The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
New York Writes Itself
Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single
Points: 75.0
Recipeace
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Points: 75.0
New York Writes Itself
Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single
Points: 25.0
Recipeace
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Points: 25.0
New York Writes Itself
Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: Experiential
Points: 25.0
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Non-Broadcast / Long-form
Points: 25.0
Tundra Shuttle Endeavour Campaign
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 25.0
My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 25.0
The Whole Picture
Agency: BBH / London Client: Guardian Category: Integrated Branding / Consumer Campaign
Points: 25.0
Push to add drama
Agency: Duval Guillaume / Paris Client: Turner Broadcasting System Europe Category: Experiential Advertising / Installations
Points: 25.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
Points: 25.0
Three Little Pigs
Agency: BBH / London Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
Susan Glenn
Agency: BBH / New York Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single
Points: 25.0
Three Little Pigs
Agency: BBH / London Client: Guardian Category: Consumer Television / 60 Second - Single
Points: 25.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Points: 25.0
Pantone Queen
Agency: Leo Burnett London / London Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Points: 25.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
Points: 15.0
L'Odyssée
Agency: Marcel / Paris Client: Cartier Category: Craft / Technique / Best Animation
Points: 15.0
ONLY A DOG
Agency: Publicis Brasil / São Paulo Client: NESTLE - PURINA Category: Consumer Radio / Campaign
Points: 15.0
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Collateral Design / Posters - Single
Points: 15.0
Susan Glenn
Agency: BBH / New York Client: Unilever Category: Consumer Television / 60 Second - Single
Points: 15.0
A Girl
Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
Points: 15.0
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Points: 15.0
The Whole Picture
Agency: BBH / London Client: Guardian Category: Out Of Home / Billboards - Campaign
Points: 15.0
Cadillac ATS vs The World Trailer
Agency: Fallon / Minneapolis Client: Cadillac Category: Promos / Trailer / Film
Points: 10.0
Tundra Endeavour Web Page
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Best Branded Content Channel / Single
Points: 10.0
Mean Stinks
Agency: Leo Burnett Chicago / Chicago Client: P&G Secret Category: Best Branded Content Channel / Single
Points: 10.0
Mean Stinks
Agency: Leo Burnett / Chicago Client: P&G - Secret Category: Social Media / Communities / Microblogging
Points: 10.0
A woman's nightmare
Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
Points: 10.0
Hijack
Agency: 4am Saatchi & Saatchi / Guatemala Client: Alias Category: Mobile Applications/Sites / Promotions
Points: 10.0
A woman's nightmare
Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Websites / Public Service/Non-Profit
Points: 10.0
For any hair type.
Agency: Publicis Communications Schweiz / Zurich Client: Garnier Fructis Category: Craft / Photography - Series
Points: 10.0
Chaplin Chapters
Agency: BBH India / Mumbai Client: Movies Now Category: Brand Identity / Logo Design
Points: 10.0
Pantone Queen
Agency: Leo Burnett London / London Client: Pantone Category: Collateral Design / Booklets and Brochures
Points: 10.0
A Girl / A Boy / A Girl 2
Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
Points: 10.0
The Big Bones Expert
Agency: Saatchi & Saatchi Frankfurt / Frankfurt Client: Senckenberg World of Biodiversity Category: Experiential / Single
Points: 5.0
The Street House
Agency: Leo Burnett, Toronto / Toronto Client: Raising The Roof Category: Experiential
Points: 5.0
Will and George Come to Life
Agency: Arc Worldwide / Chicago Client: Chicago Shakespeare Theater Category: Experiential
Points: 5.0
ODORS
Agency: leo burnett colombia / Bogota Client: PROCTER & GAMBLE Category: Consumer Radio / Campaign
Points: 5.0
Tini
Agency: Leo Burnett Frankfurt / Duesseldorf Client: Akustika Spezial Category: Consumer Radio / Single
Points: 5.0
Too Old
Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Consumer Radio / Single
Points: 5.0
www.fiat500.de
Agency: Leo Burnett / Duesseldorf Client: Fiat Germany Category: User Experience Design / Usability
Points: 5.0
Prius c Configurator
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: User Experience Design / Interaction Design
Points: 5.0
Renault Megane CC Floride
Agency: Digitas France / Levallois Perret Client: Renault Category: User Experience Design / Interaction Design
Points: 5.0
UNIQLO U.S. E-COMMERCE SITE LAUNCH
Agency: Razorfish / New York Client: UNIQLO Category: User Experience Design / Visual Design
Points: 5.0
Doppelgangers
Agency: BBH / New York Client: The Weather Channel Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
#Don'tgohome
Agency: BBH / New York Client: Cole Haan Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Audi Social Stunt
Agency: Razorfish / Düsseldorf Client: Audi Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Best of Show Pencil
Points:
75.0
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Best of Show Pencil
Points:
75.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Experiential
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Toyota Motor Sales, USA
Title:
Tundra Endeavour "Ultimate Journey"
Category:
Non-Broadcast / Long-form
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Toyota
Title:
Tundra Shuttle Endeavour Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vit?ria
Title:
My Blood Is Red and Black
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Guardian
Title:
The Whole Picture
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
Three Little Pigs
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Susan Glenn
Category:
Cinema Advertising / Short Form - :90 and under - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
Three Little Pigs
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Cartier
Title:
L'Odyssée
Category:
Craft / Technique / Best Animation
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
NESTLE - PURINA
Title:
ONLY A DOG
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral Design / Posters - Single
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Susan Glenn
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl
Category:
Public Service / Collateral - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Skol
Title:
Barbecue
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Guardian
Title:
The Whole Picture
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Cadillac
Title:
Cadillac ATS vs The World Trailer
Category:
Promos / Trailer / Film
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Toyota Motor Sales, USA
Title:
Tundra Endeavour Web Page
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
P&G Secret
Title:
Mean Stinks
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
P&G - Secret
Title:
Mean Stinks
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Samusocial de Paris
Title:
A woman's nightmare
Category:
Online Films & Video / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Alias
Title:
Hijack
Category:
Mobile Applications/Sites / Promotions
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Samusocial de Paris
Title:
A woman's nightmare
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Garnier Fructis
Title:
For any hair type.
Category:
Craft / Photography - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Movies Now
Title:
Chaplin Chapters
Category:
Brand Identity / Logo Design
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral Design / Booklets and Brochures
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl / A Boy / A Girl 2
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Senckenberg World of Biodiversity
Title:
The Big Bones Expert
Category:
Experiential / Single
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Raising The Roof
Title:
The Street House
Category:
Experiential
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Chicago Shakespeare Theater
Title:
Will and George Come to Life
Category:
Experiential
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
PROCTER & GAMBLE
Title:
ODORS
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G Gain
Title:
Great
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Akustika Spezial
Title:
Tini
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Citibank
Title:
Too Old
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Fiat Germany
Title:
www.fiat500.de
Category:
User Experience Design / Usability
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Toyota
Title:
Prius c Configurator
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Renault
Title:
Renault Megane CC Floride
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
UNIQLO
Title:
UNIQLO U.S. E-COMMERCE SITE LAUNCH
Category:
User Experience Design / Visual Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Weather Channel
Title:
Doppelgangers
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Cole Haan
Title:
#Don'tgohome
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Audi
Title:
Audi Social Stunt
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
