The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
Life's turns in a Sentence
Agency: Leo Burnett / Zurich Client: Swiss Life Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
I have already died
Agency: Publicis / Amsterdam Client: ALS Foundation Netherlands Category: Integrated Branding / Public Service Campaign
Points: 5.0
I Will If You Will
Agency: Leo Burnett / Chicago Client: Earth Hour Category: Integrated Branding / Public Service Campaign
Points: 5.0
Pie Chart
Agency: BBH / London Client: Guardian Category: Newspaper / Small Space Print - Single
Points: 5.0
Chinese New Year Flavour in a Bottle
Agency: Saatchi & Saatchi / Beijing Client: SHINHO FOODS CO.,LTD. Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 5.0
Dads in Briefs
Agency: Del Campo Saatchi & Saatchi / Martinez Client: BGH Category: Consumer Television / 60 Second - Single
Points: 5.0
Igniter Ad
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Magazine / Full Page or Spread - Single
Points: 5.0
Tide "Miracle Stain" Superbowl spot
Agency: Saatchi & Saatchi / New York Client: P&G - Tide Category: Consumer Television / 60 Second - Single
Points: 5.0
Audi Social Stunt
Agency: Razorfish / Düsseldorf Client: Audi Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
I Will if You Will
Agency: Leo Burnett / Chicago Client: WWF Earth Hour 2012 Category: Websites / Public Service/Non-Profit
Points: 5.0
AXE SUPER SENSORIES
Agency: BBH / London Client: Axe Category: Consumer Television / 60 Second - Campaign
Points: 5.0
9 Heroes
Agency: Beacon Communications / Tokyo Client: Nike Japan Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Friends
Agency: Del Campo Saatchi & Saatchi / Martinez Client: BGH Category: Consumer Television / :30/:25 - Single
Points: 5.0
Soul Ads
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
#Don'tgohome
Agency: BBH / New York Client: Cole Haan Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Doppelgangers
Agency: BBH / New York Client: The Weather Channel Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Speech
Agency: Leo Burnett Tailor Made / São Paulo Client: Guitar Player Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Airplanes
Agency: Publicis Conseil / Paris Client: STIHL Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
ANARCHY
Agency: BBH / London Client: Axe Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Pajamas
Agency: Leo Burnett / Chicago Client: Sprint Category: Consumer Television / :30/:25 - Single
Points: 5.0
The kiss boy
Agency: Publicis Conseil / Paris Client: Orange Category: Consumer Television / :30/:25 - Single
Points: 5.0
One to One
Agency: Leo Burnett / Toronto Client: One to One Category: Brand Identity / Brand Identity - Single
Points: 5.0
Pantone Queen
Agency: Leo Burnett London / London Client: Pantone Category: Brand Identity / Brand Identity - Single
Points: 5.0
Pie Chart
Agency: BBH / London Client: Guardian Category: Out Of Home / Billboards - Single
Points: 5.0
Will and George Come to Life
Agency: Arc Worldwide / Chicago Client: Chicago Shakespeare Theater Category: Experiential
Points: 5.0
Big Arms
Agency: Publicis Brasil / São Paulo Client: P&G Category: Out Of Home / Billboards - Campaign
Points: 5.0
The Street House
Agency: Leo Burnett, Toronto / Toronto Client: Raising The Roof Category: Experiential
Points: 5.0
Let's speak baby
Agency: Publicis Conseil / Paris Client: Guigoz Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
UNIQLO U.S. E-COMMERCE SITE LAUNCH
Agency: Razorfish / New York Client: UNIQLO Category: User Experience Design / Visual Design
Points: 5.0
The Big Bones Expert
Agency: Saatchi & Saatchi Frankfurt / Frankfurt Client: Senckenberg World of Biodiversity Category: Experiential / Single
Points: 5.0
Renault Megane CC Floride
Agency: Digitas France / Levallois Perret Client: Renault Category: User Experience Design / Interaction Design
Points: 5.0
Loading bar
Agency: Publicis Communications Schweiz / Zurich Client: Books.ch Category: Out Of Home / Billboards - Campaign
Points: 5.0
Capri Sun TV
Agency: Saatchi & Saatchi / New York Client: P&G - Capri Sun Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Prius c Configurator
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: User Experience Design / Interaction Design
Points: 5.0
Free a Tree!
Agency: Leo Burnett / Moscow Client: Google Russia Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
For any hair type.
