The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
McDo
Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Experiential / Brand Installations
Points: 9.00
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Craft / Art Direction
Points: 9.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Cultural Driver
Points: 9.00
The Dissolving Bottle
Agency: BBDO Guerrero / Makati City + Flare Manila / Makati City Client: The Dissolving Bottle Category: Packaging / Specialty
Points: 9.00
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow Client: WWF Russia, Yandex.Music Category: Craft / Animation
Points: 9.00
Tubbataha Coral Rip
Agency: TBWA\Santiago Mangada Puno / Makati City + Tubbataha Reefs Natural Park and World Heritage Site / Puerto Princesa City, Palawan Client: Tubbataha Reefs Natural Park & World Heritage Site Category: Craft / Printing & Paper Craft
Points: 9.00
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple Client: Apple, Inc. Category: Craft / Art Direction
Points: 9.00
Relearn How to be Human
Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York Client: Brooklyn Film Festival Category: Craft / Art Direction
Points: 9.00
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Experiential / Immersive Digital Spaces
Points: 9.00
Light for Hope
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago Client: SC Johnson, Baygon Category: Physical Product
Points: 9.00
AirPods Pro—Snap
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Editing / Single
Points: 9.00
Give a little Love
Agency: Pulse Films + adam&eveDDB / London Client: John Lewis Category: Animation / Single
Points: 9.00
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Use of Vertical Video
Points: 9.00
The Show Must Go On
Agency: Lucky Generals / London + PRETTYBIRD / London Client: Amazon Category: Music Adaptation / Song
Points: 9.00
PeaceCamo
Agency: TBWA\RAAD / Dubai + Wonderful Productions / Beirut Client: The Lebanese Army Category: Apparel
Points: 9.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Media Relations
Points: 9.00
Dogs on Zoom
Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Community Building
Points: 9.00
It Wasn't Me
Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Social Channel / Single Platform
Points: 9.00
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Active Engagement / Call to Action
Points: 9.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Active Engagement / Call to Action
Points: 9.00
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Cultural Driver
Award:
2021 Cultural Driver Bronze Pencil
Points:
9.00
Client:
The Dissolving Bottle
Title:
The Dissolving Bottle
Category:
Packaging / Specialty
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Craft / Animation
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Tubbataha Reefs Natural Park & World Heritage Site
Title:
Tubbataha Coral Rip
Category:
Craft / Printing & Paper Craft
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Brooklyn Film Festival
Title:
Relearn How to be Human
Category:
Craft / Art Direction
Award:
2021 Integrated Bronze Pencil
Points:
9.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Experiential / Immersive Digital Spaces
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
SC Johnson, Baygon
Title:
Light for Hope
Category:
Physical Product
Award:
2021 IP & Products Bronze Pencil
Points:
9.00
Client:
Apple, Inc.
Title:
AirPods Pro—Snap
Category:
Editing / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
John Lewis
Title:
Give a little Love
Category:
Animation / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Use of Vertical Video
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Amazon
Title:
The Show Must Go On
Category:
Music Adaptation / Song
Award:
2021 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
The Lebanese Army
Title:
PeaceCamo
Category:
Apparel
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Media Relations
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Community Building
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Cheetos
Title:
It Wasn't Me
Category:
Social Channel / Single Platform
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Samsung
Title:
Microcodes
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.00