The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Social Post / Single
Points: 25.0
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Channel / Single Platform
Points: 15.0
Chicken Wars
Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Single
Points: 15.0
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Post / Real-time Response
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft / Use of Visuals
Points: 15.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Social Media
Points: 15.0
Chicken Wars
Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
Points: 10.0
#SnickersGate
Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Stunts & Activations
Points: 10.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Influencer Marketing / Single Channel
Points: 10.0
Chicken Wars
Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Channel / Single Platform
Points: 2.0
Safer Kids
Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City Client: UNICEF Philippines Category: Social Post / Single
Points: 2.0
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London Client: Snickers Category: Social Post / Single
Points: 2.0
-60% culture
Agency: BBDO Belgium / Brussels Client: State of the Arts Category: Social Post / Real-time Response
Points: 2.0
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: User-Generated Content
Points: 2.0
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: User-Generated Content
Points: 2.0
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Active Engagement
Points: 2.0
The 7th Star for Germany
Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf Client: Nike Deutschland GmbH Category: Stunts & Activations
Points: 2.0
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Influencer Marketing / Single Channel
Points: 2.0
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: Influencer Marketing / Single Channel
Points: 2.0
#GoEqual
Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Influencer Marketing / Single Channel
Points: 2.0
Generation Intervention
Agency: CHE Proximity / Australia + Four Seasons Condoms / Australia Client: Four Seasons Condoms Category: Influencer Marketing / Multi-Channel
Points: 2.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Influencer Marketing / Multi-Channel
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft / Use of Visuals
Points: 2.0
Caption Contest
Agency: BBDO / New York + The er / New York Client: The New Yorker Category: Craft / Use of Visuals
Points: 2.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Social Post / Single
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Social Channel / Single Platform
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Post / Single
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Social Post / Real-time Response
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft / Use of Visuals
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Social Media
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Post / Real-time Response
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
MARS WRIGLEY
Title:
#SnickersGate
Category:
Stunts & Activations
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Channel / Single Platform
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
UNICEF Philippines
Title:
Safer Kids
Category:
Social Post / Single
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Snickers
Title:
Fix The World
Category:
Social Post / Single
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
State of the Arts
Title:
-60% culture
Category:
Social Post / Real-time Response
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
The Recording Academy
Title:
Behind the Record
Category:
User-Generated Content
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Doritos
Title:
Cool Ranch
Category:
User-Generated Content
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Nike Deutschland GmbH
Title:
The 7th Star for Germany
Category:
Stunts & Activations
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
The Recording Academy
Title:
Behind the Record
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Four Seasons Condoms
Title:
Generation Intervention
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft / Use of Visuals
Award:
2020 Social Media Merit Award
Points:
2.0