The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis Groupe
Client
Title
Category
Award
Points
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps Client: Google Category: Digital Design
Points: 45.00
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps Client: Google Category: Craft / Art Direction
Points: 45.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Events / In-Person
Points: 45.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Craft / Use of Technology
Points: 45.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Craft / Art Direction
Points: 45.00
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam Client: Nationaal Comité 4 & 5 mei Category: Broadcast / Series
Points: 45.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Non-traditional & Guerrilla Marketing
Points: 45.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Integrated Campaign
Points: 45.00
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps Client: Google Category: Music Videos
Points: 21.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Craft / Use of Technology
Points: 21.00
Google Black-owned Friday Every Day
Agency: BBH USA Client: Google Category: Online & Mobile Video / Interactive Video
Points: 21.00
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Physical Product & Mobile Integration
Points: 21.00
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Physical Gaming Accessories
Points: 21.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Events / Hybrid
Points: 21.00
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division Client: Heineken Category: Physical Products
Points: 21.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Multicultural Impact
Points: 21.00
Trending Billboards
Agency: BBH USA + PXP Studios Client: Google Category: Out of Home / Billboards & Transit
Points: 21.00
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Foundation / Sydney + Herd MSL / Sydney Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Points: 21.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India Client: Oreo India Category: Integrated Campaign
Points: 21.00
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London Client: McDonald's Category: Integrated Campaign
Points: 21.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Craft / Art Direction
Points: 21.00
Google Black-owned Friday Every Day
Agency: BBH USA Client: Google Category: Artist / Brand Collaboration
Points: 9.00
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Points: 9.00
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels Client: Ukrainian Witness Category: Online Community Platform / Use of Existing Platform
Points: 9.00
The Watch
Agency: Leo Burnett Canada / Toronto Client: Melanin Gamers Category: Craft / Use of Technology
Points: 9.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Craft / Storytelling
Points: 9.00
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis Client: UAE Government Media Office Category: Public Relations
Points: 9.00
The Call of Adventure
Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Art Direction
Points: 9.00
The Call of Adventure
Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Typography
Points: 9.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.00
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam Client: Nationaal Comité 4 & 5 mei Category: Experiential Radio & Audio
Points: 9.00
Indian Stretchable Time
Agency: L&K Saatchi & Saatchi / Mumbai Client: Zepto Category: Casting
Points: 9.00
Carol for Charity
Agency: Saatchi & Saatchi Ukraine / Kiyv Client: Ministry of Foreign Affairs, Olena Zelenska Foundation Category: Audio Craft / Music
Points: 9.00
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Targeted Video / Online
Points: 9.00
Hack Market
Agency: Marcel / Paris Client: Back Market Category: Use of Smart Devices & Voice Assistants
Points: 9.00
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Non-traditional & Guerrilla Marketing
Points: 9.00
Trending Billboards
Agency: BBH USA + PXP Studios Client: Google Category: Craft / Art Direction
Points: 9.00
Trending Billboards
Agency: BBH USA + PXP Studios Client: Google Category: Craft / Printing / Production
Points: 9.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Innovation & Transformation / Innovation in Public Relations
Points: 9.00
Get Almost Almost Anything
Agency: Special / Sydney + Mediacom / Sydney + Hello Social / Sydney + Herd MSL / Sydney Client: Uber Eats Category: Craft / Writing
Points: 4.50
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division Client: Heineken Category: Integrated Campaign
Points: 3.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India Client: Oreo India Category: Active Engagement / Call to Action
Points: 3.00
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London Client: Heineken Category: Integrated Campaign
Points: 3.00
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Active Engagement / Call to Action
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA Client: Google Category: Integrated Campaign
Points: 3.00
Tide Lucky Jersey
Agency: Saatchi & Saatchi Client: Procter & Gamble - Tide Category: Integrated Campaign
Points: 3.00
The Great Celebrity Hack
Agency: Leo Burnett India / Mumbai Client: Burger King Category: Stunts & Activations
Points: 3.00
SEE HER GREATNESS
Agency: Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago Client: Buick Category: Integrated Campaign
Points: 3.00
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis Client: UAE Government Media Office Category: Stunts & Activations
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA Client: Google Category: Brand Partnerships
Points: 3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Digital Design
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Nationaal Comité 4 & 5 mei
Title:
The Unforgettable 2 Minutes
Category:
Broadcast / Series
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Music Videos
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Online & Mobile Video / Interactive Video
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Physical Product & Mobile Integration
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Physical Gaming Accessories
Award:
2023 Gaming Silver Pencil
Points:
21.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Events / Hybrid
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Heineken
Title:
The Closer
Category:
Physical Products
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Multicultural Impact
Award:
2023 Cultural Driver Silver Pencil
Points:
21.00
Client:
Google
Title:
Trending Billboards
Category:
Out of Home / Billboards & Transit
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
McDonald's
Title:
Raise Your Arches
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Artist / Brand Collaboration
Award:
2023 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Ukrainian Witness
Title:
WikiTruth
Category:
Online Community Platform / Use of Existing Platform
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Melanin Gamers
Title:
The Watch
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Public Relations
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Typography
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Nationaal Comité 4 & 5 mei
Title:
The Unforgettable 2 Minutes
Category:
Experiential Radio & Audio
Award:
2023 Radio & Audio Bronze Pencil
Points:
9.00
Client:
Zepto
Title:
Indian Stretchable Time
Category:
Casting
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Ministry of Foreign Affairs, Olena Zelenska Foundation
Title:
Carol for Charity
Category:
Audio Craft / Music
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
Goldfish
Title:
Goldfish Jingle
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Back Market
Title:
Hack Market
Category:
Use of Smart Devices & Voice Assistants
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Goldfish
Title:
Goldfish Jingle
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Google
Title:
Trending Billboards
Category:
Craft / Art Direction
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Google
Title:
Trending Billboards
Category:
Craft / Printing / Production
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2023 Public Relations Bronze Pencil
Points:
9.00
Client:
Uber Eats
Title:
Get Almost Almost Anything
Category:
Craft / Writing
Award:
2023 Out of Home Bronze Pencil
Points:
4.50
Client:
Heineken
Title:
The Closer
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Burger King
Title:
The Great Celebrity Hack
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Buick
Title:
SEE HER GREATNESS
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Brand Partnerships
Award:
2023 Integrated Merit Award
Points:
3.00
