The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Points: 75.0
Christmas by John Lewis & Partners
Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Penta Pencil
Points: 75.0
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Points: 75.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Points: 75.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Branding / Brand Installations
Points: 25.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Data Visualization / Static or Dynamic
Points: 25.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Experiential / Environmental / Out of Home - Single
Points: 25.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Experiential / Environmental / Out of Home - Single
Points: 25.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Short Form Video / Single
Points: 25.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Short Form Video / Campaign / Series / Episodic
Points: 25.0
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London Client: John Lewis & Partners / Waitrose & Partners Category: Long Form Video / Single
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles Client: Apple Category: Long Form Video / Single
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles Client: Apple Category: Music Videos
Points: 25.0
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Innovation in Branded Entertainment
Points: 25.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Branded Entertainment
Points: 25.0
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London Client: John Lewis & Partners Category: Television & VOD / Long Form - Single
Points: 25.0
Welcome Home
Agency: MJZ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Points: 25.0
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London Client: John Lewis & Partners Category: Online Films & Video / Long Form - Single
Points: 25.0
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London Client: John Lewis & Partners Category: Cinema Advertising
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles Client: Apple Category: Innovation in Film
Points: 25.0
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Applications
Points: 25.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Promotional / Collateral / Promotional Items
Points: 25.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out-of-Home / Experiential & Installations - Single
Points: 25.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Out-of-Home / Experiential & Installations - Single
Points: 25.0
TagWords
Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Extended Campaign - Posters & Out of Home
Points: 25.0
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt Client: McDonald's Category: Craft / Photography
Points: 25.0
TagWords
Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Print & Outdoor
Points: 25.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Social Channel
Points: 25.0
The Paralympic Network
Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Livestream
Points: 25.0
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne Client: Velocity Frequent Flyer Category: Social Engagement / User-Generated Content
Points: 25.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Social Engagement / Stunts & Activations
Points: 25.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Innovation in Social Media
Points: 25.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Events & Experiential
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Direction / Single
Points: 25.0
Anthem
Agency: BBDO / Toronto Client: Right To Play Category: Craft - Cinematography / Single
Points: 25.0
We Rise
Agency: BBDO / Toronto Client: Right To Play Category: Craft - Cinematography / Campaign
Points: 25.0
The Boy & The Piano
Agency: MPC / London + adam&eveDDB / London + Academy Films / London Client: John Lewis & Partners Category: Craft - Visual Effects / Single
Points: 25.0
Disgusting Stories
Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City Client: Bahay Tuluyan Foundation Inc. Category: Craft - Use of Music / Licensed / Adapted Music
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music
Points: 25.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Points: 25.0
TagWords
Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Direct Marketing
Points: 25.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Experiential / Immersive / Events
Points: 25.0
Blink To Speak
Agency: TBWAIndia / Mumbai Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Products
Points: 25.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Out of Home / Health & Wellness
Points: 25.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Public Relations
Points: 25.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness
Points: 25.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness / Single Country or Region
Points: 25.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Integrated Campaigns / Integrated Branding
Points: 25.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Brand Transformation
Points: 25.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Gold Pencil
Points:
75.0
Client:
John Lewis & Partners
Title:
Christmas by John Lewis & Partners
Category:
Penta Pencil
Award:
2019 Penta Pencil Penta
Points:
75.0
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Gold Pencil
Points:
75.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Physical Items
Award:
2019 Direct Marketing Gold Pencil
Points:
75.0
Client:
Essity
Title:
Viva La Vulva
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Gold Pencil
Points:
75.0
Client:
McDonald's
Title:
The Flip
Category:
Branding / Brand Installations
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Data Visualization / Static or Dynamic
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Environmental / Out of Home - Single
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Experiential / Environmental / Out of Home - Single
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Apple
Title:
Share Your Gifts
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Music Videos
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Cinema Advertising
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Innovation in Film
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
IAG
Title:
Safety Hub
Category:
Applications
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
The Flip
Category:
Promotional / Collateral / Promotional Items
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
The Flip
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Extended Campaign - Posters & Out of Home
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
McDelivery
Category:
Craft / Photography
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Print & Outdoor
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Social Channel
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Livestream
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Innovation in Social Media
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Events & Experiential
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Right To Play
Title:
Anthem
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Right To Play
Title:
We Rise
Category:
Craft - Cinematography / Campaign
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Bahay Tuluyan Foundation Inc.
Title:
Disgusting Stories
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Direct Marketing
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Experiential / Immersive / Events
Award:
2019 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Title:
Blink To Speak
Category:
Products
Award:
2019 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Out of Home / Health & Wellness
Award:
2019 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
The Flip
Category:
Integrated Campaigns / Integrated Branding
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
The Flip
Category:
Brand Transformation
Award:
2019 Integrated Gold Pencil
Points:
25.0
