The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 50.0
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 25.0
Spotify Year in Music
Agency: Razorfish / New York Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 25.0
Rhino
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Points: 25.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Public Service / Non-Profit
Points: 25.0
Fuck the Poor
Agency: Publicis London / London Client: The Pilion Trust Category: Online Films & Video / Public Service / Non-Profit
Points: 25.0
Fuck the Poor
Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Video / Non-Broadcast
Points: 25.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 25.0
#EsuranceSave30
Agency: Leo Burnett Chicago / Chicago Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 25.0
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing
Points: 25.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos
Points: 25.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Brand Transformation / Single
Points: 25.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
Points: 20.0
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York Client: Taco Bell Category: User Experience Design - Mobile / User Experience
Points: 15.0
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York Client: Taco Bell Category: User Experience Design - Mobile / Utility
Points: 15.0
Dad
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Radio / Public Service - Single
Points: 15.0
Eugenie
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Points: 15.0
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church Client: Audi of America Category: Outdoor / Digital / Electronic
Points: 15.0
Serena
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 15.0
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Campaign
Points: 15.0
Shark
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Points: 15.0
Tiger
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Points: 15.0
The Voice Donor
Agency: Publicis China / Guangzhou + Publicis China / Shanghai Client: Tencent Category: Mobile Applications / Social Networks / Community
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Online Films & Video / Short Form - Single
Points: 15.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Video Craft / Direction
Points: 15.0
The Talk
Agency: Saatchi & Saatchi / New York Client: The Brotherhood Sister Sol Category: Public Service - Video / Television - Single
Points: 15.0
Pepsi Agreement
Agency: Fallon / Minneapolis Client: Arby's Category: Consumer Television / :30 / :25 - Single
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
S-Drive
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Digital Direct Marketing / Mobile
Points: 15.0
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP Client: Sony Entertainment Television Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 15.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Direct Marketing / Dimensional Mailing
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Craft / Writing
Points: 15.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft / Direction
Points: 15.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Other Branded Content / Custom Content
Points: 15.0
S-Drive
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Gaming, Music & Mobile / Branded Mobile
Points: 15.0
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP Client: Sony Entertainment Television Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai Client: HAIER Category: Design for the Greater Good / For-Profit Initiated
Points: 15.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris Client: Intermarché Category: Experiences / Brand Installations
Points: 15.0
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai Client: HAIER Category: Product Design / Single or Series
Points: 15.0
Better by Bike
Agency: the community (la comunidad) / Buenos Aires Client: City of Buenos Aires Category: Public Service - Design / Collateral Design - Single or Series
Points: 15.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
Points: 15.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Integrated Branding / Consumer Campaign
Points: 15.0
Incomplete Bios
Agency: Leo Burnett / San Jose Client: Fundación Paniamor Category: Experiential Advertising / Guerilla
Points: 15.0
Gamer Masterpiece
Agency: BBH / New York Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
Points: 10.0
#Futureself
Agency: Publicis Conseil / PARIS Client: ORANGE Category: User Experience Design - Web / User Experience
Points: 10.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Points: 10.0
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Branded Social Post
Points: 10.0
Serena
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Print Craft / Art Direction - Single Only
Points: 10.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Spotify
Title:
Spotify Year in Music
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Online Films & Video / Public Service / Non-Profit
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Public Service - Video / Non-Broadcast
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Esurance
Title:
#EsuranceSave30
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Broadcast & Moving Image / Short Films & Videos
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Gold Pencil
Points:
25.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Green Pencil
Points:
20.0
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Dad
Category:
Radio / Public Service - Single
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Digital / Electronic
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Bell Media/TSN
Title:
Serena
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Collateral - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Tencent
Title:
The Voice Donor
Category:
Mobile Applications / Social Networks / Community
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Video Craft / Direction
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
The Brotherhood Sister Sol
Title:
The Talk
Category:
Public Service - Video / Television - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Arby's
Title:
Pepsi Agreement
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Samsung
Title:
S-Drive
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Craft / Writing
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Craft / Direction
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Samsung
Title:
S-Drive
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Experiences / Brand Installations
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Product Design / Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
City of Buenos Aires
Title:
Better by Bike
Category:
Public Service - Design / Collateral Design - Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Fundación Paniamor
Title:
Incomplete Bios
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
User Experience Design - Web / Cross-Channel Integration
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
ORANGE
Title:
#Futureself
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
Johnnie Walker “Keep Walking Lebanon”
Title:
Keep the Flame Alive
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
Bell Media/TSN
Title:
Serena
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
