The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Creative Use of Data / Social Media
Points: 2.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Social Media
Points: 2.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Creative Use of Data / Storytelling
Points: 2.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Storytelling
Points: 2.0
Search Responsibly
Agency: Alma DDB / Miami Client: Free Radicals Category: Creative Use of Data / Targeting
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Creative Effectiveness / Single Country or Region
Points: 2.0
The Paralympic Network
Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Creative Effectiveness / Single Country or Region
Points: 2.0
The Worst Soap Opera
Agency: Pagés BBDO / Santo Domingo Client: UNICEF Category: Creative Effectiveness / Single Country or Region
Points: 2.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Creative Effectiveness
Points: 2.0
The Billion Point Giveaway
Agency: CHE Proximity / Australia + Goodoil Films / Melbourne Client: Velocity Frequent Flyer Category: Creative Effectiveness
Points: 2.0
The Paralympic Network
Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Creative Effectiveness
Points: 2.0
Ducking Autocorrect
Agency: Clemenger BBDO Sydney / Walsh Bay Client: Dry July Category: Radio & Audio
Points: 2.0
Project Free Period
Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Category: Public Relations
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Digital / Social Media
Points: 2.0
Good Morning Peyton
Agency: CDM / New York + Link9 / New York Client: National Organization of Rare Disorders Category: Film / Health & Wellness
Points: 2.0
90 minutes
Agency: CLM BBDO / Boulogne-Billancourt Client: St-Hubert Category: Film / Health & Wellness
Points: 2.0
Good Morning Peyton
Agency: CDM / New York + Link9 / New York Client: National Organization of Rare Disorders Category: Experiential / Immersive / Events
Points: 2.0
Project Free Period
Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Category: Experiential / Immersive / Events
Points: 2.0
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit Client: AT&T Category: Branded Content
Points: 2.0
Loud against Nazis "#unfollowme. The hashtag against hate."
Agency: HEIMAT / Berlin + achtung! / Hamburg + Bleech GmbH / Berlin + Pizza Pizza Design Services GmbH / Berlin Client: Laut gegen Nazis Category: Influencer Marketing / Multi-Channel
Points: 2.0
The 85-Year-Old Regret
Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Influencer Marketing / Multi-Channel
Points: 2.0
Live Moves
Agency: BBDO / New York + BBDO Studios / New York Client: Bacardi Category: Influencer Marketing / Single Channel
Points: 2.0
AutoAds
Agency: CHE Proximity / Australia Client: carsales.com.au Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Points: 2.0
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
The Unsilenced Samba
Agency: AlmapBBDO / São Paulo Client: AB-Inbev Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
The Chase
Agency: BBDO / New York + MJZ Client: Macy's Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Craft - Use of Music / Original Music
Points: 2.0
Live&Breathe
Agency: TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney Client: The Woolmark Company Category: Craft - Use of Music / Original Music
Points: 2.0
CappuChinos
Agency: BBDO / New York + OPositive Client: Dunkin' Category: Craft - Use of Music / Original Music
Points: 2.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Use of Music / Original Music
Points: 2.0
The Wish
Agency: CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt Client: Ubisoft Category: Craft - Sound Design / Single
Points: 2.0
STARLINK
Agency: Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris Client: UBISOFT Category: Craft - Visual Effects / Single
Points: 2.0
This Could be You
Agency: 180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London Client: SIE Category: Craft - Visual Effects / Single
Points: 2.0
Caleb
Agency: BBDO / New York + Biscuit Client: AT&T Category: Craft - Visual Effects / Single
Points: 2.0
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark Client: Travelers Category: Craft - Animation / Campaign
Points: 2.0
Heart of a Lio
Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles Client: Gatorade Category: Craft - Animation / Single
Points: 2.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Craft - Animation / Single
Points: 2.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Cinematography / Campaign
Points: 2.0
To Give More
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm + Elkjøp / Stockholm Client: Elkjøp Category: Craft - Cinematography / Single
Points: 2.0
The Sermon
Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London Client: Ubisoft Category: Craft - Cinematography / Single
Points: 2.0
Soldier
Agency: BBDO / Toronto Client: Right To Play Category: Craft - Cinematography / Single
Points: 2.0
Space Station
Agency: BBDO / New York + EpochFilms Client: Macy's Category: Craft - Cinematography / Single
Points: 2.0
Nurses Save Lives
Agency: BBDO / New York + MJZ Client: Johnson & Johnson Category: Craft - Cinematography / Single
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Editing / Single
Points: 2.0
U.S. Air Force Gold Star Families
Agency: GSD&M / Austin Client: United States Air Force Category: Craft - Writing / Single
Points: 2.0
Ahmend
Agency: BBDO / New York + RadicalMedia Client: Mars Chocolate North America / Snickers Category: Craft - Writing / Single
Points: 2.0
We Rise
Agency: BBDO / Toronto Client: Right To Play Category: Craft - Direction / Campaign
Points: 2.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Creative Use of Data / Social Media
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Social Media
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Free Radicals
Title:
Search Responsibly
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
UNICEF
Title:
The Worst Soap Opera
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
McDonald's
Title:
The Flip
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Velocity Frequent Flyer
Title:
The Billion Point Giveaway
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Dry July
Title:
Ducking Autocorrect
Category:
Radio & Audio
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
National Organization of Rare Disorders
Title:
Good Morning Peyton
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
St-Hubert
Title:
90 minutes
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
National Organization of Rare Disorders
Title:
Good Morning Peyton
Category:
Experiential / Immersive / Events
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Experiential / Immersive / Events
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Laut gegen Nazis
Title:
Loud against Nazis "#unfollowme. The hashtag against hate."
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Mars Inc.
Title:
The 85-Year-Old Regret
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Bacardi
Title:
Live Moves
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
carsales.com.au
Title:
AutoAds
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Ubisoft
Title:
The Baptism
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AB-Inbev
Title:
The Unsilenced Samba
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Macy's
Title:
The Chase
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
The Woolmark Company
Title:
Live&Breathe
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Dunkin'
Title:
CappuChinos
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Ubisoft
Title:
The Wish
Category:
Craft - Sound Design / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
UBISOFT
Title:
STARLINK
Category:
Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
SIE
Title:
This Could be You
Category:
Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
Caleb
Category:
Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Travelers
Title:
Unfinished Stories
Category:
Craft - Animation / Campaign
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Gatorade
Title:
Heart of a Lio
Category:
Craft - Animation / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Animation / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Cinematography / Campaign
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Elkjøp
Title:
To Give More
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Ubisoft
Title:
The Sermon
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Right To Play
Title:
Soldier
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Macy's
Title:
Space Station
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Johnson & Johnson
Title:
Nurses Save Lives
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Editing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
United States Air Force
Title:
U.S. Air Force Gold Star Families
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Right To Play
Title:
Soldier
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Mars Chocolate North America / Snickers
Title:
Ahmend
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Right To Play
Title:
We Rise
Category:
Craft - Direction / Campaign
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
