The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
New York Writes Itself
Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single
Points: 75.0
Recipeace
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Points: 75.0
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Points: 50.0
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single
Points: 50.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Points: 50.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Web / Utility
Points: 50.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 50.0
Funtastic Hand
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
Points: 50.0
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 50.0
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 25.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 25.0
Funtastic Hand
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
Points: 25.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Web / Utility
Points: 25.0
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Points: 25.0
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Points: 25.0
New York Writes Itself
Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single
Points: 25.0
Recipeace
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Points: 25.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Creative Use of Data / Storytelling
Points: 25.0
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Spaces & Immersive / Brand Installations
Points: 25.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Events & Competitions
Points: 25.0
DEISEL GO WITH THE FAKE
Agency: Publicis / New York + Publicis Italy / Milan Client: Diesel Category: Non-traditional & Guerrilla Marketing
Points: 25.0
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Experiential / Brand Installations
Points: 25.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Branded Games
Points: 25.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Online Video / Interactive Video
Points: 25.0
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Animation / Single
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Craft - Writing / Campaign
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign
Points: 25.0
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires Client: Billboard Category: Craft - Direction / Campaign
Points: 25.0
The IKEA Human Catalogue
Agency: BBH / Singapore Client: IKEA Category: Branded Social Post / Campaign
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Innovation in Film / Television / Cinema
Points: 25.0
CLOWNS
Agency: AUDI / London + BBH / London + Rattling Stick / London Client: AUDI Category: Cinema Advertising
Points: 25.0
It's a Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Long Form - Single
Points: 25.0
CLOWNS
Agency: AUDI / London + BBH / London + Rattling Stick / London Client: AUDI Category: Television / Long Form - Single
Points: 25.0
It's Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 25.0
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City Client: National Down Syndrome Society Category: Online / Short Form - Single
Points: 25.0
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Community Building
Points: 25.0
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Events & Experiential
Points: 25.0
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Innovation in UX / UI / Single Channel
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Mobile
Points: 25.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
brainBAND
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology
Points: 25.0
brainBAND
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Digital / Social Media & Viral Marketing
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Ambient / Immersive / Installations
Points: 25.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto Client: IKEA Category: Print / Flat & Dimensional
Points: 25.0
The Nation's Bike
Agency: Leo Burnett India / Mumbai Client: Bajaj Auto Category: Physical Product
Points: 25.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Best of Show Pencil
Points:
75.0
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Best of Show Pencil
Points:
75.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Award:
2019 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Award:
2018 Film Best of Discipline Pencil
Points:
50.0
Client:
Headspace
Title:
Reword
Category:
Web / Utility
Award:
2017 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Cirec Foundation
Title:
Funtastic Hand
Category:
Non-Profit - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Cirec Foundation
Title:
Funtastic Hand
Category:
Non-Profit - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Gold Pencil
Points:
25.0
Client:
Headspace
Title:
Reword
Category:
Web / Utility
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Experiential / Brand Installations
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Gaming / Branded Games
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Online Video / Interactive Video
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Writing / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Direction / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Billboard
Title:
Inspirations
Category:
Craft - Direction / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
AUDI
Title:
CLOWNS
Category:
Cinema Advertising
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
AUDI
Title:
CLOWNS
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's Another Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
National Down Syndrome Society
Title:
C21 Restaurant
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Whirlpool
Title:
Care Counts
Category:
Community Building
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Events & Experiential
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Innovation in UX / UI / Single Channel
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Mobile
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Use of Technology
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Use of Technology
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Bajaj Auto
Title:
The Nation's Bike
Category:
Physical Product
Award:
2017 Intellectual Property Gold Pencil
Points:
25.0
