The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis Groupe
Client
Title
Category
Award
Points
$5 Missing Menu Meal TikTok
Agency: Fallon / Minneapolis + Moxie / Atlanta + Edelman / Atlanta Client: Arby's Category: Innovation & Transformation / Innovation in Social Media
Points: 3.00
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
Points: 3.00
What We Do Next
Agency: Deutsche Telekom / Germany + Saatchi / London + Electric Theatre Collective / London + Somesuch / London & LA Client: Deutsche Telekom Category: Influencer Marketing / Multi-Channel
Points: 3.00
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Active Engagement / Call to Action
Points: 3.00
Speed Obsessed
Agency: Publicis / Dublin Client: Virgin Media Ireland Category: Craft / Direction
Points: 3.00
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York Client: Procter & Gamble - Olay Skincare Category: Craft / Writing
Points: 3.00
Out Now
Agency: Leo Burnett / Australia Client: Bonds Category: Promotional Items / Physical Products
Points: 3.00
The Secret Lives of Animals
Agency: the community / Miami Client: PETA Category: Promotional Items / Booklets / Books / Brochures
Points: 3.00
Crossed-out classics
Agency: the community / Miami Client: Project Gutenberg Category: Newspaper / Series
Points: 3.00
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Integrated PR Campaign
Points: 3.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Current Event Response
Points: 3.00
HALF FANS
Agency: Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá Client: AB InBev / Aguila Beer Category: Events & Experiential
Points: 3.00
Littlest Bailout
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Points: 3.00
South Park at Denver Broncos
Agency: Fallon / Minneapolis + Comedy Central / New York + South Park Studios / Los Angeles Client: Comedy Central Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.00
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Emoji Installation
Agency: Leo Burnett / Toronto + MOCA / Toronto Client: MOCA Category: Experiential & Installations / Brand Installations
Points: 3.00
For Your Consideration
Agency: Saatchi & Saatchi / New York Client: Women in Film Category: Billboards & Transit / Series
Points: 3.00
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Music Adaptation / Song
Points: 3.00
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris Client: FACE A L'INCESTE Category: Animation / Single
Points: 3.00
ScissorHandsFree
Agency: Leo Burnett / Detroit + O Positive / Los Angeles Client: Cadillac Category: Direction / Single
Points: 3.00
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Digital Product
Points: 3.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Physical Product
Points: 3.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Online-only Video / Series
Points: 3.00
Gamer Therapy
Agency: the community / Miami + Hi-Rez Studios + Rise Above The Disorder + Duotone audio group / New York Client: Hi-Rez Studios & Rise Above The Disorder Category: Online Community / Utility
Points: 3.00
Clone Machine
Agency: Leo Burnett / Chicago Client: Coors Light Category: Websites / Utility
Points: 3.00
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Brand Partnerships
Points: 3.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Integrated Branding Campaign
Points: 3.00
Now that you see me
Agency: Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York Client: Citi Category: Integrated Branding Campaign
Points: 3.00
Littlest Bailout
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated Branding Campaign
Points: 3.00
Lino's New Life
Agency: Saatchi & Saatchi / Rome Client: FATER / Pampers Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.00
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis Client: Tikkun Olam Makers: TOM Category: Packaging
Points: 3.00
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis Client: Tikkun Olam Makers: TOM Category: Green Pencil
Points: 3.00
Ingenious Productions
Agency: Iconoclast / London + Publicis • Poke / London + Dacia Client: Dacia Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Daniel Craig vs James Bond
Agency: SMUGGLER + Publicis Italy / Milan Client: Heineken Category: Television & VOD / Long Form - Single
Points: 3.00
Upstream
Agency: RadicalMedia / New York + Dentsu Inc. / Tokyo + Saatchi & Saatchi / El Segundo + Toyota / Plano, TX Client: Toyota Motor Corporation / Toyota Motor North America Category: Television & VOD / Long Form - Single
Points: 3.00
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris Client: FACE A L'INCESTE Category: Television & VOD / Long Form - Single
Points: 3.00
The List
Agency: Publicis / New York + Harbor Picture Company / New York + Rock Paper Scissors / New York + Sanctuary Content Client: Citi Category: Television & VOD / Long Form - Single
Points: 3.00
Littlest Bailout
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Clone Machine
Agency: Leo Burnett / Chicago Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Honeyfruit
Agency: BBH / Singapore + Jack Morton Worldwide / Singapore Client: Riot Games / League of Legends: Wild Rift Category: Physical Products
Points: 3.00
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Brand Installations
Points: 3.00
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
3362 FALABELLA.COM
Agency: Leo Burnett Colombia / Bogotá + Falabella / Bogotá Client: Falabella Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York Client: Procter & Gamble - Olay Skincare Category: Craft / Writing
Points: 3.00
Littlest Bailout
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated Campaign
Points: 3.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Digital & Online / Social Media Post - Series
Points: 3.00
Clone Machine
Agency: Leo Burnett / Chicago Client: Coors Light Category: Digital & Online / Websites & Mobile
Points: 3.00
Client:
Arby's
Title:
$5 Missing Menu Meal TikTok
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Deutsche Telekom
Title:
What We Do Next
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Netflix
Title:
Boom Popcorn
Category:
Social Post / Single
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Virgin Media Ireland
Title:
Speed Obsessed
Category:
Craft / Direction
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Craft / Writing
Award:
2021 Print Merit Award
Points:
3.00
Client:
Bonds
Title:
Out Now
Category:
Promotional Items / Physical Products
Award:
2021 Print Merit Award
Points:
3.00
Client:
PETA
Title:
The Secret Lives of Animals
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2021 Print Merit Award
Points:
3.00
Client:
Project Gutenberg
Title:
Crossed-out classics
Category:
Newspaper / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Integrated PR Campaign
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
AB InBev / Aguila Beer
Title:
HALF FANS
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Media Relations
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Comedy Central
Title:
South Park at Denver Broncos
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Renault
Title:
Village Electrique
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
MOCA
Title:
Emoji Installation
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Women in Film
Title:
For Your Consideration
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Diesel
Title:
Francesca
Category:
Music Adaptation / Song
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Animation / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Cadillac
Title:
ScissorHandsFree
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Running Stories
Title:
Running Stories
Category:
Digital Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Physical Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Hi-Rez Studios & Rise Above The Disorder
Title:
Gamer Therapy
Category:
Online Community / Utility
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Coors Light
Title:
Clone Machine
Category:
Websites / Utility
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Brand Partnerships
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Citi
Title:
Now that you see me
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
FATER / Pampers
Title:
Lino's New Life
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Green Pencil
Award:
2021 Green Pencil Merit Award
Points:
3.00
Client:
Dacia
Title:
Ingenious Productions
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.00
Client:
Heineken
Title:
Daniel Craig vs James Bond
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Citi
Title:
The List
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Coors Light
Title:
Clone Machine
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Riot Games / League of Legends: Wild Rift
Title:
Honeyfruit
Category:
Physical Products
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Brand Installations
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Renault
Title:
Village Electrique
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Falabella
Title:
3362 FALABELLA.COM
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Craft / Writing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Integrated Campaign
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Coors Light
Title:
Clone Machine
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Merit Award
Points:
3.00
