The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
Fix The World
Agency: AMV BBDO / London + BBDO / New York Client: Snickers Category: Integrated Branding Campaign
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London Client: John Lewis & Partners and Waitrose & Partners Category: Integrated Branding Campaign
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Integrated Branding Campaign
Points: 2.0
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Integrated Branding Campaign
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Art Direction
Points: 2.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
Points: 2.0
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London Client: Snickers Category: Craft / Writing
Points: 2.0
Brandless
Agency: Goodby Silverstein & Partners / San Francisco + RadicalMedia / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles Client: Doritos Category: Innovation in Integrated Branding
Points: 2.0
"Democratic Art – An Ai Weiwei for everybody."
Agency: HEIMAT / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Innovation in Integrated Branding
Points: 2.0
Acting Identity
Agency: TBWA\ / Istanbul Client: Theatre Hours Category: Branding / Logo
Points: 2.0
Do Your Peace
Agency: Interbrand / New York Client: Peace One Day Category: Branding / Rebranding
Points: 2.0
Judgeable Covers Collections
Agency: Africa / Sao Paulo Client: E-Galaxia Category: Editorial / Digital Publications
Points: 2.0
BayBayan
Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City Client: Cultural Center of the Philippines Category: Typography / Typeface Design
Points: 2.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Typography / Typeface Design
Points: 2.0
Acting Identity
Agency: TBWA\ / Istanbul Client: Theatre Hours Category: Typography / Static
Points: 2.0
MUSICAL FONT
Agency: TBWA\ / Istanbul Client: fizy Category: Typography / Dynamic / In Motion
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Promotional / Posters - Series
Points: 2.0
One Mindful Mind
Agency: TBWAIndia / Mumbai Client: NeuroGen Brain and Spine Institute Category: Promotional / Collateral Items
Points: 2.0
The Climate Pen
Agency: TBWA / Helsinki + Helsingin Sanomat / Helsinki Client: Helsingin Sanomat Category: Promotional / Collateral Items
Points: 2.0
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin Client: German Federal Association of Funeral Directors Category: Promotional / Collateral Items
Points: 2.0
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm Client: Volkswagen Sweden Category: Promotional / Collateral Items
Points: 2.0
The Infinity Classroom
Agency: BBDO / Minneapolis + BBDO / New York Client: Theirworld Category: Data Visualization / Static or Dynamic
Points: 2.0
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: Data Visualization / Static or Dynamic
Points: 2.0
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Digital Design
Points: 2.0
Eggs McMuffin
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Digital Design
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York Client: Tribeca Film Festival Category: Out of Home / Single
Points: 2.0
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne Client: ANZ Bank Category: Out of Home / Series
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York Client: Tribeca Film Festival Category: Out of Home / Series
Points: 2.0
AirPods Pro
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino Client: Apple Category: Out of Home / Series
Points: 2.0
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York Client: PayPal Category: Out of Home / Brand Installations
Points: 2.0
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Out of Home / Brand Installations
Points: 2.0
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin Client: German Federal Association of Funeral Directors Category: Spatial Design / Experiential & Immersive
Points: 2.0
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Moving Image / Single
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Art Direction
Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Art Direction
Points: 2.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Illustration
Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Animation
Points: 2.0
Footbraille
Agency: Naga DDB Tribal / Petaling Jaya + Mojo Films / Petaling Jaya Client: Digi.com Berhad Category: Innovation in Design
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Websites
Points: 2.0
Pay Per Beer
Agency: Africa / Sao Paulo Client: AB Inbev (Brahma) Category: Websites / E-Commerce
Points: 2.0
In Rehearsal for Unbound
Agency: TBWA Hunt Lascaris / Johannesburg + Darling Films / Johannesburg + Left Post Production / Johannesburg + Audio Militia / Johannesburg Client: Joburg Ballet Category: Online Advertising / Native Ads
Points: 2.0
Read Upright
Agency: Heimat / Zürich Client: Kieser Training Category: Online Advertising / Display Ads
Points: 2.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Pre-Roll - Single
Points: 2.0
TrueVW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo Client: Volkswagen Category: Online-only Video / Pre-Roll - Campaign
Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online-only Video / Single
Points: 2.0
Skittles Witch
Agency: DDB / Chicago Client: Mars Wrigley Category: Online-only Video / Single
Points: 2.0
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Online-only Video / Campaign
Points: 2.0
Client:
Guinness
Title:
Clear
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Snickers
Title:
Fix The World
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Doritos
Title:
Cool Ranch
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Craft / Art Direction
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Snickers
Title:
Fix The World
Category:
Craft / Writing
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Doritos
Title:
Brandless
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
"Democratic Art – An Ai Weiwei for everybody."
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Theatre Hours
Title:
Acting Identity
Category:
Branding / Logo
Award:
2020 Design Merit Award
Points:
2.0
Client:
Peace One Day
Title:
Do Your Peace
Category:
Branding / Rebranding
Award:
2020 Design Merit Award
Points:
2.0
Client:
E-Galaxia
Title:
Judgeable Covers Collections
Category:
Editorial / Digital Publications
Award:
2020 Design Merit Award
Points:
2.0
Client:
Cultural Center of the Philippines
Title:
BayBayan
Category:
Typography / Typeface Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Typography / Typeface Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Theatre Hours
Title:
Acting Identity
Category:
Typography / Static
Award:
2020 Design Merit Award
Points:
2.0
Client:
fizy
Title:
MUSICAL FONT
Category:
Typography / Dynamic / In Motion
Award:
2020 Design Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
NeuroGen Brain and Spine Institute
Title:
One Mindful Mind
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
Helsingin Sanomat
Title:
The Climate Pen
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
Theirworld
Title:
The Infinity Classroom
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Merit Award
Points:
2.0
Client:
The Recording Academy
Title:
Behind the Record
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Merit Award
Points:
2.0
Client:
DAGOMA
Title:
Toy Rescue
Category:
Digital Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
McDonald's France
Title:
Eggs McMuffin
Category:
Digital Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Out of Home / Single
Award:
2020 Design Merit Award
Points:
2.0
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Out of Home / Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Out of Home / Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Apple
Title:
AirPods Pro
Category:
Out of Home / Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Wonderful Tools
Category:
Moving Image / Single
Award:
2020 Design Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Award:
2020 Design Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Illustration
Award:
2020 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Animation
Award:
2020 Design Merit Award
Points:
2.0
Client:
Digi.com Berhad
Title:
Footbraille
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Websites
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
AB Inbev (Brahma)
Title:
Pay Per Beer
Category:
Websites / E-Commerce
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Joburg Ballet
Title:
In Rehearsal for Unbound
Category:
Online Advertising / Native Ads
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Kieser Training
Title:
Read Upright
Category:
Online Advertising / Display Ads
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Pre-Roll - Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Volkswagen
Title:
TrueVW
Category:
Online-only Video / Pre-Roll - Campaign
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Online-only Video / Campaign
Award:
2020 Interactive & Online Merit Award
Points:
2.0
