The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis Groupe
Client
Title
Category
Award
Points
Saatchi & Saatchi & Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Penta Pencil
Points: 150.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Best of Direct Marketing
Points: 90.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Best of Social Media
Points: 90.00
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Intra-preneurship
Points: 45.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Promotional Items / Physical Products
Points: 45.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Non-traditional & Guerrilla Marketing
Points: 45.00
For Your Consideration
Agency: Saatchi & Saatchi / New York Client: Women in Film Category: Out of Home / Billboards & Transit
Points: 45.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Stunts & Activations
Points: 45.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential & Installations / Brand Installations
Points: 45.00
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Craft / Art Direction
Points: 45.00
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
Points: 45.00
Playlist Timer
Agency: Publicis Italy / Milan + Barilla Client: Barilla Category: Social Channel / Single Platform
Points: 45.00
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Casting
Points: 45.00
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Influencer Marketing / Single Channel
Points: 45.00
A Career-Limiting Campaign
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Television & VOD / Short Form - Series
Points: 45.00
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Television & VOD / Long Form - Single
Points: 45.00
America the Beautful
Agency: Publicis / New York + Publicis / Latvia + Citi / New York Client: Citibank Category: Music Adaptation / Instrumental
Points: 21.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Cross-Channel UX / UI / Digital / Physical
Points: 21.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Visual & Audio Craft / Music
Points: 21.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential / Brand Installations
Points: 21.00
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Cinematography / Single
Points: 21.00
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Customer Experience / CX
Points: 21.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Community Building
Points: 21.00
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Active Engagement / Call to Action
Points: 21.00
Virtual Sentosa
Agency: BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore Client: Sentosa Development Corporation Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Brand Partnerships
Points: 21.00
A Career-Limiting Film
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Online Films & Video / Long Form - Single
Points: 9.00
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Innovation & Transformation / Innovation in Mobile
Points: 9.00
You Choose What They Chew
Agency: Leo Burnett / Toronto Client: Milk-bone Category: Magazine / Series
Points: 9.00
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
Points: 9.00
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Experiential / Live Events
Points: 9.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Online-only Video / Series
Points: 9.00
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico Client: Propuesta Cívica AC Category: Innovation & Transformation / Innovation in Interactive
Points: 9.00
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Integrated Campaign
Points: 9.00
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico Client: Propuesta Cívica AC Category: Craft / Use of Technology
Points: 9.00
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis Client: Tikkun Olam Makers: TOM Category: Packaging / Specialty
Points: 9.00
Littlest Bailout
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Social Channel / Multi-Platform
Points: 9.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Craft / Storytelling
Points: 9.00
Opportunity Knocks
Agency: Publicis / New York + MJZ + Parlament Client: Fiverr Category: Social Post / Real-time Response
Points: 9.00
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Events & Experiential
Points: 9.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Active Engagement / Call to Action
Points: 9.00
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Current Event Response
Points: 9.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Integrated Branding Campaign
Points: 9.00
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
Points: 3.00
The street doesn't come with instructions
Agency: Publicis / Montréal Client: Dans la rue / In the street Category: Craft / Illustration
Points: 3.00
$5 Missing Menu Meal TikTok
Agency: Fallon / Minneapolis + Moxie / Atlanta + Edelman / Atlanta Client: Arby's Category: Innovation & Transformation / Innovation in Social Media
Points: 3.00
ABSOLUT - It's In Our Spirit
Agency: BBH / Singapore + Psyop + Stink Films / London Client: Absolut Vodka Category: Craft / Animation
Points: 3.00
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Robin Hood Flour
Agency: Leo Burnett / Toronto + The J.M. Smucker Co. / Canada Client: Robin Hood Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The List
Agency: Publicis / New York + Harbor Picture Company / New York + Rock Paper Scissors / New York + Sanctuary Content Client: Citi Category: Television & VOD / Long Form - Single
Points: 3.00
Client:
Procter & Gamble - Tide
Title:
Saatchi & Saatchi & Tide
Category:
Penta Pencil
Award:
2021 Penta Pencil Penta Pencil
Points:
150.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Best of Direct Marketing
Award:
2021 Direct Marketing Best of Discipline Pencil
Points:
90.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Best of Social Media
Award:
2021 Social Media Best of Discipline Pencil
Points:
90.00
Client:
Running Stories
Title:
Running Stories
Category:
Intra-preneurship
Award:
2021 In-House Gold Pencil
Points:
45.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Promotional Items / Physical Products
Award:
2021 Print Gold Pencil
Points:
45.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Women in Film
Title:
For Your Consideration
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Stunts & Activations
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Gold Pencil
Points:
45.00
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Craft / Art Direction
Award:
2021 Out of Home Gold Pencil
Points:
45.00
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Barilla
Title:
Playlist Timer
Category:
Social Channel / Single Platform
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Diesel
Title:
Francesca
Category:
Casting
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Diesel
Title:
Francesca
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Global Women
Title:
A Career-Limiting Campaign
Category:
Television & VOD / Short Form - Series
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Diesel
Title:
Francesca
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Citibank
Title:
America the Beautful
Category:
Music Adaptation / Instrumental
Award:
2021 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2021 Digital Craft Silver Pencil
Points:
21.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Visual & Audio Craft / Music
Award:
2021 Digital Craft Silver Pencil
Points:
21.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Community Building
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Sentosa Development Corporation
Title:
Virtual Sentosa
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Brand Partnerships
Award:
2021 Integrated Silver Pencil
Points:
21.00
Client:
Global Women
Title:
A Career-Limiting Film
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Running Stories
Title:
Running Stories
Category:
Innovation & Transformation / Innovation in Mobile
Award:
2021 Mobile Bronze Pencil
Points:
9.00
Client:
Milk-bone
Title:
You Choose What They Chew
Category:
Magazine / Series
Award:
2021 Print Bronze Pencil
Points:
9.00
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Renault
Title:
Village Electrique
Category:
Experiential / Live Events
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Innovation & Transformation / Innovation in Interactive
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Integrated Campaign
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Craft / Use of Technology
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging / Specialty
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Craft / Storytelling
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Fiverr
Title:
Opportunity Knocks
Category:
Social Post / Real-time Response
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Events & Experiential
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Current Event Response
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Integrated Branding Campaign
Award:
2021 Integrated Bronze Pencil
Points:
9.00
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Dans la rue / In the street
Title:
The street doesn't come with instructions
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.00
Client:
Arby's
Title:
$5 Missing Menu Meal TikTok
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Absolut Vodka
Title:
ABSOLUT - It's In Our Spirit
Category:
Craft / Animation
Award:
2021 Design Merit Award
Points:
3.00
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Robin Hood
Title:
Robin Hood Flour
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Merit Award
Points:
3.00
Client:
Citi
Title:
The List
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
