Form Video / Single
Points: 10.0
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit Client: AT&T Category: Long Form Video / Single
Points: 10.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Long Form Video / Single
Points: 10.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Music Videos
Points: 10.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Audio
Points: 10.0
Martin's Regret
Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Short Form Video / Single
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Short Form Video / Single
Points: 2.0
The Sermon
Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London Client: Ubisoft Category: Short Form Video / Single
Points: 2.0
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark Client: Travelers Category: Long Form Video / Campaign / Series / Episodic
Points: 2.0
The Day Women Left The Set
Agency: Pagés BBDO / Santo Domingo Client: La Sirena Category: Live Webcast
Points: 2.0
The Remarkable Journey of the All-New BMW X5
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco Client: BMW of North America Category: Location-Specific Video
Points: 2.0
The Evolving Music Video starring Ella Mai
Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles Client: The Recording Academy Category: Music Videos
Points: 2.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Experiential / Live Events
Points: 2.0
Reality Bar
Agency: Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York Client: Xfinity Category: Experiential / Live Events
Points: 2.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Experiential / Brand Installations
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
Points: 2.0
Hearprint
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Use of Technology
Points: 2.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Innovation in Branded Entertainment
Points: 2.0
The Evolving Music Video starring Ella Mai
Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles Client: The Recording Academy Category: Innovation in Branded Entertainment
Points: 2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
Apple
Title:
Share Your Gifts
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Music Videos
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Three Minutes
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Endless Stories
Category:
Feature Length / Narrative & Documentary
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Live Webcast
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Telefonica's Vivo/WWT
Title:
#MyGameMyName
Category:
User-Generated Content
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Essity
Title:
Viva La Vulva
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Share Your Gifts
Category:
Music Videos
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Audio
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AB-Inbev
Title:
The Unsilenced Samba
Category:
Audio
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mars Inc.
Title:
Martin's Regret
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Right To Play
Title:
Anthem
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Ubisoft
Title:
The Sermon
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Travelers
Title:
Unfinished Stories
Category:
Long Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
La Sirena
Title:
The Day Women Left The Set
Category:
Live Webcast
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
BMW of North America
Title:
The Remarkable Journey of the All-New BMW X5
Category:
Location-Specific Video
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Essity
Title:
Viva La Vulva
Category:
Music Videos
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
The Recording Academy
Title:
The Evolving Music Video starring Ella Mai
Category:
Music Videos
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Xfinity
Title:
Reality Bar
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Cochlear
Title:
Hearprint
Category:
Use of Technology
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Merit Award
Points:
2.0