The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis Groupe
Client
Title
Category
Award
Points
Human Clock
Agency: Leo Burnett / Toronto + Leo Burnett / Vietnam Client: McDonald's Category: Craft / Art Direction
Points: 2.0
Human Clock
Agency: Leo Burnett / Toronto + Leo Burnett / Vietnam Client: McDonald's Category: Posters / Campaign
Points: 2.0
Iconic Stacks
Agency: Leo Burnett / London Client: McDonald's Category: Newspaper / Campaign
Points: 2.0
Ugly Gerry
Agency: Leo Burnett / Chicago Client: RepresentUs Category: Creative Use of Data / Data Visualization
Points: 2.0
Project #ShowUs
Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica Client: Dove Category: Multi-Country or Global / Consumer / Brand
Points: 2.0
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Single Country or Region / Non-Profit / Charity
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Single Country or Region / Consumer / Brand
Points: 2.0
Project #ShowUs
Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica Client: Dove Category: Creative Effectiveness / Consumer / Brand
Points: 2.0
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Integrated Campaign
Points: 2.0
#STOPMITHANI
Agency: Leo Burnett / Mumbai + Prodigious / Mumbai Client: HDFC Bank Parivartan Category: Public Relations
Points: 2.0
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Out of Home / Pharma
Points: 2.0
Silent Whistle
Agency: Leo Burnett / Sydney Client: Samsung Category: Digital / Use of Technology
Points: 2.0
I Am Hunger in America
Agency: Leo Burnett / Chicago Client: Feeding America Category: Innovation in Moving Image Craft
Points: 2.0
I Am Hunger in America
Agency: Leo Burnett / Chicago Client: Feeding America Category: Use of Technology
Points: 2.0
If you have the will, we have the way
Agency: Saatchi & Saatchi / Melbourne + Good Oil / Melbourne + Alt.vfx / Brisbane Client: Bank of Melbourne Category: Craft - Visual Effects / Single
Points: 2.0
Shine Your Own Way
Agency: Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP Client: Bradesco Category: Craft - Animation / Single
Points: 2.0
Escape
Agency: Leo Burnett / Madrid + Blur / Madrid + The Lobby / Madrid + Pernod Ricard / Madrid Client: PERNOD RICARD - RUAVIEJA Category: Craft - Cinematography / Single
Points: 2.0
Still Speaking Up
Agency: Publicis / Mexico City + Starcom / Mexico City Client: Propuesta Cívica Category: Cultural Driver
Points: 2.0
Ugly Gerry
Agency: Leo Burnett / Chicago Client: RepresentUs Category: Current Event Response
Points: 2.0
Beauty Mark
Agency: Digitas / Boston + CVS Health / Boston + Endeavor / New York Client: CVS Health Category: Reputation Management
Points: 2.0
All Together Cereal
Agency: Leo Burnett / Chicago Client: Kellogg's Category: Brand Voice
Points: 2.0
Ugly Gerry
Agency: Leo Burnett / Chicago Client: RepresentUs Category: Creative Use of Data
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: UX / UI / User Experience
Points: 2.0
Ugly Gerry
Agency: Leo Burnett / Chicago Client: RepresentUs Category: UX / UI / Utility
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Stunts & Activations
Points: 2.0
Story Time
Agency: Leo Burnett Romania / Bucharest + Telekom Romania / Bucharest Client: Telekom Romania Category: Craft / Storytelling
Points: 2.0
The Sending Machine
Agency: Publicis Sapient / London Client: First Love Foundation Category: Craft / Use of Technology
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
For the Record
Agency: Publicis North America / New York + Harbor Picture Company / New York Client: Citibank Category: Custom Content
Points: 2.0
Koshogo
Agency: Leo Burnett / Moscow Client: Kloop Media Category: Craft / Printing & Production
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Experiential & Installations / Experiential & Immersive
Points: 2.0
Beyond Limits
Agency: Saatchi & Saatchi / London Client: British Telecom Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 2.0
Koshogo
Agency: Leo Burnett / Moscow Client: Kloop Media Category: Billboards & Transit / Campaign
Points: 2.0
Iconic Stacks
Agency: Leo Burnett / London Client: McDonald's Category: Billboards & Transit / Campaign
Points: 2.0
Silent Whistle
Agency: Leo Burnett / Sydney Client: Samsung Category: Physical Product & Mobile Integration
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Innovation in Film
Points: 2.0
Opera
Agency: Publicis / Mexico City Client: BMW Motorrad Mexico Category: Under 100K Budget
Points: 2.0
Return Policy
Agency: Publicis Italy / Milan Client: Diesel Category: Online Films & Video / Long Form - Single
Points: 2.0
Instrument of Hope
Agency: Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York Client: Shine/MSD Category: Innovation in Direct Marketing
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Integrated Campaign
Points: 2.0
Instrument of Hope
Agency: Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York Client: Shine/MSD Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Side:Biz
Agency: Publicis Italy / Milan Client: Diesel Category: Digital & Online / Social Media Post - Campaign
