The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


Publicis Groupe

Client

Title

Category

Award

Points

Saatchi & Saatchi & Tide Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Penta Pencil Points: 50.00
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Stunts & Activations Points: 45.00
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Non-traditional & Guerrilla Marketing Points: 45.00
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Influencer Marketing / Single Channel Points: 15.00
Playlist Timer Agency: Publicis Italy / Milan + Barilla Client: Barilla Category: Social Channel / Single Platform Points: 15.00
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Promotional Items / Physical Products Points: 15.00
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Craft / Art Direction Points: 15.00
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential & Installations / Brand Installations Points: 15.00
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Casting Points: 15.00
Running Stories Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Intra-preneurship Points: 15.00
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Television & VOD / Long Form - Single Points: 15.00
A Career-Limiting Campaign Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Television & VOD / Short Form - Series Points: 15.00
For Your Consideration Agency: Saatchi & Saatchi / New York Client: Women in Film Category: Out of Home / Billboards & Transit Points: 15.00
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations Points: 15.00
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Active Engagement / Call to Action Points: 7.00
Virtual Sentosa Agency: BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore Client: Sentosa Development Corporation Category: Innovation & Transformation / Innovation in Lockdown Points: 7.00
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Community Building Points: 7.00
America the Beautful Agency: Publicis / New York + Publicis / Latvia + Citi / New York Client: Citibank Category: Music Adaptation / Instrumental Points: 7.00
Upstream Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Cinematography / Single Points: 7.00
#JifvsGIF Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Brand Partnerships Points: 7.00
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Customer Experience / CX Points: 7.00
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Visual & Audio Craft / Music Points: 7.00
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Cross-Channel UX / UI / Digital / Physical Points: 7.00
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential / Brand Installations Points: 7.00
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Active Engagement / Call to Action Points: 3.00
Opportunity Knocks Agency: Publicis / New York + MJZ + Parlament Client: Fiverr Category: Social Post / Real-time Response Points: 3.00
Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Social Channel / Multi-Platform Points: 3.00
You Choose What They Chew Agency: Leo Burnett / Toronto Client: Milk-bone Category: Magazine / Series Points: 3.00
The Clean Jersey Swap Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Current Event Response Points: 3.00
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Events & Experiential Points: 3.00
Running Stories Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Innovation & Transformation / Innovation in Mobile Points: 3.00
#StillSpeakingUp Deeptruth Agency: Publicis WW / Mexico Client: Propuesta Cívica AC Category: Innovation & Transformation / Innovation in Interactive Points: 3.00
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Online-only Video / Series Points: 3.00
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Integrated Branding Campaign Points: 3.00
A Career-Limiting Film Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Online Films & Video / Long Form - Single Points: 3.00
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Craft / Storytelling Points: 3.00
#StillSpeakingUp Deeptruth Agency: Publicis WW / Mexico Client: Propuesta Cívica AC Category: Craft / Use of Technology Points: 3.00
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Integrated Campaign Points: 3.00
Village Electrique Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Experiential / Live Events Points: 3.00
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations Points: 3.00
The Prescription Paper Pill Bottle Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis Client: Tikkun Olam Makers: TOM Category: Packaging / Specialty Points: 3.00
$5 Missing Menu Meal TikTok Agency: Fallon / Minneapolis + Moxie / Atlanta + Edelman / Atlanta Client: Arby's Category: Innovation & Transformation / Innovation in Social Media Points: 1.00
The Clean Jersey Swap Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel Points: 1.00
What We Do Next Agency: Deutsche Telekom / Germany + Saatchi / London + Electric Theatre Collective / London + Somesuch / London & LA Client: Deutsche Telekom Category: Influencer Marketing / Multi-Channel Points: 1.00
#JifvsGIF Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Active Engagement / Call to Action Points: 1.00
Boom Popcorn Agency: Marcel Worldwide Client: Netflix Category: Social Post / Single Points: 1.00
Speed Obsessed Agency: Publicis / Dublin Client: Virgin Media Ireland Category: Craft / Direction Points: 1.00
Face the STEM Gap Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York Client: Procter & Gamble - Olay Skincare Category: Craft / Writing Points: 1.00
Out Now Agency: Leo Burnett / Australia Client: Bonds Category: Promotional Items / Physical Products Points: 1.00
The Secret Lives of Animals Agency: the community / Miami Client: PETA Category: Promotional Items / Booklets / Books / Brochures Points: 1.00

