The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
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Discipline
All
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Gaming
- Green Pencil
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Public Relations
- Radio & Audio
- Social Media
Award
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One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
The Most Valuable News
Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Best of Print
Points: 90.00
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Best of Music & Sound Craft
Points: 90.00
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Innovation & Transformation / Innovation in Integrated
Points: 45.00
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Integrated
Points: 45.00
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Posters / Series
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Out of Home / Billboards & Transit
Points: 45.00
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Non-traditional & Guerrilla Marketing
Points: 45.00
Eurythenes plasticus
Agency: BBDO Group Germany / Berlin + Sehsucht GmbH Client: WWF Germany Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.00
Signal For Help
Agency: Juniper Park \ TBWA / Toronto Client: Canadian Women's Foundation Category: Multi-Country or Global / Non-Profit / Charity
Points: 45.00
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Billboards & Transit / Series
Points: 45.00
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Art Direction
Points: 45.00
The Most Valuable News
Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Editorial / Magazines & Newspapers
Points: 45.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: User-Generated Content
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
The Academic | Google Slides Experience
Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Experiential / Virtual Events
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Current Event Response
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Visual Craft / Animation
Points: 45.00
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Music Adaptation / Song
Points: 45.00
The Most Valuable News
Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Craft / Printing & Production
Points: 45.00
#WeThe15
Agency: Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown Client: International Paralympic Committee Category: Television & VOD / Long Form - Single
Points: 45.00
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut Client: Mars Wrigley / Extra Gum Category: Online Films & Video / Long Form - Single
Points: 45.00
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Experiential & Installations / Experiential & Immersive
Points: 22.50
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Points: 22.50
Start Up - 45 Years of Apple Sounds
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles Client: Apple Category: Sound Editing
Points: 21.00
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Craft / Printing & Production
Points: 21.00
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Utility / Ecommerce
Points: 21.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Online & Mobile Video / Online-only Video - Single
Points: 21.00
Music Liberates Music Mixtape
Agency: BBDO / New York Client: BACARDÍ Category: NFTs & the Metaverse / NFTs
Points: 21.00
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Integrated Campaign
Points: 21.00
The Most Wanted Portrait
Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg Client: Alcaldía de Soacha Category: Innovation & Transformation / Innovation in Gaming
Points: 21.00
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 21.00
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Promotional / Posters - Series
Points: 21.00
Alexa's Body
Agency: Hungry Man / New York + Lucky Generals / London Client: Amazon Alexa Category: Direction / Single
Points: 21.00
The Breakaway
Agency: BBDO Belgium / Brussels Client: Decathlon Category: Events / Stunts / Competitions / Virtual
Points: 21.00
Tokyo Summer Games - Para Pack
Agency: BBDO Canada / Toronto Client: Canadian Paralympic Committee Category: Innovation & Transformation / Innovation in Design
Points: 21.00
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin Client: WhatsApp Category: Editing / Single
Points: 21.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Production Design
Points: 21.00
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut Client: Mars Wrigley / Extra Gum Category: Casting
Points: 21.00
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 21.00
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: UX / UI / Utility / Ecommerce
Points: 21.00
The Academic | Google Slides Experience
Agency: BBDO / New York Client: Capitol Records Category: Visual Craft / Animation
Points: 21.00
Alexa's Body
Agency: Hungry Man / New York + Lucky Generals / London Client: Amazon Alexa Category: Television & VOD / Long Form - Single
Points: 9.00
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Online Films & Video / Long Form - Single
Points: 9.00
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Points: 9.00