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Digital & Online / Websites & Mobile
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Experiential / Live Events
Points: 2.0
Charmin Toilet Tech Steals the Show at CES 2020
Agency: Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City Client: Procter & Gamble - Charmin Category: Innovation in Branded Entertainment
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Innovation in Branded Entertainment
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
Client:
Absolut
Title:
Absolut Pride
Category:
Craft / Photography
Award:
2020 Print Merit Award
Points:
2.0
Client:
McDonald's
Title:
Human Clock
Category:
Craft / Art Direction
Award:
2020 Print Merit Award
Points:
2.0
Client:
McDonald's
Title:
Human Clock
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
McDonald's
Title:
Iconic Stacks
Category:
Newspaper / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Creative Use of Data / Data Visualization
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Dove
Title:
Project #ShowUs
Category:
Multi-Country or Global / Consumer / Brand
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
K's Galleries
Title:
Eva Stories
Category:
Single Country or Region / Non-Profit / Charity
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
Dove
Title:
Project #ShowUs
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
GSK Canada
Title:
Buckley's 100 Years of Awful Taste Campaign
Category:
Integrated Campaign
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
HDFC Bank Parivartan
Title:
#STOPMITHANI
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GSK Canada
Title:
Buckley's 100 Years of Awful Taste Campaign
Category:
Out of Home / Pharma
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Samsung
Title:
Silent Whistle
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Feeding America
Title:
I Am Hunger in America
Category:
Innovation in Moving Image Craft
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Feeding America
Title:
I Am Hunger in America
Category:
Use of Technology
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Bank of Melbourne
Title:
If you have the will, we have the way
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Bradesco
Title:
Shine Your Own Way
Category:
Craft - Animation / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
PERNOD RICARD - RUAVIEJA
Title:
Escape
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Propuesta Cívica
Title:
Still Speaking Up
Category:
Cultural Driver
Award:
2020 Cultural Driver Merit Award
Points:
2.0
Client:
Kloop Media
Title:
Koshogo
Category:
Cultural Driver
Award:
2020 Cultural Driver Merit Award
Points:
2.0
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Current Event Response
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
CVS Health
Title:
Beauty Mark
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Kellogg's
Title:
All Together Cereal
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Creative Use of Data
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
UX / UI / User Experience
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
RepresentUs
Title:
Ugly Gerry
Category:
UX / UI / Utility
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Stunts & Activations
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Diesel
Title:
Side:Biz
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Telekom Romania
Title:
Story Time
Category:
Craft / Storytelling
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
First Love Foundation
Title:
The Sending Machine
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Citibank
Title:
For the Record
Category:
Custom Content
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Kloop Media
Title:
Koshogo
Category:
Craft / Printing & Production
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
British Telecom
Title:
Beyond Limits
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Kloop Media
Title:
Koshogo
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
McDonald's
Title:
Iconic Stacks
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Samsung
Title:
Silent Whistle
Category:
Physical Product & Mobile Integration
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Innovation in Film
Award:
2020 Film Merit Award
Points:
2.0
Client:
BMW Motorrad Mexico
Title:
Opera
Category:
Under 100K Budget
Award:
2020 Film Merit Award
Points:
2.0
Client:
Diesel
Title:
Return Policy
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Shine/MSD
Title:
Instrument of Hope
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Integrated Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Shine/MSD
Title:
Instrument of Hope
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Diesel
Title:
Side:Biz
Category:
Digital & Online / Social Media Post - Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Experiential / Live Events
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Procter & Gamble - Charmin
Title:
Charmin Toilet Tech Steals the Show at CES 2020
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
