The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


Omnicom Group

Client

Title

Category

Award

Points

Best Enjoyed Vertically Agency: SMUGGLER + DDB / Chicago Client: Starburst Swirlers Category: Online-only Video / Single Points: 45.00
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Community / Platform Points: 45.00
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Experiential / Immersive Digital Spaces Points: 9.00
Dogs on Zoom Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Innovation & Transformation / Innovation in Lockdown Points: 3.00
Shift+K+F+C Agency: TBWA\RAAD / Dubai Client: KFC Arabia Category: Websites / Ecommerce Points: 3.00
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Online-only Video / Series Points: 3.00
Endless World of Airmax Agency: BBDO / New York Client: Foot Locker Category: Websites Points: 3.00
Microcodes Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Customer Experience / CX Points: 3.00
Leftover Recipes Agency: Energy BBDO / Chicago + BBDO / New York Client: SC Johnson, Ziploc Category: Online Advertising / Display Ads Points: 3.00
MTN DEW Major Million Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Gaming / Branded Games Points: 3.00
For the Love Agency: BBDO / New York Client: Foot Locker Category: Craft / Art Direction Points: 3.00
Shot on iPhone 12 Pro Max I Chinese New Year—Nian Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Craft / Art Direction Points: 3.00

Starburst Swirlers

Best Enjoyed Vertically

Online-only Video / Single

2021 Interactive & Online Gold Pencil

45.00

Essity Bodyform/Libresse

#wombpainstories

Online Community / Platform

2021 Interactive & Online Gold Pencil

45.00

Reporters Without Borders

THE UNCENSORED LIBRARY

Experiential / Immersive Digital Spaces

2021 Interactive & Online Bronze Pencil

9.00

Mars Petcare: Pedigree

Dogs on Zoom

Innovation & Transformation / Innovation in Lockdown

2021 Interactive & Online Merit Award

3.00

KFC Arabia

Shift+K+F+C

Websites / Ecommerce

2021 Interactive & Online Merit Award

3.00

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Online-only Video / Series

2021 Interactive & Online Merit Award

3.00

Foot Locker

Endless World of Airmax

Websites

2021 Interactive & Online Merit Award

3.00

Samsung

Microcodes

Customer Experience / CX

2021 Interactive & Online Merit Award

3.00

SC Johnson, Ziploc

Leftover Recipes

Online Advertising / Display Ads

2021 Interactive & Online Merit Award

3.00

MTN DEW

MTN DEW Major Million

Gaming / Branded Games

2021 Interactive & Online Merit Award

3.00

Foot Locker

For the Love

Craft / Art Direction

2021 Interactive & Online Merit Award

3.00

Apple, Inc.

Shot on iPhone 12 Pro Max I Chinese New Year—Nian

Craft / Art Direction

2021 Interactive & Online Merit Award

3.00

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