Procter & Gamble - Tide

Saatchi & Saatchi & Tide

Penta Pencil

2021 Penta Pencil Penta Pencil

50.00

Mondelez / Oreo

The OREO Doomsday Vault

Stunts & Activations

2021 Social Media Gold Pencil

45.00

The Royal Australian Mint

Donation Dollar

Non-traditional & Guerrilla Marketing

2021 Direct Marketing Gold Pencil

45.00

Diesel

Francesca

Influencer Marketing / Single Channel

2021 Social Media Gold Pencil

15.00

Barilla

Playlist Timer

Social Channel / Single Platform

2021 Social Media Gold Pencil

15.00

The Royal Australian Mint

Donation Dollar

Promotional Items / Physical Products

2021 Print Gold Pencil

15.00

Chief and National Women's History Museum

Glass Ceiling Breaker

Craft / Art Direction

2021 Out of Home Gold Pencil

15.00

Mondelez / Oreo

The OREO Doomsday Vault

Experiential & Installations / Brand Installations

2021 Out of Home Gold Pencil

15.00

Diesel

Francesca

Casting

2021 Moving Image Craft Gold Pencil

15.00

Running Stories

Running Stories

Intra-preneurship

2021 In-House Gold Pencil

15.00

Diesel

Francesca

Television & VOD / Long Form - Single

2021 Film Gold Pencil

15.00

Global Women

A Career-Limiting Campaign

Television & VOD / Short Form - Series

2021 Film Gold Pencil

15.00

Women in Film

For Your Consideration

Out of Home / Billboards & Transit

2021 Direct Marketing Gold Pencil

15.00

Chief and National Women's History Museum

Glass Ceiling Breaker

Experiential / Brand Installations

2021 Branded Entertainment Gold Pencil

15.00

Diesel

Enjoy Before Returning

Active Engagement / Call to Action

2021 Social Media Silver Pencil

7.00

Sentosa Development Corporation

Virtual Sentosa

Innovation & Transformation / Innovation in Lockdown

2021 Public Relations Silver Pencil

7.00

Google

Google Black-Owned Friday

Community Building

2021 Public Relations Silver Pencil

7.00

Citibank

America the Beautful

Music Adaptation / Instrumental

2021 Music & Sound Craft Silver Pencil

7.00

Toyota Motor Corporation / Toyota Motor North America

Upstream

Cinematography / Single

2021 Moving Image Craft Silver Pencil

7.00

The J. M. Smucker Company / Jif

#JifvsGIF

Brand Partnerships

2021 Integrated Silver Pencil

7.00

Diesel

Enjoy Before Returning

Customer Experience / CX

2021 Experiential & Immersive Silver Pencil

7.00

Google

Google Black-Owned Friday

Visual & Audio Craft / Music

2021 Digital Craft Silver Pencil

7.00

Mondelez / Oreo

The OREO Doomsday Vault

Cross-Channel UX / UI / Digital / Physical

2021 Digital Craft Silver Pencil

7.00

Mondelez / Oreo

The OREO Doomsday Vault

Experiential / Brand Installations

2021 Branded Entertainment Silver Pencil

7.00

Google

Google Black-Owned Friday

Active Engagement / Call to Action

2021 Social Media Bronze Pencil

3.00

Fiverr

Opportunity Knocks

Social Post / Real-time Response

2021 Social Media Bronze Pencil

3.00

Kraft Heinz Country Time Lemonade

Littlest Bailout

Social Channel / Multi-Platform

2021 Social Media Bronze Pencil

3.00

Milk-bone

You Choose What They Chew

Magazine / Series

2021 Print Bronze Pencil

3.00

Procter & Gamble - Tide

The Clean Jersey Swap

Current Event Response

2021 Public Relations Bronze Pencil

3.00

Chief and National Women's History Museum

Glass Ceiling Breaker

Events & Experiential

2021 Public Relations Bronze Pencil

3.00

Running Stories

Running Stories

Innovation & Transformation / Innovation in Mobile

2021 Mobile Bronze Pencil

3.00

Propuesta Cívica AC

#StillSpeakingUp Deeptruth

Innovation & Transformation / Innovation in Interactive

2021 Interactive & Online Bronze Pencil

3.00

Mondelez / Oreo

The OREO Doomsday Vault

Online-only Video / Series

2021 Interactive & Online Bronze Pencil

3.00

Mondelez / Oreo

The OREO Doomsday Vault

Integrated Branding Campaign

2021 Integrated Bronze Pencil

3.00

Global Women

A Career-Limiting Film

Online Films & Video / Long Form - Single

2021 Film Bronze Pencil

3.00

Mondelez / Oreo

The OREO Doomsday Vault

Craft / Storytelling

2021 Experiential & Immersive Bronze Pencil

3.00

Propuesta Cívica AC

#StillSpeakingUp Deeptruth

Craft / Use of Technology

2021 Direct Marketing Bronze Pencil

3.00

Diesel

Enjoy Before Returning

Integrated Campaign

2021 Direct Marketing Bronze Pencil

3.00

Renault

Village Electrique

Experiential / Live Events

2021 Direct Marketing Bronze Pencil

3.00

Chief and National Women's History Museum

Glass Ceiling Breaker

Experiential / Brand Installations

2021 Direct Marketing Bronze Pencil

3.00

Tikkun Olam Makers: TOM

The Prescription Paper Pill Bottle

Packaging / Specialty

2021 Design Bronze Pencil

3.00

Arby's

$5 Missing Menu Meal TikTok

Innovation & Transformation / Innovation in Social Media

2021 Social Media Merit Award

1.00

Procter & Gamble - Tide

The Clean Jersey Swap

Influencer Marketing / Multi-Channel

2021 Social Media Merit Award

1.00

Deutsche Telekom

What We Do Next

Influencer Marketing / Multi-Channel

2021 Social Media Merit Award

1.00

The J. M. Smucker Company / Jif

#JifvsGIF

Active Engagement / Call to Action

2021 Social Media Merit Award

1.00

Netflix

Boom Popcorn

Social Post / Single

2021 Social Media Merit Award

1.00

Virgin Media Ireland

Speed Obsessed

Craft / Direction

2021 Radio & Audio Merit Award

1.00

Procter & Gamble - Olay Skincare

Face the STEM Gap

Craft / Writing

2021 Print Merit Award

1.00

Bonds

Out Now

Promotional Items / Physical Products

2021 Print Merit Award

1.00

PETA

The Secret Lives of Animals

Promotional Items / Booklets / Books / Brochures

2021 Print Merit Award

1.00

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