The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
IKEA: Cook This Page
Agency: Leo Burnett / Toronto Client: IKEA Category: Print / Flat & Dimensional
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Ambient / Immersive / Installations
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Digital / Social Media & Viral Marketing
Points: 25.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto Client: IKEA Category: Ambient / P.O.P. & In-Store - Campaign
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient / Immersive / Installations
Points: 15.0
MashiMachine
Agency: Leo Burnett Mexico / Mexico City Client: 4Pelagatos Category: Digital / Websites, Mobile, & Banners
Points: 15.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto Client: IKEA Category: Craft / Printing / Production - Single or Campaign
Points: 15.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto Client: IKEA Category: Innovation in Direct
Points: 15.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Print / Flat & Dimensional
Points: 10.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Digital / Websites, Mobile, & Banners
Points: 10.0
brainBAND
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Craft / Use of Digital Technology - Single or Campaign
Points: 10.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Craft / Use of Digital Technology - Single or Campaign
Points: 10.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Direct
Points: 10.0
Search for Greatness
Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York Client: Sony PlayStation Category: Print / Flat & Dimensional
Points: 5.0
Sugar Detox
Agency: Marcel / Paris Client: Intermarché Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
The Hidden Car Crash Wine Label
Agency: Leo Burnett / Moscow Client: Uber Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
Apartment Stores
Agency: Nurun / Paris Client: Delamaison Category: Ambient / Immersive / Installations
Points: 5.0
Special Sponsors
Agency: Leo Burnett Colombia / Bogota Client: Special Olympics Colombia Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Websites, Mobile, & Banners
Points: 5.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Digital / Social Media & Viral Marketing
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Social Media & Viral Marketing
Points: 5.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York Client: Tide Category: Digital / Social Media & Viral Marketing
Points: 5.0
The Book Of Wara'ná
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Ambev - Guaraná Antarctica Category: Craft / Printing / Production - Single or Campaign
Points: 5.0
Vigilant Wallpapers
Agency: Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo Client: Jeep Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Direct
Points: 5.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Ambient / P.O.P. & In-Store - Campaign
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
4Pelagatos
Title:
MashiMachine
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Innovation in Direct
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Headspace
Title:
Reword
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Direct
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Sony PlayStation
Title:
Search for Greatness
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tiger Beer
Title:
Air-Ink
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Intermarché
Title:
Sugar Detox
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Uber
Title:
The Hidden Car Crash Wine Label
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Delamaison
Title:
Apartment Stores
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Special Olympics Colombia
Title:
Special Sponsors
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Davivienda
Title:
Concepción
Category:
Self-Promotion
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Ambev - Guaraná Antarctica
Title:
The Book Of Wara'ná
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Jeep
Title:
Vigilant Wallpapers
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0