The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


Publicis Groupe

Client

Title

Category

Award

Points

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Show Points: 135.00
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Best of Integrated Points: 90.00
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Best of Direct Marketing Points: 90.00
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Out of Home Points: 90.00
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Fusion Pencil Points: 90.00
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Green Pencil Points: 90.00
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Experiential & Immersive Points: 90.00
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Creative Use of Data Points: 90.00
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Series Points: 45.00
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Integrated Campaign Points: 45.00
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Multi-Country or Global / CSR Points: 45.00
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Experiential & Installations / Brand Installations Points: 45.00
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Public Relations Points: 45.00
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Out of Home / Brand Installations Points: 45.00
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Writing / Series Points: 45.00
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Animation / Single Points: 45.00
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Use of Visuals Points: 45.00
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown Points: 45.00
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Storytelling Points: 45.00
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Integrated PR Campaign Points: 45.00
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown Points: 45.00
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Dynamic Data Visualization Points: 45.00
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Integrated Branding Campaign Points: 45.00
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Experiential & Installations / Experiential & Immersive Points: 45.00
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Single Points: 45.00
The Night is Young Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious Client: Heineken Category: Integrated Branding Campaign Points: 21.00
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Storytelling Points: 21.00
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Promotional Items / Physical Products Points: 21.00
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Online & Mobile Video / Online-only Video - Single Points: 21.00
Bee Influencer Agency: Publicis Conseil / Paris Client: Fondation de France Category: Brand Partnerships Points: 21.00
The Lost Class Agency: Hungry Man / Los Angeles + Leo Burnett / Chicago Client: Change the Ref Inc. Category: Cultural Driver Points: 21.00
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Non-traditional & Guerrilla Marketing Points: 21.00
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Brand Partnerships Points: 21.00
Millboard Agency: Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin Client: Mercedes-Benz Category: Experiential & Installations / Brand Installations Points: 21.00
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Innovation & Transformation / Innovation in Out of Home Points: 21.00
Motherland Pride Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv Client: KyivPride Category: Events / Stunts / Competitions / Virtual Points: 21.00
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Craft / Art Direction Points: 21.00
The Lil Jif Project Agency: PSOne / New York + The J.M. Smucker Company / Orrville Client: Jif Category: Integrated Branding Campaign Points: 9.00
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Brand Partnerships Points: 9.00
You Have To See It Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles Client: TikTok Category: Television & VOD / Long Form - Single Points: 9.00
Bee Influencer Agency: Publicis Conseil / Paris Client: Fondation de France Category: Craft / Storytelling Points: 9.00
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Cinema Advertising Points: 9.00
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago Client: Goldfish Category: User-Generated Content Points: 9.00
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Use of Licensed Music Points: 9.00
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Artist / Brand Collaboration Points: 9.00
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Online & Mobile Video / Mobile Video Points: 9.00
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Creative Effectiveness / Consumer / Brand Points: 9.00
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Innovation & Transformation / Innovation in Lockdown Points: 9.00
One House To Save Many Agency: Leo Burnett Australia / Sydney + The Glue Society / Sydney + Revolver / Sydney Client: Suncorp Brand Category: Experimental / Internal Projects / R&D Points: 9.00
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Social Post / Single Points: 9.00

Change the Ref Inc.

The Lost Class

Best of Show

2022 Best of Show Best of Show Pencil

135.00

Google

Black-Owned Friday

Best of Integrated

2022 Integrated Best of Discipline Pencil

90.00

Heineken

Shutter Ads

Best of Direct Marketing

2022 Direct Marketing Best of Discipline Pencil

90.00

Change the Ref Inc.

The Lost Class

Best of Out of Home

2022 Out of Home Best of Discipline Pencil

90.00

Google

Black-Owned Friday

Fusion Pencil

2022 Fusion Pencil Fusion Pencil

90.00

Procter & Gamble / Tide

#TurnToCold

Green Pencil

2022 Green Pencil Green Pencil

90.00

Change the Ref Inc.

The Lost Class

Best of Experiential & Immersive

2022 Experiential & Immersive Best of Discipline Pencil

90.00

Change the Ref Inc.

The Lost Class

Best of Creative Use of Data

2022 Creative Use of Data Best of Discipline Pencil

90.00

Change the Ref Inc.

The Lost Class

Online Films & Video / Long Form - Series

2022 Film Gold Pencil

45.00

Change the Ref Inc.

The Lost Class

Integrated Campaign

2022 Direct Marketing Gold Pencil

45.00

Heineken

Shutter Ads

Multi-Country or Global / CSR

2022 Creative Effectiveness Gold Pencil

45.00

Heineken

Shutter Ads

Experiential & Installations / Brand Installations

2022 Out of Home Gold Pencil

45.00

Change the Ref Inc.