Agency: Publicis Communications Schweiz / Zurich Client: Garnier Fructis Category: Out Of Home / Billboards - Campaign
Points: 5.0
Airplanes
Agency: Publicis Conseil / Paris Client: STIHL Category: Out Of Home / Billboards - Campaign
Points: 5.0
Ray-Ban 75 Years of Legends
Agency: Marcel / Paris Client: Ray-Ban Category: Out Of Home / Billboards - Campaign
Points: 5.0
While You Were Off
Agency: BBH / New York + BBH Labs / New York Client: BBH New York/BBH Labs Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
Bed & Breakfast
Agency: Publicis / Frankfurt Client: B&B Hotels Category: Out Of Home / Billboards - Campaign
Points: 5.0
Free a Tree!
Agency: Leo Burnett / Moscow Client: Google Russia Category: Mobile Applications/Sites / Social Networks/Community
Points: 5.0
Simple Power of Cheerios
Agency: Saatchi & Saatchi / New York Client: General Mills Category: Out Of Home / Billboards - Campaign
Points: 5.0
Norte Photoblocker
Agency: Del Campo Saatchi & Saatchi / Martinez Client: Norte Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
9 Heroes
Agency: Beacon Communications / Tokyo Client: Nike Japan Category: Mobile Applications/Sites / Promotions
Points: 5.0
77+ Anniversary Invitation
Agency: Leo Burnett / Chicago Client: Leo Burnett Category: Self-Promotion / Single or Series
Points: 5.0
Cook Without the Book
Agency: Leo Burnett / Toronto Client: Leo Burnett Category: Self-Promotion / Single or Series
Points: 5.0
www.fiat500.de
Agency: Leo Burnett / Duesseldorf Client: Fiat Germany Category: User Experience Design / Usability
Points: 5.0
Push to add drama
Agency: Duval Guillaume / Paris Client: Turner Broadcasting System Europe Category: Consumer Television / Over 60 second - Single
Points: 5.0
Too Old
Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Consumer Radio / Single
Points: 5.0
Client:
Swiss Life
Title:
Life's turns in a Sentence
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
ALS Foundation Netherlands
Title:
I have already died
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Earth Hour
Title:
I Will If You Will
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Guardian
Title:
Pie Chart
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
SHINHO FOODS CO.,LTD.
Title:
Chinese New Year Flavour in a Bottle
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
BGH
Title:
Dads in Briefs
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Skol
Title:
Igniter Ad
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G - Tide
Title:
Tide "Miracle Stain" Superbowl spot
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Audi
Title:
Audi Social Stunt
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
WWF Earth Hour 2012
Title:
I Will if You Will
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Axe
Title:
AXE SUPER SENSORIES
Category:
Consumer Television / 60 Second - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike Japan
Title:
9 Heroes
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
BGH
Title:
Friends
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Leica Store Sao Paulo
Title:
Soul Ads
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Cole Haan
Title:
#Don'tgohome
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Weather Channel
Title:
Doppelgangers
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Guitar Player
Title:
Speech
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
STIHL
Title:
Airplanes
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Axe
Title:
ANARCHY
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Sprint
Title:
Pajamas
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Orange
Title:
The kiss boy
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
One to One
Title:
One to One
Category:
Brand Identity / Brand Identity - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Pantone
Title:
Pantone Queen
Category:
Brand Identity / Brand Identity - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Guardian
Title:
Pie Chart
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Axe
Title:
Fireworks
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Chicago Shakespeare Theater
Title:
Will and George Come to Life
Category:
Experiential
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
P&G
Title:
Big Arms
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Raising The Roof
Title:
The Street House
Category:
Experiential
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Guigoz
Title:
Let's speak baby
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
UNIQLO
Title:
UNIQLO U.S. E-COMMERCE SITE LAUNCH
Category:
User Experience Design / Visual Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Senckenberg World of Biodiversity
Title:
The Big Bones Expert
Category:
Experiential / Single
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Renault
Title:
Renault Megane CC Floride
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Books.ch
Title:
Loading bar
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G - Capri Sun
Title:
Capri Sun TV
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Toyota
Title:
Prius c Configurator
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Google Russia
Title:
Free a Tree!
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Garnier Fructis
Title:
For any hair type.
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
STIHL
Title:
Airplanes
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Ray-Ban
Title:
Ray-Ban 75 Years of Legends
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
BBH New York/BBH Labs
Title:
While You Were Off
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
B&B Hotels
Title:
Bed & Breakfast
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Google Russia
Title:
Free a Tree!
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
General Mills
Title:
Simple Power of Cheerios
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Norte
Title:
Norte Photoblocker
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike Japan
Title:
9 Heroes
Category:
Mobile Applications/Sites / Promotions
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Leo Burnett
Title:
77+ Anniversary Invitation
Category:
Self-Promotion / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Leo Burnett
Title:
Cook Without the Book
Category:
Self-Promotion / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Fiat Germany
Title:
www.fiat500.de
Category:
User Experience Design / Usability
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Citibank
Title:
Too Old
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
