The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
Citi Bike
Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 25.0
Road to Recovery
Agency: Leo Burnett / Sydney Client: Diageo Category: Experiential / Events
Points: 25.0
Run That Town
Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Print Craft / Art Direction - Single or Campaign
Points: 25.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Campaign
Points: 25.0
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Points: 25.0
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Points: 25.0
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Points: 25.0
Skol Design - Armchair
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Skol Category: Intellectual Property & Products / Physical Product
Points: 15.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Experiential / Events
Points: 15.0
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential / Installations
Points: 15.0
Donor Cable
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Clube Sangue Bom Category: Other Digital Solutions
Points: 15.0
Small World Machines
Agency: Leo Burnett / Sydney Client: Coca-Cola Category: Other Digital Solutions
Points: 15.0
Citi Bike
Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Use of Technology / Product & Mobile Integration
Points: 15.0
Passion Project
Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York Client: American Express Category: Social Media / Best Integrated Campaign Led by Social
Points: 15.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
Points: 15.0
If only for a second
Agency: Leo Burnett France / Saint-Denis Client: Mimi Foundation Category: Online Films & Video / Long Form - Single
Points: 15.0
Recipeace Peace Kit
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Promotional Items
Points: 15.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service / Collateral Design
Points: 15.0
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 15.0
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service Experiential Advertising / Experiential
Points: 15.0
ZZZ RADIO
Agency: Ace Saatchi & Saatchi Manila / Makati Client: P&G PHILIPPINES Category: Innovation in Radio / Radio
Points: 15.0
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service / Political - Video / Television - Campaign
Points: 15.0
Newspaper Sticks
Agency: Leo Burnett / Frankfurt Client: Reporters Without Borders Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Points: 15.0
PAPER CUTS LIFE
Agency: Saatchi & Saatchi / Shanghai Client: Greenpeace Category: Public Service / Political - Print / Collateral - Campaign
Points: 15.0
Newspaper Sticks
Agency: Leo Burnett / Frankfurt Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Points: 15.0
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Points: 15.0
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Chipotle Ordering App
Agency: Rokkan / New York Client: Chipotle Mexican Grill Category: Mobile Applications/Sites / Services/Utilities
Points: 10.0
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo Client: Puma Japan Category: User Experience Design - Mobile / Utility
Points: 10.0
Citi Bike
Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 10.0
Really Friends ?
Agency: Publicis Conseil / Paris Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Points: 10.0
Enjoy Your Privacy
Agency: Leo Burnett / Chicago Client: Norton by Symantec Category: Websites / Other Consumer Goods
Points: 10.0
Hydrant
Agency: BBH India / Mumbai Client: Skoda Rapid Leisure Category: Broadcast and Moving Image / Craft Animation
Points: 10.0
Unplug + Play
Agency: Leo Burnett / Toronto Client: Leo Burnett, Toronto Category: Self-Promotion / Single or Series
Points: 10.0
Mikon Drywall
Agency: Leo Burnett / Toronto Client: Mikon Drywall Category: Brand Identity / Logo Design
Points: 10.0
Canadian CEO Olympic Invite
Agency: Leo Burnett / Toronto Client: Bell Category: Collateral Design / Promotional Items - Single or Series
Points: 10.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Public Service Experiential Advertising / Experiential
Points: 10.0
Liking Isn't Helping - War
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
Points: 10.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Points: 10.0
Moto X Interactive Print
Agency: Digitas / New York Client: Motorola Category: Innovation in Print / Print
Points: 10.0
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Points: 10.0
Boat
Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Points: 10.0
#LexusInstafilm
Agency: Team One / El Segundo Client: Lexus Category: User Generated Content / Short-Form
Points: 5.0
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Television / Branded Content
Points: 5.0
Home Invasion
Agency: Saatchi & Saatchi / Stockholm Client: Elmsta 3000 Horror Fest Category: Other Digital Solutions
Points: 5.0
Citi Bike App
Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
Run That Town
Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
Client:
Citibank
Title:
Citi Bike
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2014 Intellectual Property Gold Pencil
Points:
25.0
Client:
Diageo
Title:
Road to Recovery
Category:
Experiential / Events
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Mobile Applications/Sites / Branded Games
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: R
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: N
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Skol
Title:
Skol Design - Armchair
Category:
Intellectual Property & Products / Physical Product
Award:
2014 Intellectual Property Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential / Events
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Clube Sangue Bom
Title:
Donor Cable
Category:
Other Digital Solutions
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Other Digital Solutions
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Citibank
Title:
Citi Bike
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
American Express
Title:
Passion Project
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Mimi Foundation
Title:
If only for a second
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Peace One Day
Title:
Recipeace Peace Kit
Category:
Public Service / Promotional Items
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Public Service / Collateral Design
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service Experiential Advertising / Experiential
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
P&G PHILIPPINES
Title:
ZZZ RADIO
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service / Political - Video / Television - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Greenpeace
Title:
PAPER CUTS LIFE
Category:
Public Service / Political - Print / Collateral - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Earthquake
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Staedtler
Title:
The Pencil - Architecture
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Chipotle Mexican Grill
Title:
Chipotle Ordering App
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / Utility
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Citibank
Title:
Citi Bike
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Nescafe
Title:
Really Friends ?
Category:
Online Films & Video / Long Form - Series/Episodes
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Norton by Symantec
Title:
Enjoy Your Privacy
Category:
Websites / Other Consumer Goods
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Skoda Rapid Leisure
Title:
Hydrant
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Leo Burnett, Toronto
Title:
Unplug + Play
Category:
Self-Promotion / Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Mikon Drywall
Title:
Mikon Drywall
Category:
Brand Identity / Logo Design
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Bell
Title:
Canadian CEO Olympic Invite
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Public Service Experiential Advertising / Experiential
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - War
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Outdoor / Outdoor Installations and Ambient - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Motorola
Title:
Moto X Interactive Print
Category:
Innovation in Print / Print
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Flood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Jeep
Title:
Boat
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Lexus
Title:
#LexusInstafilm
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
Space Camp
Category:
Experiential / Events
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Television / Branded Content
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Elmsta 3000 Horror Fest
Title:
Home Invasion
Category:
Other Digital Solutions
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Citibank
Title:
Citi Bike App
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