The Lost Class

Public Relations

2022 Health & Wellness Gold Pencil

45.00

Change the Ref Inc.

The Lost Class

Out of Home / Brand Installations

2022 Design Gold Pencil

45.00

Change the Ref Inc.

The Lost Class

Writing / Series

2022 Moving Image Craft Gold Pencil

45.00

Samsung Electronics GmbH

The spider and the window

Animation / Single

2022 Moving Image Craft Gold Pencil

45.00

Change the Ref Inc.

The Lost Class

Craft / Use of Visuals

2022 Social Media Gold Pencil

45.00

Heineken

Shutter Ads

Innovation & Transformation / Innovation in Lockdown

2022 Branded Entertainment Gold Pencil

45.00

Change the Ref Inc.

The Lost Class

Storytelling

2022 Creative Use of Data Gold Pencil

45.00

Change the Ref Inc.

The Lost Class

Integrated PR Campaign

2022 Public Relations Gold Pencil

45.00

Heineken

Shutter Ads

Innovation & Transformation / Innovation in Lockdown

2022 Direct Marketing Gold Pencil

45.00

Change the Ref Inc.

The Lost Class

Craft / Dynamic Data Visualization

2022 Experiential & Immersive Gold Pencil

45.00

Google

Black-Owned Friday

Integrated Branding Campaign

2022 Integrated Gold Pencil

45.00

Change the Ref Inc.

The Lost Class

Experiential & Installations / Experiential & Immersive

2022 Out of Home Gold Pencil

45.00

Change the Ref Inc.

The Lost Class

Online Films & Video / Long Form - Single

2022 Film Gold Pencil

45.00

Heineken

The Night is Young

Integrated Branding Campaign

2022 Integrated Silver Pencil

21.00

Change the Ref Inc.

The Lost Class

Craft / Storytelling

2022 Integrated Silver Pencil

21.00

Heetch

Uber Heetch

Promotional Items / Physical Products

2022 Print Silver Pencil

21.00

Google

Black-Owned Friday

Online & Mobile Video / Online-only Video - Single

2022 Interactive, Online & Mobile Silver Pencil

21.00

Fondation de France

Bee Influencer

Brand Partnerships

2022 Interactive, Online & Mobile Silver Pencil

21.00

Change the Ref Inc.

The Lost Class

Cultural Driver

2022 Cultural Driver Silver Pencil

21.00

Heetch

Uber Heetch

Non-traditional & Guerrilla Marketing

2022 Direct Marketing Silver Pencil

21.00

OREO

OREO Thins Protection Program

Brand Partnerships

2022 Direct Marketing Silver Pencil

21.00

Mercedes-Benz

Millboard

Experiential & Installations / Brand Installations

2022 Out of Home Silver Pencil

21.00

Heetch

Uber Heetch

Innovation & Transformation / Innovation in Out of Home

2022 Out of Home Silver Pencil

21.00

KyivPride

Motherland Pride

Events / Stunts / Competitions / Virtual

2022 Experiential & Immersive Silver Pencil

21.00

Google

Black-Owned Friday

Craft / Art Direction

2022 Branded Entertainment Silver Pencil

21.00

Jif

The Lil Jif Project

Integrated Branding Campaign

2022 Integrated Bronze Pencil

9.00

OREO

OREO Thins Protection Program

Brand Partnerships

2022 Integrated Bronze Pencil

9.00

TikTok

You Have To See It

Television & VOD / Long Form - Single

2022 Film Bronze Pencil

9.00

Fondation de France

Bee Influencer

Craft / Storytelling

2022 Integrated Bronze Pencil

9.00

Samsung Electronics GmbH

The spider and the window

Cinema Advertising

2022 Film Bronze Pencil

9.00

Goldfish

Go For The Handful

User-Generated Content

2022 Film Bronze Pencil

9.00

Samsung Electronics GmbH

The spider and the window

Use of Licensed Music

2022 Music & Sound Craft Bronze Pencil

9.00

Google

Black-Owned Friday

Artist / Brand Collaboration

2022 Music & Sound Craft Bronze Pencil

9.00

Goldfish

Go For The Handful

Online & Mobile Video / Mobile Video

2022 Interactive, Online & Mobile Bronze Pencil

9.00

Wingstop

Thighstop

Creative Effectiveness / Consumer / Brand

2022 Creative Effectiveness Bronze Pencil

9.00

Wingstop

Thighstop

Innovation & Transformation / Innovation in Lockdown

2022 Direct Marketing Bronze Pencil

9.00

Suncorp Brand

One House To Save Many

Experimental / Internal Projects / R&D

2022 IP & Products Bronze Pencil

9.00

Goldfish

Go For The Handful

Social Post / Single

2022 Social Media Bronze Pencil

9.00

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