The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York Client: PayPal Category: Craft / Art Direction
Points: 25.0
Necessary Discounts
Agency: Africa / Sao Paulo Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization
Points: 15.0
#SnickersGate
Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Digital & Online / Social Media Post - Single
Points: 10.0
Sound of sea
Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris Client: Sea Shepherd Category: Craft / Use of Technology
Points: 10.0
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm Client: Volkswagen Sweden Category: Physical Items
Points: 2.0
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn Client: PayPal Category: Out of Home / P.O.P. & In-Store
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Out of Home / Billboards & Transit
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Experiential / Brand Installations
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Digital & Online / Websites & Mobile
Points: 2.0
Caption Contest
Agency: BBDO / New York + The er / New York Client: The New Yorker Category: Digital & Online / Social Media Post - Single
Points: 2.0
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Digital & Online / Social Media Post - Single
Points: 2.0
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Digital & Online / Social Media Post - Campaign
Points: 2.0
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney Client: Foxtel Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Belted Survivors
Agency: Clemenger BBDO / Wellington Client: NZ Transport Agency Category: Integrated Campaign
Points: 2.0
L05T
Agency: DDB Group New Zealand / Auckland Client: Lotto NZ Category: Integrated Campaign
Points: 2.0
Truck Art Childfinder
Agency: Impact BBDO / Dubai + BBDO Pakistan / Lahore + Samar Minallah Khan / Islamabad Client: Berger Paints Category: Craft / Art Direction
Points: 2.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Direct Marketing
Points: 2.0
Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Craft / Art Direction
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Penguin Books' Companhia das Letras
Title:
Necessary Discounts
Category:
Craft / Data-Driven Personalization
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Miller Lite
Title:
Cantroller
Category:
Physical Items
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
MARS WRIGLEY
Title:
#SnickersGate
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Sea Shepherd
Title:
Sound of sea
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Out of Home / P.O.P. & In-Store
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
The New Yorker
Title:
Caption Contest
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Digital & Online / Social Media Post - Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Foxtel
Title:
Grave of Thrones
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
NZ Transport Agency
Title:
Belted Survivors
Category:
Integrated Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Lotto NZ
Title:
L05T
Category:
Integrated Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Berger Paints
Title:
Truck Art Childfinder
Category:
Craft / Art Direction
Award:
2020 Direct Marketing Merit Award
Points:
2.0